Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. Marketing automation tools like HubSpot enable you to continue developing relationships and keep providing value long after the sale. One area companies often neglect to invest in is customer marketing.

Trust Marketing 315

Trust Marketing WOM Marketing Budget Marketing & Strategy 315

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Zoominfo

NOVEMBER 9, 2023

2023 Attendees Inbound Motion Research To make these ideas concrete for the group, Salzman and Beetham analyzed the quality of inbound GTM motions employed by a group of HubSpot INBOUND 2023 attendees. It’s also important to identify which signals matter most to your business. Timing takes precedence.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Hubspot

JULY 11, 2017

Here at HubSpot, we take culture pretty seriously. I had been thinking a lot about mobile, and how it could play a role in our inbound recruiting efforts at HubSpot. Tell us about your order from India Quality Restaurant," I wanted to know: How could we recreate that kind of seamless experience for HubSpot’s candidates?

Hubspot 0

Hubspot Work Management Marketing Management Mobile Marketing 0

Vidyard

NOVEMBER 15, 2018

The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences. HubSpot Video is a new series of video features woven throughout HubSpot’s powerful platform.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Vidyard

NOVEMBER 15, 2018

WATERLOO, Ontario – November 15, 2018 – Vidyard , the leading video platform for business, today unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo , to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

Hubspot

APRIL 23, 2020

Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.

Advertising Benchmark 93

Advertising Benchmark Budget Programs Open Rate Response Rate 93

Martech

SEPTEMBER 29, 2023

For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. Accountability Businesses should take responsibility for the actions of their AI systems. Get MarTech!

Marketing AI 121

Marketing AI Ethics Work Management Marketing Management 121

Vidyard

NOVEMBER 8, 2017

Some still get through and what makes them different is that they’re from friends or crushes—colleagues and thought leaders, in the business world. In sales, your best hope is to send the digital equivalent, which is shown to increase response rates by up to 3x. Terminus saw 216% higher outbound response rates.

Business 57

Business Response Rate Sales Cycle CAN-SPAM 57

Hubspot

MAY 28, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. Sales email response rates remained flat week-over-week.

Advertising Benchmark 97

Advertising Benchmark Response Rate Advertising Agencies Outreach 97

Hubspot

NOVEMBER 22, 2023

Even if you don't use HubSpot, you probably use some type of CRM. Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year. It's not that new or hard to access.

Enterprise Management 70

Enterprise Management Marketing Management Tools Forecasting 70

Hubspot

JANUARY 11, 2023

Your team may be too busy to personally write every follow-up email. Research from Woodpecker found that forgetting a follow-up leads to a 9% response rate. With one follow-up email, the response rate rises to 13%. If you’re a HubSpot user, you can begin automating follow-up emails right away. Here’s how.

Automation 65

Automation Click Rate Response Rate Template 65

Hubspot

MAY 21, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. You can find the data, and more context on the dataset and sources, here.

Advertising Benchmark 90

Advertising Benchmark Positioning Open Rate Response Rate 90

Hubspot

JUNE 2, 2020

Do you know who your business's buyer personas are? As a result, you'll be able to attract high-value visitors, leads, and customers to your business who you'll be more likely to retain over time. Okay, so personas are really important to my business. Why exactly are buyer personas so important to your business?

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Vidyard

NOVEMBER 15, 2018

The new capabilities are helping customer-facing teams boost audience engagement, increase response rates and improve customer satisfaction through the power of personalized one-to-one video experiences. HubSpot Video is a new series of video features woven throughout HubSpot’s powerful platform.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

SmartBug Media

FEBRUARY 16, 2024

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. Every business can benefit from customer feedback—but how can your business listen to your customers’ voices and turn that feedback into the benefits described above? We’ve got all the tips you need.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

Hubspot

APRIL 30, 2020

Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.

Advertising Benchmark 101

Advertising Benchmark Burn Rate Outreach Open Rate 101

Hubspot

MAY 7, 2020

Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.

Advertising Benchmark 95

Advertising Benchmark Optimization Work Management Burn Rate 95

Hubspot

APRIL 8, 2020

In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. At HubSpot, we’re asking ourselves the same questions many of you are: What now? What should we change about our strategy, and what can go on, business as usual? About the Data.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Martech

FEBRUARY 24, 2022

Does the vendor seem to understand our business and our marketing needs? Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. And, thankfully, response rates have also risen to between 10% and 20% over their benchmark.

