The Effective Marketer

FEBRUARY 9, 2012

can help you further spread the word about the content and multiply the number of new views you generate (and thus the number of shares, likes, etc.). The mixing of both Inbound and Outbound Marketing programs helps with: Brand recognition. Making prospects speak your language. Capture your target. Capture your target.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

FEBRUARY 29, 2012

The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts. The Content Marketing Maturity Model.

Guidelines 100

Guidelines Content Marketing Paid Search Agency Planning 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I hope the following review helps you make up your mind. Scott, for review. The author, David T.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I hope the following review helps you make up your mind. Scott, for review. The author, David T.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

MAY 27, 2015

So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. My process is the following: 1. Structure.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

JANUARY 11, 2010

The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JUNE 29, 2011

Marketing’s goal is to help out with sales efforts and interact with customers and prospects. Everything at the show floor is good food for thought that can help improve your own presence at the next show. Put marketers to work. Ideally at least one person from the marketing team should be at the show, even if for only one day.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

NOVEMBER 28, 2011

Big organizations suffer from this problem more than others, but it also permeates small and medium businesses. When helping others with content, I usually start by asking what the goal is. A recent post by David Meerman Scott touched on a big pet peeve of mine… creating content that is easy to understand. Big mistake.

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MAY 20, 2011

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Infrastructure. Process Planning. Program Execution. Measurement. I couldn’t agree more.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

SEPTEMBER 27, 2010

PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work. How can we improve this process? So what are you waiting for?

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 13, 2011

Yup, not the full featured MS Outlook businesses use via an Exchange server, but the stripped down consumer version that used to come free with every new MS Office installation. I wouldn’t say so, since Scott was able to book over $100,000 in new business but he definitely lost some potential business.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Big lead-in helps keep users reading.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. This question when rephrased will help you focus. Getting back to these basic principles can help marketing to “reset” and come up with a plan for action that will drive the organization in the right direction.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 19, 2012

Here are a few tips to help you get started. This guest post is written by Lior Levin, a marketing consultant for a neon sign store that offers a variety of custom neon signs for businesses and individuals, and who also consults for a company that specializes in a to do list app. Participate in Your Community.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

APRIL 6, 2009

By keeping in mind the ‘risk’ factor and tailoring all your answers to help the hiring manager lower the risk you represent. Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. You only need to be 2% better: You don’t need to be a superstar.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 13, 2009

Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers. From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found).

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

We all have way too much on our plates to be concerned with every little detail of our marketing plans, after all that’s why we have people in our teams that (hopefully) can help us with some of the tasks. Quoting directly from Peter Drucker “ Making good decisions is a crucial skill at every level.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2012

So how can you help keep that spark alive when sending email after email? Whether it’s a small percentage off, early access to new merchandise or a free download, anything that makes your subscribers feel as if you’re catering to just them will help keep their interest and their loyalty. A lot of it comes down to simple creativity.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

AUGUST 12, 2013

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. The emergence of affordable web-based data collection and analysis services has leveled the playing field for businesses of all sizes.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100

The Effective Marketer

AUGUST 12, 2013

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. The emergence of affordable web-based data collection and analysis services has leveled the playing field for businesses of all sizes.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100

The Effective Marketer

APRIL 10, 2012

I’ve now spoken to small business owners and startup founders and they have the same initial feeling that it should just work. In addition, the Marketing Automation software will help get people who responded to your email campaign into a lead nurturing process. It all sounds pretty simple when you think of it. Well, not so fast.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

NOVEMBER 19, 2013

Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow. Runner-Up: FedEx Corp (fedex.com/access).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow. Runner-Up: FedEx Corp (fedex.com/access).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

FEBRUARY 16, 2011

Very helpful article. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!). Like Be the first to like this post. Keep going! Reply Jacques Spilka says: February 18, 2011 at 1:03 pm Excellent post. One data point concerns me.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100