Customer Experience Matrix

APRIL 26, 2011

I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. There are plenty of other vendors serving micro-businesses. Most are small businesses but some are large corporations.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

MAY 6, 2017

You can see business news the same way: a drama with heroes, villains, intertwining story lines, and endless plot twists. To quote the press release: "Today, 48 percent of all digital advertising dollars accrue to just two companies – Facebook and Google," said Brian O'Kelley, CEO of AppNexus.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Customer Experience Matrix

APRIL 30, 2019

You could also add add products whose purpose is privacy, like ad blockers or proxy servers; the gazillion contenders in the pay-people-to-watch ads industry; privacy-enhancing extensions to standard products such as Google Chrome and Firefox; and, perhaps most prominent, the privacy-centered positioning of Apple.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Customer Experience Matrix

OCTOBER 14, 2019

But it’s now clear that they will, as European regulators show they will interpret the rules to require meaningful consent to data sharing , will treat cookies as personal identifiers , and will assess significant fines for data breaches. None of this marks the end of the advertising industry or even of targeted online advertising.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Customer Experience Matrix

AUGUST 6, 2009

Summary: Infusionsoft knows exactly how to sell marketing automation to small business: promise more revenue, less work, strong support and a low price. Since marketing automation for small business was on my mind last week, I checked in with the good folks at Infusionsoft , whose 15,000 customers make them leaders in the field.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 21, 2018

I’m referring to is the backlash against big tech firms – Google, Amazon, Apple, and above all Facebook – that have relentlessly expanded their influence on everyday life. The past month alone offers plenty of news to alarm consumers: Google tracks location even after users turn off Location Sharing. The next big thing is BadTech.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Customer Experience Matrix

JULY 30, 2009

Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. That would greatly limit the marketing automation vendors' business.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

MARCH 27, 2008

I had an email yesterday from Blink Logic , which offers on-demand business intelligence. That could mean quite a few things but the most likely definition is indeed what Blink Logic provides: remote access to business intelligence software loaded with your own data. Still, that is a tiny fraction of the typical project schedule.)

Demand 120

Demand Business Aggregators Vendors 120

Customer Experience Matrix

JANUARY 27, 2021

These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). But Twilio isn’t looking to build a marketing suite; their core business is call centers and (after buying SendGrid) email messaging.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

DECEMBER 3, 2008

While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). So I was quite curious to see what they had to offer. What I found was intriguing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) growth in alternative personal data sources. If the agents also serve other masters – such as companies that pay them to send business their way – consumers can easily be harmed.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

JANUARY 9, 2017

If it weren’t the print edition, I would have sworn today’s New York Times business section had been personalized for me: there were articles on self-driving cars , virtual reality , and how “ Data Could Be the Next Tech Hot Button ”. The artificial intelligence needed to manage personal reality be beyond human control.

Amazon 120

Amazon Facebook Intent Design 120

Customer Experience Matrix

MAY 8, 2018

I’ve generally been more sanguine, suspecting that some practices would change and some marginal players would vanish but most businesses would continue pretty much as they are. firms are planning to apply GDPR standards worldwide, if only because that’s so much easier than applying different rules to EU vs non-EU persons.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JANUARY 21, 2010

It’s so different from site-based Web personalization that the possibilities can be hard to grasp. It could potentially include personal information the user has chosen to share, although current Kynetx applications do not. Applications can run on personal computers, smartphones, or any other Web-enabled device. 24 to $1.60

Marketing Management 120

Marketing Management Paid Search Agency Advertising Agencies Rules 120

Customer Experience Matrix

AUGUST 4, 2022

It’s people’s concerns about being tracked that leads Chrome, Safari, Firefox, and every other major browser to block third party cookies, although you all know that Google just deferred that on Chrome yet again. And privacy is just one of the challenges that Google, Facebook, and other Big Tech companies like Apple and Amazon.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

JANUARY 25, 2012

Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation. The relationship with HubSpot is especially intriguing, since HubSpot itself lacks a CRM component, making the two products highly complementary, and both companies target small-to-mid-size businesses.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

OCTOBER 15, 2015

It puts Everstring in competition with a new set of players, including the big marketing clouds – several of which have their own DMPs, with big data compilers, and ad targeting giants such LinkedIn, Google , and Facebook. While we’re at it, we could throw in the mix other DMPs such as RocketFuel , Turn , and IgnitionOne.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

DECEMBER 6, 2010

But it remains my personal go-to tool for data analysis and I do keep an eye on it. Business is good. Most clients are still mid-sized businesses, which is QlikView’s traditional stronghold. The company has also made it easier to merge QlikView with other systems like Google Maps and SharePoint. Here’s what’s up.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

