Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Brand awareness is essential, especially for small businesses and emerging brands.

PR 132

PR Work Management Paid Search Agency Planning 132

Champion Communications

JULY 26, 2023

More than two-in-five B2B business development teams don’t see or use editorial coverage as a sales enablement tool. Keeping on top of current affairs and offering relevant insight and opinion is a great way of beating your competitors to column inches. There is a perception amongst sales teams that P.R.

Thought Leadership 62

Thought Leadership PR B2B Thought Leadership B2B Sales 62

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Craftmanship

OCTOBER 25, 2023

The intrinsic value, as well as the inherent risks, related to earned media – whether the coverage is solicited by the company, or in response to a media inquiry – is that bona fide journalists from respected media sources are expected to deliver fact-based, objective reporting and / or opinions.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. Let’s look at why social media policies are important and how you can develop one for your business. Preparing for PR issues or data breaches.

Social Media 363

Social Media Media Guidelines PR 363

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. So, both ways can be really helpful.

PR 98

PR Media Case Studies Vendors 98

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. Perception is Power.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

BDB

FEBRUARY 8, 2023

Thought leadership content and PR: more similar than you think A 2022 survey undertaken by Semrush discovered that more than 64% of businesses currently include thought leadership in their content marketing plans with an additional 29.5% So, it’s no surprise that thought leadership and PR go hand in hand.

Thought Leadership 26

Thought Leadership PR B2B Thought Leadership Content 26

Sprout Social

NOVEMBER 3, 2022

Social media can optimize every aspect of your business. Social media holds the answers to some of your most pressing business questions. Social media holds the answers to some of your most pressing business questions. People turn to social media to express their opinions, and that information is invaluable for your business.

Social Marketing 112

Social Marketing Work Management Business Marketing Management 112

Webbiquity

NOVEMBER 15, 2022

Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly. Networking is a must-have skill if you’re looking to benefit your business and learn from your collaborations. Develop an eye for design.

Social Media 306

Social Media Work Management Marketing Management Media 306

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. A key event is an event that you mark as important to your business. That’s why Google added the Business Objectives collection to GA4 in June 2023.

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

Biznology

NOVEMBER 13, 2015

Remember that the media professionals you are trying to reach are very busy and read thousands of headlines a day. This idea goes back to the busy media professional you are targeting; a list catches the eye and is easy to read. The post Are you making these common PR mistakes? Is it to the point? Like this post?

PR 80

PR Press Guidelines Eye-Tracking 80

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online. Spot article opportunities to post an opinion or thought-leadership comment on behalf of your client.

PR 149

PR Google Press Public Relations 149

Champion Communications

OCTOBER 25, 2023

Businesses often come to us looking for guidance as they scale into new markets. So, what steps can businesses take to ensure they can overcome this challenge? Market intelligence: Collecting insight into the media landscapes, policy shifts, and public opinion trends allows you to understand each market.

Tips 62

Tips Lead Scoring Lead Ranking PR 62

Webbiquity

JULY 21, 2020

PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Jimdo is a super-easy website building platform for small businesses.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

Content Standard

JULY 3, 2018

Writing in The Drum , John DeVine says there are few more powerful business assets in the digital age than a powerful brand. ” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. “Brands are infused with meaning.

Opinions 56

Opinions Paid Search Agency Brand Identity Branding 56

Walker Sands

JANUARY 28, 2021

To gain insight around multicultural PR and the new language being used when talking about DEI, The PR Club brought together four professionals for a webinar to share their experiences and recommendations to help PR practitioners communicate with stakeholders. Panelists included: Dia D. Now we have a daily “control” meeting.

PR 40

PR Public Relations Work Management Consulting 40

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. The headline of the business section read: AMEX OFFICIAL ADMITS CBOE SUPERIORITY. A misquote can sink a company’s stock price. He laughed and we hung up.

Media 147

Media PR Press Advertising Agencies 147

Marketing Craftmanship

JANUARY 5, 2012

Learning to Live With Employee Opinion. For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. Lobby for Support – It’s no secret that many companies “encourage” their happy employees to post positive comments on Glassdoor.com as a means to bolster their overall Company Rating.

PR 100

PR Social Media Tools Media 100

Sana Commerce

MARCH 13, 2024

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. and/or its affiliates in the U.S. All rights reserved.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Outgrow

DECEMBER 20, 2022

Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. About our guest: Mickie Kennedy founded eReleases more than 22 years ago after understanding the dire need for small businesses to have access to the media and a national newswire – all with a personal touch.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Moz

JULY 26, 2020

Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., But there are certainly short-term wins you can celebrate and report on, and that can have an impact on your business. and pitch them to online publishers. Short-term benefits.

PR 71

PR Content Marketing Case Studies Content 71

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Martech

JULY 6, 2023

In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” It analyzes customer behavior and preferences, allowing businesses to tailor their e-mail campaigns in a highly targeted and personalized manner. Get MarTech!

Marketing AI 110

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 110

Biznology

MAY 25, 2018

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. If your business is caught in this knowledge gap, here are four ways that you can use press releases to drive and increase brand visibility: Milestones. Anything New.

Press 178

Press Marketing Management Brand Identity Branding 178

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

APRIL 29, 2024

But sometimes, despite your best efforts, your business might attract negative attention. Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. What is a reputation management service?

52

52

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

ClearVoice

MARCH 19, 2021

Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. consumers and business decision-makers). consumers and business decision-makers). Public relations can influence consumers, shift opinions, inspire action, and even change policies.

Public Relations 98

Public Relations PR Press Advertising Agencies 98

Biznology

JUNE 9, 2017

Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92% of consumers read online reviews to learn more about a business before making a purchase. Tip: Be proactive if you know a wave of negative PR is on the way.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Navigate the Channel

NOVEMBER 2, 2022

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs. Don’t be that PR strategist.).

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Champion Communications

FEBRUARY 12, 2021

In my opinion, h aving a week for apprentices, employers, and training providers to celebrate the value of apprenticeships is vital to the success of the various schemes out there. In my initial search, I looked for the different courses available to me and found a Level 3 Apprenticeship in Business Administration.

PR 139

PR Fulfillment Public Relations Opinions 139

Webbiquity

JANUARY 5, 2021

While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals. Opinions mine. All opinions are my own, although coworkers/family agree ~37% of the time. My opinions are correct. Tweets last 90 days: 11. Donnie Berkholz.

Twitter 259

Twitter Startups Work Management Marketing Management 259

SmartBrief - Marketing

AUGUST 14, 2023

That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. Let’s cut to the chase.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. In Storytelling: For And Against , a Content Director made cases for and against business storytelling. Business, on the other hand, has always been self-serving. Every business solves problems for a fee.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100