B2B Marketing Traction

OCTOBER 28, 2014

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. Identify what kind of marketplace your business competes in. Mature with larger companies acquiring smaller businesses?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

APRIL 9, 2015

Busy executives may want case studies – how do others succeed with a product or solution? What information helps you run your business, your family, your personal life? What information helps you run your business, your family, your personal life? Managers or technicians might want how-to’s and tips.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. Your business must show up consistently across online platforms, including your website and social media. Show pictures of the people who run your business. This has always been the case.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JULY 1, 2015

It’s one thing, if done well, that can help your business or organization grow faster. You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. First, know that it’s OK to start or restart marketing.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

FEBRUARY 23, 2015

Add value for your readers by providing business how-to’s? You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Creative and entertaining writing helps with engagement. Include calls to action.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MAY 1, 2015

But what key qualities are the ones that result in success for your business and for you as a person? Getting results for you and your business should be your marketing consultant’s number one priority. Marketing is not a one-solution or one-specialty business. Great marketing consultants focus on client results.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

MARCH 20, 2015

Too many business people jump right into tactics when it comes to marketing. But this is why a lot of marketing – and a lot of businesses – fail. Do you need help analyzing your marketplace and creating a strategic marketing plan? Build it and they will come! Contact New Incite today.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? Yes they are business people. You have a great product or service. You actually have a marketing budget.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

FEBRUARY 5, 2016

Like all marketing projects, the web site plan should discuss how the web site will help the site owners achieve business objective and goals. Here diagrams embedded in the documents help tremendously. Contact us today to find out how we can help you. What are the elements of a good web site project plan?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

MARCH 18, 2013

The key is to be strategic about it, and understand how it can work for your business before you get started. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Select strategic social media platforms for your business. Contact us today to find out how we can help you.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I help businesses and organizations grow and change. Sometimes it’s about finding new revenue sources or a different or better way to tell the story that helps my clients grow. I focus on solutions.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

MAY 5, 2015

Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. Do you want help getting better results from your email marketing? In our eighteen years in business we’ve helped hundreds of companies improve marketing and their results.

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

NOVEMBER 18, 2015

Both are used by businesses and offer advertising. Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MARCH 12, 2013

Marketing has long been considered a creative task, as opposed to a mission-critical operation in businesses. Run your marketing like your business. You need to focus – The agenda should focus on items that help you track and manage marketing so that it helps you achieve your overall business goals.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. But what about video for your business-to-business (B2B) products or services? The daily thought can be business-related, or it can be used to convey a philosophy your company has. A video that includes a thought of the day.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 22, 2013

Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I think this has always been true for those who knew enough to leverage relationships in business.

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

JANUARY 19, 2015

This will help systematize your newsletter so you don’t have to “re-invent the wheel” every issue. Most don’t make time, and up and coming business people grew up in the video generation and are less apt to read lengthy articles. Do you need help with your marketing or eNewsletter production?

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

FEBRUARY 22, 2012

But does it apply to business-to-business marketing? To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services. Just as with consumer marketing , business-to-business marketing starts with the buyer.

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

OCTOBER 16, 2015

At the top of our list was a project to improve their online presence and create more awareness about their business ( the client’s identity is confidential ). The change was enacted in April of 2015, and many businesses that still had non-responsive sites were negatively affected in the search engine results. What about you?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

MARCH 21, 2013

No matter where your business is located in the world? Businesses are still trying to figure out what happened today. You must add value for people, no matter what your business is. Provide them with links to other helpful resources. How could something as innocent-looking as a penguin almost ruin your website?

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

APRIL 22, 2013

Micromanagement may have its pluses when you’re running a business and on multiple deadlines, but it can make the marketing work environment stressful and unproductive. ” Help your micromanager focus on what’s important. help them bring their nose and eyes up. , help them bring their nose and eyes up.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

NOVEMBER 7, 2014

Tim goes on to say that buyers make decisions on business situations that trigger a need, such as KPIs (Key Performance Indicators) that aren’t achieved, slow or declining growth or changes in an industry. Do you need help understanding your buyer and your buyer’s behaviors and creating marketing content that will sell?

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Why would a business hire a part-time CMO? Often products and services get invented and sold, and overnight a business is born. Lack of a written plan with strategic and tactical marketing information is a sign that a company can use some help. Then, the CMO can help them execute the plan.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to know our customers and how they access information, both business and personal. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. He thinks, “There might be some value in this company’s software application for my business.” If you need help creating response compression with your prospects or customers, contact New Incite today.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

APRIL 2, 2012

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. Please comment below.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

OCTOBER 16, 2012

Today most businesses have gotten beyond the question of whether or not to have a presence in social media. ” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. How realistic is it that the business can spend the time and money to implement social media correctly?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. You may need someone to create videos for your business. Contact us today for more information on how we can help you with your marketing needs.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MARCH 13, 2015

One that I observed in my early years as a marketing consultant was when a brand new marketing consultant proposed an expensive brochure to a small business. The cost was what he was used to spending when he was in a corporate marketing role, but it wasn’t in the small business’s budget.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

FEBRUARY 19, 2015

business hours, and others happen in the evening after work. If your audience includes people who have busy schedules (journalists on deadlines, C-suite executives who lead, lawyers who are in court), after hours might be the answer. I hope this helps you create a strategic plan for your Twitter chat. Contact New Incite today.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

SEPTEMBER 5, 2014

You’d be surprised how many businesses fail to write a marketing plan. It’s not rocket science, but most businesses fall down in the execution. Do you need help planning your marketing? So I’m going to say it again. Simple, right? Now marketing plans are even more important, because there are more moving parts.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

MAY 29, 2013

Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. There is a time and place for this, but today – more than ever – it’s important to focus on the business aspects of marketing.

Consulting 100

Consulting B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 15, 2013

Most are business-to-business (B2B), and some set up their Facebook pages in a very controlled fashion: they are the only ones that can post on their page. This very “lack of control” with the way it worked before may have been one of the many things preventing businesses from using Facebook. Change is good.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

APRIL 4, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. There are appropriate marketing tactics for each stage and corresponding marketing tactics that can help you define your budget. The marketing lifecycle includes four phases: Introduction, Growth, Maturity and Decline.

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

FEBRUARY 11, 2013

Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. It is only after the initial milestones of Know-Like-Trust are passed that a referral source will refer you business or a prospect.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100