Hubspot

FEBRUARY 26, 2020

Of course, PR is easier said than done, particularly when you're trying to resonate with global audience. That's where local PR comes into play. Those who are struggling with fostering brand awareness should look into the opportunities local PR can give them.

PR 97

PR Examples Public Relations Press 97

ClickZ

FEBRUARY 7, 2022

We admire international corporations that win awards for global campaigns, pull off outlandish PR stunts in Times Square, and land impressive celebrity spokespeople who rake in millions just for holding a product on Instagram Live. But for most local businesses, “digital marketing” and “marketing” aren’t so synonymous.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing? According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 110

Analytics Enterprise Management Work Management Business 110

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. Perception is Power.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. 62% feel uncomfortable with how companies use their personal/business information.

Privacy 99

Privacy Loyalty Work Management CPO 99

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. Guest post by Nina Petrov.

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

Marketing Insider Group

NOVEMBER 18, 2019

Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” Collaboration is the key to success in today’s businesses. That’s why your marketing team should make it your business to sell your employees on your company’s strengths. Glad you asked.

Business 214

Business Lead Ranking Guidelines Paid Search Agency 214

Champion Communications

AUGUST 31, 2021

As a result, businesses are having to reconsider how they engage with their customers and prospects. As 87% of buyers say that online content has an impact on their buying decisions, content creation is more important now than ever for most businesses’ lead generation strategies.

Paid Search Agency 62

Paid Search Agency B2B Thought Leadership Companies PR 62

Hubspot

MARCH 10, 2020

When searching for a local business, this approach and process isn't unique. In fact, 90% of consumers used the internet to find a local business in the last year. That's why, as marketers, our businesses have to show up when people are searching for local companies online. If so, don't forget to have a local PR strategy.

Promotion 98

Promotion Business Loyalty Hubspot 98

Biznology

FEBRUARY 3, 2016

“You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. Beyond added revenue, a loyal customer benefits a business in another, equally crucial way: he/she will help build and defend your reputation.

Loyalty 80

Loyalty Multi-Channel Customer Satisfaction Work Management 80

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. If you make it easy and eliminate friction, they’ll reward you with loyalty.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

ClearVoice

MAY 10, 2024

Let’s explore how a unified content strategy can transform your business in each department. Elevate Customer Interactions Through Content Strategic content turns customer challenges into opportunities for engagement and loyalty. 7 in 10 PR professionals struggle with creating effective content. Ready to Integrate Content?

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Thinkers360

APRIL 28, 2024

Joybert Javnyuy Cosdef Global Institute for Business and Technology Contact Dr. Joybert Javnyuy Score: 39.38 13 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 36.87 34 Lucille Ossai Rethinking Business Communications Ltd. 12 Kym Hamer Artemis Futures International Ltd Contact Kym Hamer Score: 36.87 Score: 30.33

B2B Thought Leadership 115

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 115

Thinkers360

MARCH 22, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

SmartBrief - Marketing

JUNE 12, 2023

Writing guest pieces offers entrepreneurs and other business leaders several advantages. Over time, PR efforts like this can combine with content marketing and other marketing efforts to generate leads and close sales. If you aren’t confident in your writing, no problem — PR agencies and freelance editors can help.

Tips 52

Tips PR Guidelines Loyalty 52

Navigate the Channel

NOVEMBER 2, 2022

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs. Don’t be that PR strategist.).

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. The main functions of PR are: Manage a company’s identity in terms of vision and mission.

Public Relations 109

Public Relations PR Thought Leadership Advertising Agencies 109

Thinkers360

MARCH 8, 2024

Kelly Hoey J Kelly Hoey Contact J. McKenna McKenna Associates Inc Contact Patrick J.

B2B Thought Leadership 122

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 122

SmartBug Media

DECEMBER 28, 2022

Besides providing the original event value of getting to know your clients and prospects, hosting a truly fun, not-business-focused event helps people think of your company as somewhere people genuinely enjoy themselves with other people they are eager to spend more time with.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Stevens & Tate

JANUARY 24, 2023

However, one of the common mistakes businesses make is focusing too much on expanding their followers instead of engaging with the followers that they already have. There’s a temptation to try and get the most followers as possible, especially if you’re competing with similar businesses who are doing the same thing.

