Salesforce Marketing Cloud

APRIL 4, 2024

How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

SendX

JULY 1, 2021

While many think of VOC as a means for improving customer service, the benefits don’t stop there. A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x

Business 360

Business Template Customer Satisfaction Analysis 360

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

Work Management 105

Work Management Service Cross-Selling Training 105

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. But, we have a simple fix—surveys! Ready to learn more?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Martech

NOVEMBER 29, 2023

More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. Infobip survey. believe that the use of AI will improve customer service. Key findings include: 52.4%

Service 110

Service Customer Surveys Paid Search Agency Advertising Channels 110

Martech

NOVEMBER 28, 2023

But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams. While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses.

Customer Surveys 108

Customer Surveys Budget Programs Click Rate Rules 108

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. But, we have a simple fix—surveys! Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Litmus

OCTOBER 24, 2023

In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. And you all delivered! Which ESP is the most popular among email marketers? Drumroll, please!

Service 95

Service Peer-to-peer Eloqua Opinions 95

Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. Both structured and unstructured business data will be unified by the newly-announced Data Cloud Vector Database, which will be built into Einstein 1 Platform.

Marketing AI 111

Marketing AI Business Paid Search Agency Marketing Management 111

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market.

Differentiation 296

Differentiation Service Product Paid Search Agency 296

Salesforce Marketing Cloud

APRIL 18, 2022

Field service business leaders have a fantastic opportunity to grow business through their sustainability initiatives, as more companies seek to reduce their carbon footprint. Getting support from stakeholders on real sustainability initiatives is still a top challenge for field service organizations.

Enterprise Management 98

Enterprise Management Work Management Service Customer Satisfaction 98

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Optinmonster

AUGUST 15, 2022

Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. It’s an important metric for keeping your customers happy and your business healthy. In this article, we’ll show you how to create an NPS survey on your WordPress site.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

Zoominfo

SEPTEMBER 12, 2023

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. The Impact of GTM Data on Generative AI Many business leaders understand the overall importance of data quality. Write a follow-up prospecting email.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo. The average U.S.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

Martech

MARCH 24, 2022

Today, customer engagement software company Intercom launched two new products – Surveys, a real-time insights tool, and Switch, a tool that transfers customers from a phone queue to Intercom’s Messenger support. Intercom counts more than 25,000 organizations who use their Engagement OS platform, including Amazon, Lyft Business and Atlassian.

Service 109

Service Product Amazon Trigger Marketing 109

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). What CEOs are Saying about Social Media Marketing.

Social Media 362

Social Media Media Business Custom Publishing 362

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Every business needs clearly defined goals as part of its strategic plan for growth. “Get

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." The findings of the Fall 2023 edition of "The CMO Survey" were released in late September. The findings of the Fall 2023 edition of "The CMO Survey" were released in late September.

CMO 70

CMO Customer Surveys Research B2B 70

BenchmarkONE

NOVEMBER 18, 2021

Whether customer service is your responsibility as the business owner or you have a team of ten, your small business has a duty to perform to a standard that your customers can appreciate. . Excellent customer service can make or break a small business, especially in our increasingly competitive global economy.

Small Business Marketing 95

Small Business Marketing Work Management Marketing Automation Services Marketing Management 95

Salesforce Marketing Cloud

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report.

Work Management 119

Work Management Autoresponders Automation Service 119

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. Otherwise, you can create a study by polling your audience with a survey like those done by B2B Marketing Zone , or Social Media Examiner in their annual report. Try these to surprise and engage your audience. Publish original studies. Provide gift cards. Use quizzes.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Televerde

JUNE 13, 2022

When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. How a Great Customer Service Call Center Experience Boosts Your Sales. 5 Ways to Improve the Customer Service Call Center Experience. Image from SuperOffice.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

ClickDimensions

APRIL 4, 2023

Surveys are a great way to capture and find out more data about your customers, or even your colleagues, if you decide to conduct an internal survey. Below, we have complied a list of what makes a good survey versus what you should avoid when creating your surveys. What makes a good survey?

Customer Surveys 52

Customer Surveys Marketing Automation Services Customer Satisfaction Opinions 52

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Services companies used to in-person meetings with customers learned how to leverage technologies, such as Teams and Zoom to conduct meetings and facilitate engagements.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Martech

MAY 23, 2022

As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A new global survey by pollster Edelman supports that.

Customer Surveys 118

Customer Surveys Brand Identity Branding Trust Marketing 118

The Lead Agency

NOVEMBER 14, 2023

This holds especially true in the realm of business, where multiple companies vie for your customers’ attention and, ultimately, their spending power. All businesses face competition. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy. When it comes to bringing your product or service to market , start with market research.

Research 98

Research Service Product Planning 98

Televerde

MAY 9, 2022

Most customers will remain loyal to your business if they have a positive customer service experience. Big data in customer service will help you retain your loyal customers, attract new customers, and offer a better experience than your competitors. Most customers expect fast and knowledgeable help from businesses.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Outgrow

AUGUST 16, 2022

How to Embed Survey in Email [+FREE Survey Tool Inside]. Sending a survey to thousands of people has become fairly easy these days. But what if they don’t click on your survey link? . Let’s admit – we are all busy ( and lazy ) in our daily routines. Solution: embed a survey in an email.

Customer Surveys 52

Customer Surveys Outgrow Tools Click Rate 52

SmartBug Media

NOVEMBER 9, 2021

There are a number of reasons that marketers send surveys to customers, most often to better understand their target market and improve customer satisfaction. Enhance products and services: Customers are a frequently untapped resource for ideas on how to enhance your current products or services.

Response Rate 105

Response Rate Customer Surveys Marketing & Strategy Customer Satisfaction 105

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

Martech

MAY 30, 2023

Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases are the top applications for using AI technology. Small businesses said they are considering AI for a wide range of use cases.

Small Business Marketing 114

Small Business Marketing Planning Business Case Studies 114

Martech

JUNE 8, 2023

These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Using AI for customer service calls helps agents serve customers more efficiently. Take our brief 2023 MarTech Replacement Survey Generative web content. Why we care.

Marketing Management 106

Marketing Management Marketing AI Service Generation 106

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160