The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. These are our best tips for helping you focus on what matters. Even the most logical business decision has emotion at its core. Maybe you are targeting busy CEOs. You cannot afford to be everywhere.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Webbiquity

OCTOBER 23, 2018

By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Social Media.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well. How can you use keyword research results more strategically?

Keywords 100

Keywords Research SEO Google 100

Hubspot

SEPTEMBER 6, 2023

Ultimately, by leveraging free or affordable call tracking tools, sales teams can better cater their calls to prospects, while also helping their businesses gain valuable, data-driven insights into which campaigns are primed for customer engagement. This tool boasts 40+ integrations so you can sync data between platforms, including HubSpot.

Enterprise Management 57

Enterprise Management Marketing Automation Services Work Management Marketing Management 57

Martech

APRIL 26, 2023

In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition.

Link Building 119

Link Building Advertising Agencies Ad Building Tips 119

Hubspot

JULY 22, 2020

When things are uncertain, refer to these tips to grow your client base and develop lasting strategies that will support your business. For more resources, check out some of these branding strategies and tips. Find and optimize keywords on your website. The right keywords will help draw in the right people.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

ClearVoice

JULY 7, 2023

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. This is when customers make repeat purchases or otherwise support your business. Practical Tips for Leveraging Data and Analytics in Your Marketing Strategy There are countless ways to slice and dice audience data.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Only B2B

MARCH 10, 2022

The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. If you’re serious about growing your business, you’ll need a robust lead generating strategy. HubSpot provides a CRM for free. More sales = more leads. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

DAGMAR Marketing

OCTOBER 20, 2020

Or are you just discovering how important local SEO is when your business depends on customers in your geographic area? No matter where you are in your online marketing journey, prospective customers are always searching for what your business has to offer and there are several things you can do to make sure they find you.

SEO 71

SEO Tips Lead Scoring Lead Ranking 71

Martech

MARCH 25, 2022

So, I have prepared an updated list of pro tips on how to handle the negativity. I have written on this topic previously – six years ago I wrote “10 tactics for handling haters on Facebook”, and provided a similar list of tips. Get the daily newsletter digital marketers rely on. Processing.Please wait. Hide negative comments.

Facebook 122

Facebook Tips Work Management Social Media 122

Hubspot

MARCH 15, 2019

Anyone can start a business. Running a successful business, though, is an entirely different story. For example, in the United States roughly 9% of businesses both new and old close each year. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. It influences their perceptions and feelings about your business. Start with these criteria.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Hubspot

MARCH 26, 2020

You realize you need new business and decide a base of interested contacts would be a great place to start. If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. Local Lead Generation Tips. What is Lead Generation?

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Hubspot

MARCH 11, 2020

For instance, today's lucky search query was "How many businesses", and I ended up going with ".does With over 30 million businesses just in the United States (and 300 owned by Shaq alone), it's easy to slip into panic mode if you work for a small start-up. Let's talk about how to promote your business.

Promotion 93

Promotion CMS Development Work Management Business 93

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we're eager to share with you. Gone are the days when the searcher typed in simple keywords. How to Rank #1 on Google. This has big implications for marketers.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

Outgrow

MARCH 11, 2020

Pro-Tip: Top Paid Marketing Channels for Your SaaS Business. If you're using inbound marketing to grow your SaaS company, then paid marketing channels is one way to drive awareness of your business and put all that great content to work. Here are some of the top paid marketing channels for your SaaS business: Paid Search.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Unbounce

JULY 6, 2020

I created my first lead capture page four years ago when I started my business. Follow these 11 tips to bring in more prospects and overachieve your campaign goals. . 11 Tips to Create Better Lead Capture Pages in 2020. Tip #1 – Know Your Goal. Tip #2 – Create a Compelling Reward.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Hubspot

APRIL 20, 2021

Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? It can be difficult to get your feet off the ground. Beacon Digital Marketing.

CMS Development 94

CMS Development SEO Marketing & Strategy Paid Search Agency 94

Hubspot

MARCH 6, 2017

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. The Core Elements of Small Business Marketing. Email tool. Conversion tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Navigate the Channel

JUNE 2, 2023

Local Search Engine Optimization (SEO) Local SEO makes your web pages rank well when residential or commercial customers in your defined geographic area search for a construction company on Google. Create business listings on all reputable local business association sites. Hubspot has more answers for that, too.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Hubspot

MARCH 22, 2023

The success of many businesses hinges on how good their consultant is. That’s why this post exists — to explain why networking is important, the kinds of people you should network with, the types of events you should attend, and tips for networking as a consultant. These companies don’t make their consulting decisions lightly.

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SmartBug Media

APRIL 11, 2022

PRO TIP: When working with a paid media strategist or inbound marketing strategist, include them in your goals conversation. After you have completed your ICP, competitor analysis , and keyword research , the strategic planning begins. PRO TIP: Never try to sell a prospect before they are ready. Campaigns and Content.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

SmartBug Media

SEPTEMBER 12, 2023

AI tools can improve your SEO strategy by helping you automate data analysis, pinpoint user behavior trends, and discern content optimization suggestions. Just remember this: There’s a big difference between using Semrush’s Keyword Magic Tool as an integral part of your SEO plan. How can AI tools improve your SEO strategy?

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

DemandBase

JULY 16, 2020

When you have an understanding of what keywords are actively being researched by the accounts you care about you can create a strategic outbound campaign strategy centered around those keywords or topics and easily take action. Including evidence of research relevant to their business is the most effective way to do so.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Valasys

MARCH 5, 2020

In short inspiring customer success, optimizing the scale of customer-experience management (CXM) & living & envisioning the omnichannel ideologies that you showcase through your products & services is imperative to evolve your content strategy in 2020.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. We’re here to share tips and best practices we’ve discovered along the way. This can make or break a deal for your business.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

SmartBug Media

MAY 15, 2020

In order to create effective marketing, nonprofit organizational teams must find creative and innovative ways to enhance their marketing and stand apart from for-profit businesses and like-minded organizations. Search Engine Optimization. Here are a few key tips to help with effective search engine optimization: Use keywords.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Hubspot

APRIL 9, 2018

Meanwhile, publishers were scrambling to find their next viable business model. According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. HubSpot's "Pivot to Video" Playbook. It’s simple math.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. What is SEO (Search Engine Optimization) and why do you need it. SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? Today, blogging is leveraged not only by individuals, but also by businesses. What Is Business Blogging? Business blogging is a great way to connect with your customers by sharing relevant, timely information that they’re interested in.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

APRIL 25, 2019

Optimizing Your Amazon Product Pages. You can do this by optimizing your pages to attract buyers. It’s your job as a seller to recognize this primed audience and optimize your page to capture a potential buyer. Your title is prime real estate for two things: product information and keywords. 12 million-plus products.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96