MAY 27, 2009

The paper, Restoring the Balance: Why Marketing Holds the Key to Effective Selling in a Changed Business World , is available for free on the Raab Guide site and will eventually show up on the Eloqua site as well. This gives prospects a generally positive feeling towards the company even if no personal relationships are created.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 7, 2010

I can’t recall a vendor with the same business model as LeadPAC from marketing automation vendor True Influence. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. The prospects come through LeadPAC’s partnerships with major consumer and business list vendors.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Customer Experience Matrix

DECEMBER 14, 2009

I’m not talking about personal style, although the decibel level at any marketing conference speaks for itself. Similarly, Spredfast makes no attempt at relating social media programs to business results such as leads or revenue. I should have known that marketers talk first and listen later.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

JUNE 3, 2009

Maratona spent the rest of the time on business issues such as lead scoring, process flow and content creation. Marketbright president Erik Bower reinforced this comment, suggesting that most marketers are too busy to analyze results from many tests. Todd felt the campaign flows were “as easy as Visio”.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

OCTOBER 22, 2009

Business marketers probably spend more online, but, once you add in the cost of salespeople, I’d guess that online spending still accounts for less than 10% of the combined total. This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. This doesn’t mean that LoopFuse’s success is guaranteed.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2006

The thought here is that represents mainstream business reporting. Still, I can’t recall seeing any articles on the topic in my personal travels. Maybe the clearest measure of buzz is Google Trends, which counts how often a term is searched for and how often in appears in Google News articles.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Customer Experience Matrix

NOVEMBER 21, 2006

Examples are Google Website Optimizer, Offermatica, Optimost, SiteSpect and Vertster. These systems monitor visitor behavior and serve each person the content most likely to meet business objectives, such as sales or conversions. It apparently does have the capability to move winning rules into production. behavioral targeting.

Optimization 120

Optimization Vendors Budget Programs Rules 120

Customer Experience Matrix

JUNE 17, 2019

Many other CDPs also provide real-time access as well as segmentation, predictive modeling, personalized message creation, and sometimes even message distribution. But the big clouds looming over the entire customer data ecosystem are, literally, the big clouds: Amazon Web Services, Google Cloud, and Microsoft Azure.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Customer Experience Matrix

MAY 14, 2017

This reflects recognition that customer data delivers most of its value when it is used to personalize customer treatments. And, as you know from my last blog post , the main story in customer data today is the increasing control exerted by Google and Facebook , and to a lesser degree Amazon , Apple , and Microsoft.

Privacy 120

Privacy Work Management Marketing Management Conference 120

Customer Experience Matrix

AUGUST 25, 2017

The dominant feature of today’s business environment is accelerating change. AI itself is part of that change but there are other forces at play: notably, the “ personal network effect ” that drives companies like Facebook, Google, and Amazon to hoard increasing amounts of data about individual consumers.

Marketing AI 174

Marketing AI Campaigns Planning Work Management 174

Customer Experience Matrix

FEBRUARY 16, 2017

It’s probably that most of their clients are mid-sized ecommerce companies, and the systems I’ve recently seen for ecommerce marketers have focused on personalized messaging and optimization. It has connectors to gather data from Shopify and Magento ecommerce systems and the Segment , Tealium and Google tag managers.*

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

JANUARY 12, 2018

This gatekeeper function is already at the center of the business models for Amazon, Facebook, Google, Apple and others (increasingly including non-net-neutral broadband operators). Another obvious change will be that the device vendors themselves have more control than ever over the messages their customers receive.

Activities 174

Activities Marketing AI Paid Search Agency Paid Social Agency 174

Customer Experience Matrix

MAY 28, 2015

None of this affects me personally, but if I were a real customer experience expert I'd be annoyed at cartoon versions being presented as the real thing. suitecx is to static customer journey diagrams as Google Maps is to the Rand McNally Road Atlas: an interactive alternative with almost boundless functionality.

Paid Search Agency 120

Paid Search Agency Multi-Channel API Display 120

Customer Experience Matrix

MARCH 19, 2014

Neustar, whose core business is linking people to phone numbers, is one example: it recently introduced “PlatformOne”, which it describes as a “centralized marketing solution” that gives marketers “a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.”

Marketing Automation Services 120

Marketing Automation Services Marketing Management Buy Advertising Agencies 120

Customer Experience Matrix

MAY 7, 2015

Similarly, competitor analysis should be well within the capabilities of companies like Radius , Everstring and Growth Intelligence , which already ingest the contents of corporate Web sites to understand each company’s business. Message selection includes content recommendations and personalization. I’m not really sure.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Here are a few options.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 29, 2016

Tactics have owners, budgets, start and end dates, revenue targets, types (usually a channel or asset) and other attributes such as journey stage, audience, business unit, geography, and language. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120