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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. What does this mean for your business? Here’s how.

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14 Data and Business Analytics Leaders to Watch

Zoominfo

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. He was previously Manager of Predictive Modeling Analysis (Merchandising) at AutoZone. Follow Sene on Twitter.

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How AI Improves Audience Engagement For Streaming Services

Salesforce Marketing Cloud

It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. But those days appear to be numbered.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

To personalize or not to personalize: Coveo CMO, Mark Floisand explains why the data signals from both your business and your users need to merge for your digital strategy. However, this would be absolutely terrible for any business. But it has to make business sense, too. A conversion is only as valuable as what it returns.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities. Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise.

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Promotional products: making them effective branding tools for your business

Biznology

Research Shows the Positive Impact of Promotional Products for Businesses. It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. That is almost double all other mediums combined.

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Why referral marketing is business’ secret sauce?

Valasys

It’s where online word-of-mouth thrives and businesses grow. It’s a matter of how we turned customers’ happy faces into our own brand advocates and made them share your products or services with their network. Provide in-store rewards such a cash off or customized merchandise for successful reference.