6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Madison Logic

OCTOBER 11, 2022

It began when your customer recognized a problem or opportunity for their business. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You can when you use buyer intent data. . Intent Data Explained .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Zoominfo

JUNE 10, 2024

The ROI for their business may be clear and convincing. To make matters even more challenging, data from Gartner indicates that 85% of deals are won by the seller that was first to engage. Intent data signals are often siloed across multiple systems in the tech stack, resulting in missed opportunities.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Albacross

JANUARY 19, 2022

Truth is: you don’t need more data – You need insights. Intent data is the one. Here are 5 steps to activate your intent data and make your outreach easier. A well-defined and updated ICP is the essence of every business. But is it the case for your business? Re-visit your Ideal Customer Profile.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Zoominfo

SEPTEMBER 7, 2021

We’ve all heard of big data, that nebulous term used to describe a fire hose of information that often overwhelms companies. Big data gained a lot of steam — and hype — in the early 2010s. It was seen widely as a huge resource from which to draw business decisions and plan next steps. What Can Sales Teams Do with Small Data?

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

JUNE 18, 2024

From scrappy teams just getting their feet wet in account-based marketing (ABM) to seasoned pros looking for that next competitive advantage, intent data is changing the game and allowing marketers to deliver more personalized and effective campaigns that drive more engagement, conversions, and revenue.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Webinar Metrics 40

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Purchasing lead lists was a common pitfall I noticed among businesses, often leading to disappointing results. Intent data. Therefore, focus on deep intent signals. Get MarTech!

Outreach 113

Outreach Effectiveness CAN-SPAM Domain 113

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). Gather data : The BI approach takes behavioral data to create.

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. Most businesses, unless they have a monopoly, are unable to capture the complete addressable market for their product or service.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. Most businesses, unless they have a monopoly, are unable to capture the complete addressable market for their product or service.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Valasys

SEPTEMBER 27, 2019

The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Zoominfo

NOVEMBER 6, 2023

We’re very proud to say that ZoomInfo has been named a Visionary in the 2023 Gartner ® Magic Quadrant™ for Account-Based Marketing for our Ability to Execute and Completeness of Vision. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. This will open up more ideas and doors for creativity and new practices”.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 29, 2019

By the year 2020, 50% of all the online searches will be voice searches (Source: ComScore) & according to Gartner, by the year 2020, 30% of all the searches will be done without a screen. Furthermore, a survey by GeoMarketing.com revealed that 42% of respondents considered voice-activated devices as essential components of their lives.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

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Intent Top of Funnel Intent Signal Intent Data 118

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

FEBRUARY 28, 2024

To reap the benefits, the data must be of good quality. Large quantities of data with poor quality do more harm than good. According to a Gartner study, poor data quality costs organizations roughly $15 million annually. As a result, businesses should emphasize data quality above quantity.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

FEBRUARY 14, 2023

To reap the benefits, the data must be of good quality. Large quantities of data with poor quality do more harm than good. According to a Gartner study, poor data quality costs organizations roughly $15 million annually. As a result, businesses should emphasize data quality above quantity.

B2B Marketing 52

B2B Marketing Zoominfo Lead Ranking Ideal Customer Profiles 52

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime? We’ll dive into 3rd-party intent data later, but let’s start with the power of predictive analytics. Even with enterprise business software.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. How do you pivot something as monumental as the strategy your business hangs on, and do it on a dime? Even with enterprise business software. I know it’s happened to me.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Hubspot

JULY 8, 2020

We're familiar with the large number of target account contacts involved in a decision making process (6-10 according to Gartner ). Focus your marketing spend and drive higher ROI of your digital advertising budget by targeting those accounts that display intent signals. How to be Successful with Account-based Advertising.

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertising 101

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Design 40

Choozle

JANUARY 20, 2020

B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision. At the same time, B2C (also known as business-to-consumer) marketing reaches individuals with emotion-driven purchasing decisions. But this isn’t black and white.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Marketing Automation Services 69

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

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Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52