Social Media 121

Social Media Media Search Engine Marketing PR 121

Martech

NOVEMBER 23, 2021

“Responsible marketing is ensuring you’re not just doing things for the sake of doing it by the book; you’re going above and beyond to put your customers first to think about the wider impact your marketing has and what it says about your business and the way it operates,” Brooks said. Trust in decline. The “now customer”.

Paid Search Agency 114

Paid Search Agency Ad Exchange Marketing Automation Services Marketing Management 114

Thinkers360

MAY 6, 2024

10 Anna Mamalaki Business the Human Aspect LLC Contact Anna Mamalaki Score: 36.73 11 Tom Davenport Saïd Business School, University of Oxford Contact Tom Davenport Score: 36.58 There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. Score: 35.53

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 127

The Marketing Blender

FEBRUARY 13, 2024

Customer Loyalty: Rewarding customer loyalty and building brand champions. Public Relations and Outreach: Utilizing PR and outreach to build credibility and authority. This marketing plan template , while robust, is flexible and adaptable to the unique needs and objectives of our business.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Nuvi

SEPTEMBER 13, 2022

Marc Linden has more than 30 years of finance, business strategy, and general management experience and as Reputation’s new CFO, Marc will oversee the company’s financial and administrative departments. “We He also served as general manager of Openwave’s messaging business unit. Visit reputation.com to learn more.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Lead Scoring 98

Onalytica B2B

AUGUST 23, 2017

. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. Why should you be doing it?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

The Point

MARCH 6, 2013

Pundits in the business press referred to the snafu as the company’s “New Coke Moment,” a reference to Coca Cola’s notorious decision (and subsequent reversal) in the mid-1980s to change its soft drink formula. In summary: • Company makes egregious business error. Not prone to such business errors?

Social Media 100

Social Media PR SIC Media 100

Thinkers360

MARCH 15, 2024

Dang Leadership Arthur Diniz CEO at Crescimentum Contact Arthur Diniz Leadership Waldin Duran Regional Sales Manager Peru at Accor Contact Waldin Duran Washington Filho Agenda Tellme School Contact Washington Filho Carlos Garcia Digital Strategy Manager at Betr Media S.A.S International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 59

Content Standard

JULY 31, 2017

His brand is in the middle of a full-blown PR crisis, which means he’s going to be on the front lines. For a masterclass in PR crises of this sort, marketers need only look back at 2014. That person is a part of your PR team; it may have been a little bit since you last spoke. It is always going to happen.

PR 43

PR Content Marketing Work Management Content 43

Thinkers360

MARCH 31, 2024

Leadership, Business Strategy, HR Amenallah Reghimi RegASK™ Contact Amenallah Reghimi FinTech, Procurement, AI Dr Mark van Rijmenam The Digital Speaker Contact Dr Mark van Rijmenam NFT, Metaverse, Blockchain Marie-Claire Ross Trustologie Contact Marie-Claire Ross IT Leadership, Health & Safety, Management Prof. .*

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. We see four key factors that will determine if a business can adapt to this new data world. Businesses will depend on whatever these platforms provide them with.

Paid Search Agency 143

Paid Search Agency Ads Enterprise Management Marketing Management 143

Content Standard

JANUARY 11, 2017

Sure, plenty of corporate communications and PR professionals understand that brand voice matters. When brands own their content and customer experiences, they don’t have to worry about PR firms not getting their message. They depend less on expensive PR agencies to uncover dwindling opportunities to reach potential audiences.

PR 40

PR Brand Identity Branding Press 40

Navigate the Channel

MARCH 17, 2023

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. They want to do business with brands and people they like.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

Thinkers360

APRIL 20, 2024

There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. To access resources on Retail from our members, simply Sign Up for Thinkers360 and visit our Content menu. For more information, contact us today at info@thinkers360.com

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Heinz Marketing

AUGUST 11, 2021

To prevent any PR catastrophe. How you conduct that personal experience determines whether you create a customer who will develop loyalty toward your place of business. Maintaining strong links within your supply chain impacts business costs and profitability. Specifically for two reasons: For the success of the campaign.

Campaigns 117

Campaigns Planning Marketing Management Paid Search Agency 117

Thinkers360

APRIL 14, 2024

32 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 32.93 There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. Terry Earthwind Nichols Score: 37.19 21 Ollie Rankin Pansensory Interactive Incorporated Contact Ollie Rankin Score: 35.32 36 Dr. .*

B2B Thought Leadership 73

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 73