Marketing Automation Services 112

Marketing Automation Services Marketing Management Vendors Marketing Automation 112

Hubspot

JUNE 4, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. Sales email volume dropped 14% while response rates dipped slightly at just 1%.

Advertising Benchmark 90

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 90

SalesGrape

SEPTEMBER 26, 2023

In the ever-evolving pharmaceutical industry, data driven lead generation plays a pivotal role in driving business growth and ensuring a steady pipeline of potential customers. Statistics : A study by Statista showed that personalized communication increased the response rate of pharmaceutical telemarketing campaigns by up to 50%.

Telemarketing 73

Telemarketing Lead Ranking Lead Generation Lead Scoring 73

Sprout Social

JANUARY 11, 2024

Why is customer service software critical for business success Social customer service software Full-stack customer service software Call, chat and IVR customer service software How to choose the best customer service tools for your business Ready for the future of customer service with AI? What is customer service software?

Enterprise Management 82

Enterprise Management Work Management Software Service 82

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. Poor Response Rates: Generic emails typically fail to elicit a response from recipients.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Hubspot

AUGUST 28, 2019

Define the mission and get everyone motivated to help more people." - Dan Tyre, Director of Sales, HubSpot. It's also smart to speak about the consequences for your reps and the business if they don't move deals forward. Benefer explains, "Loads of businesses have their busy season at back-to-school time, fall, or pre-holiday season.

Stats 99

Stats Hubspot Urgency Marketing Sales Cycle 99

Vidyard

JULY 19, 2017

With more than 100,000 users in over 100 countries, ViewedIt by Vidyard is transforming the way business professionals communicate with personal video messages. The growing adoption of personal video messaging in business comes as the global trends in the creation and consumption of video content reaches an all-time high.

Video Marketing 0

Video Marketing Enterprise Management Leads Lead 0

Hubspot

MAY 14, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. You can find the data, and more context on the dataset and sources, here.

Advertising Benchmark 79

Advertising Benchmark Trends Advertising Agencies Budget Programs 79

Tomorrow People

OCTOBER 27, 2020

Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. And, as most of us are keenly aware, it's hard to see a rosy economic outlook for businesses in these areas soon.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Martech

SEPTEMBER 24, 2021

A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. HubSpot noted late last year that marketing email volume had increased by as much as 52% compared to pre-COVID levels. And, thankfully, response rates have also risen to between 10% and 20% over their benchmark.

De-duplication 134

De-duplication Marketing Automation Services ROI Aggregators 134

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. HubSpot is always on the lookout to help their sales reps book more meetings. Video is the next frontier when it comes to connectivity and building trust.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Hubspot

SEPTEMBER 19, 2023

Table of Contents AI in Sales Today Tasks You Can Skip with AI AI’s Limitations in Sales Boost Productivity and Meet Your Sales Targets with AI AI in Sales Today According to the HubSpot State of AI Report , 95% of business professionals say AI helps them spend less time on manual tasks. How much time? to help write emails for you.

Marketing AI 78

Marketing AI Top of Funnel Lead Scoring Lead Ranking 78

Martech

FEBRUARY 9, 2022

So before jumping into the purchase process, we recommend starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. What marketing automation capabilities are most critical to our business? Then native CRM integration is a must-have.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

DiscoverOrg

APRIL 11, 2019

Yes, the author has actually built a $100 million business himself – a little company called Hubspot. And no, the MIT-trained engineer did not have a business background. Roberge had no experience in “scalable, predictable revenue growth” (…the business mantra. Sound familiar?).

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Vidyard

JULY 19, 2017

Enabling business professionals to easily record, share and track personal video messages, Vidyard GoVideo is now powering a wide range of video-based communications for marketing, sales, support, product, business operations, education and R&D professionals as well as business owners and executives.

Video Marketing 50

Video Marketing Enterprise Management Leads Lead 50

Vidyard

JULY 19, 2017

Enabling business professionals to easily record, share and track personal video messages, Vidyard GoVideo is now powering a wide range of video-based communications for marketing, sales, support, product, business operations, education and R&D professionals as well as business owners and executives.

Video Marketing 50

Video Marketing Enterprise Management Leads Lead 50

Only B2B

FEBRUARY 4, 2020

Email today is revolutionizing business! With the advancement of technology and opportunities businesses today are also embracing email marketing as a powerful tool to build an owned audience that gets results. An article published by Hubspot compiles, There are 3.8 Emails this length had a response rate above 50%.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Zoominfo

FEBRUARY 8, 2022

With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100