Martech

DECEMBER 10, 2021

Microsoft Advertising has added Asian-owned, Latin-owned, Women-owned and Diabetic-friendly business attributes, enabling advertisers to showcase more of their selling points and values, the company announced Thursday. These four new attributes join the 32 Marketing with Purpose business attributes that Microsoft introduced in September.

Advertisements 107

Advertisements Advertising Ethics Purchase Intent 107

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. By recognizing the needs and interests of prospects , businesses can tailor their marketing efforts to drive impactful campaigns and achieve higher conversion rates.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Convince & Convert

APRIL 25, 2024

million first-party content registrations and offers a map for marketers in search of treasure (aka new business). pic.twitter.com/GoYes0RBV1 — Andy Crestodina (@crestodina) March 17, 2021 Regardless of personal opinions, we as marketers can leave our heads in the sand on quality data The 14.3% Unreasonable statement?

B2B 143

B2B Case Study Case Studies Content 143

Oktopost

APRIL 29, 2024

It provides insights into customer behaviors, interests, and purchase intentions. Figuring out intent at a certain time offers understanding of your customer’s decision-making stage and process. Forrester research shows that 85% of organizations using intent data report substantial business benefits.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

ClickZ

JULY 17, 2020

Thanks to AI in programmatic, ad purchasing has become faster, cheaper, and more efficient. CEO of SmartyAds shares insights and details on AI advertising, its pros, and how businesses can overcome personalization challenges. claim that personalization has a measurable impact on their advertising outcomes.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Heinz Marketing

MARCH 31, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Businesses must remain ahead of the constantly evolving marketing and sales landscape. Koala is an innovative account-based intent tool transforming how businesses approach their marketing and sales efforts.

Intent Signal 62

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 62

Binary Demand

MARCH 26, 2024

increase since March 2020, signifies a major change in how we perceive B2B intent data. The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. This realization underscores the immense value of understanding the intent of these individual decision-makers.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Real-Time Vs. Streaming Intent Data: Which One Is Better? VIDEO] Exactly how does intent data work?

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Real-Time Vs. Streaming Intent Data: Which One Is Better? VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Martech

OCTOBER 24, 2023

Businesses can leverage these insights to segment lists more effectively, create tailored omnichannel campaigns and optimize the customer journey. Personalization at scale: Data-driven insights allow businesses to tailor their messages, ensuring relevance at every touchpoint. So, why does this matter?

Enterprise Management 106

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 106

Martech

JUNE 15, 2023

Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. Personalized messaging: Create personalized ad content that resonates with the specific preferences and interests of your target audience. Get MarTech! In your inbox.

Paid Search Agency 117

Paid Search Agency Optimization Ads Mobile Advertising 117

NetLine

DECEMBER 18, 2023

To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. This is where B2B data and intent-based marketing come into play. With the right tools, businesses of any size can harness this potent strategy. However, the next question comes as to how to implement intent-based marketing for your business.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

SocialPilot

MAY 1, 2024

Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online. To leverage the power of Google Business reviews effectively, you need a strategy in place. Google Business Reviews are an amazing way for businesses to reach a wider audience.

Google 85

Google Examples Ideal Customer Profiles Lead Scoring 85

Outgrow

DECEMBER 26, 2019

19 Personalization Statistics you Need To Know In 2019. Marketers have always vouched for personalization. Personalization in your marketing initiatives should be perfectly balanced, as all things should be. Personalized content has been a blessing to the world of marketing. Why Is Personalization Important?

Statistics 70

Statistics Personalization Outgrow Purchase Intent 70

Launch Marketing

JULY 26, 2023

Applying the right lead generation tactics throughout the entire year can make all the difference in ensuring an organization meets its business goals. Trend #1: Tailor-Made Marketing Experiences Through Personalization In 2023, B2B buyers’ expectations are higher than ever with demand for more personalized , consumer-like experiences.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

FEBRUARY 8, 2024

Less intense competition and the right intent More specific keywords are easier to move to the top, as there are almost no competitors fighting for them. Take an example of the keyword our article ranks first for: You can also see that the search intent for this keyword is commercial. You can check Google autocomplete suggestions.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Marketing Insider Group

JANUARY 5, 2023

When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value. A marketing lead is a qualified business opportunity. And if they plan to make a purchase decision relatively soon. Do you have the Authority to make a purchase decision? Source: [link].

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. This begs the question: what type of intent data works best for growing your business?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

SmartBug Media

MAY 13, 2022

When potential buyers conduct research, such as website visits, product reviews, or content downloads, they indicate some intent to purchase products or services. For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Hubspot

MARCH 27, 2023

Long gone are the days of solely visiting brick-and-mortar businesses to find what you need. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually. Figure out what you’re selling Are you going to offer all your business’ services online?

Service 84

Service Purchase Intent Landing Pages Psychographics 84

Martech

FEBRUARY 13, 2024

Set up for personalization and incorporate recent user actions. For instance, you should have a longer leash for consistent communication for users who came to your site organically and expressed a level of purchase intent. Business email address Subscribe Processing. Don’t just go broad with your messaging. Get MarTech!

CAN-SPAM 117

CAN-SPAM Acquisitions Click Rate Purchase Intent 117

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. What is Buyer Intent Data?

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Madison Logic

JULY 6, 2023

Previously seen as a technology confined to science fiction stories, statistics reveal that an increasing number of companies are now incorporating AI into their business operations. In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Note to event organizers: Only 9% said in-person conferences. 14% higher purchase intent. National newspapers (36%) and virtual industry events (35%) came next.

Advertising Channels 129

Advertising Channels B2B Marketing Planning B2B 129

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Aberdeen

MAY 21, 2019

We’ve reached a new era of personalized customer experiences. Personalization is now integral to the customer journey. It’s a key driver of brand loyalty, and 96% of marketers believe that personalization helps to advance customer relationships, according to an Evergage study. The results speak for themselves.

Personalization 40

Personalization Ideal Customer Profiles Account Based Marketing Cost Per Click 40

Inbox Insight

MARCH 13, 2024

When done effectively, it can deliver more personalized experiences, improve conversion rates, and enable accurate sales forecasts. For many businesses this has led to growing frustrations and wasted marketing and sales efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. They’re demonstrating a willingness to purchase, meaning they’re more likely to seal the deal in the near future.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Martech

JULY 26, 2021

It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her.”. Why we care: Marketers should absolutely focus their efforts on collecting data that delivers value for their business.

Ad brokers 105

Ad brokers Purchase Intent Forrester Intent 105

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124