KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Ranking 221

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.

Advertising Agencies 105

Advertising Agencies Media eCommerce Cost Per Click 105

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 What is retail media? billion in 2024.

Advertising Agencies 63

Advertising Agencies Advertisements Advertising Media 63

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Oktopost

APRIL 29, 2024

Social media channels provide organizations with a communication channel they can participate in directly. But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. What is social intent data? How can marketers use social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. But what does full-funnel integration look like in practice? Use data and analytics to understand which accounts are most likely to convert.

Top of Funnel 130

Top of Funnel Account Based Marketing ABM Tactics 130

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 91% of businesses use video as a marketing tool – an all-time high since 2016. 91% of businesses use video as a marketing tool – an all-time high since 2016.

Social Media 118

Social Media Traffic Top of Funnel Media 118

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Digilant

SEPTEMBER 25, 2023

As summer winds down, the most wonderful (and busy!) Every advertiser knows the importance and challenges of the holiday shopping season — and the 2023 season will be no different. Keep reading as we break down everything advertisers need to know to prepare for the busy holiday shopping season. trillion and $5.23

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59

Martech

MARCH 26, 2024

Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. How often should a new small-to-medium retailer post on social media? Here’s something somebody asked me!

Social Media 59

Social Media Media Best Practices Advertising Mediums 59

Valasys

APRIL 22, 2024

Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward. Businesses harvest email addresses from various sources to cultivate their prospect pool.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Hubspot

MAY 20, 2020

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. Should you be advertising in 2020? Where should you advertise? But what does this mean for advertisers?

Paid Content 90

Paid Content Paid Search Agency Marketing Management Advertising Agencies 90

Liveintent

MAY 24, 2021

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. …But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. On average, people spend 144 minutes on social media sites every day.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Biznology

DECEMBER 27, 2019

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. This saves you time and energy by accomplishing certain processes on your behalf while you work on your business. The Welcome Email.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? Check out all the ways a blog can help your business grow. If you want to grow your business, you should be blogging. If you want to grow your business, you should be blogging. How Can My Business Benefit from Blogging? Quick Takeaways.

Paid Content 295

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 295

ClickZ

JANUARY 12, 2024

Understanding media performance in digital marketing is like navigating a maze that constantly changes. updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Televerde

MAY 31, 2022

Social media began as a way for people to connect with each other, share content, and network. Now, it’s become an effective aspect of a business’s digital marketing strategy. In today’s market, one way to drive business is through social media lead generation. Social media is an important tool for business success.

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

Binary Demand

MAY 27, 2024

B2B lead nurturing is crucial for boosting conversion rates and stimulating business growth. It is the process of engaging with potential customers at different stages of the sales funnel to cultivate relationships. When leads initially subscribe or sign up, they may have various motivations.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

ClearVoice

JUNE 11, 2024

Even savvy marketing pros can look at sales and marketing funnels through the same lens. We’ve put these two types of funnels head-to-head to help illustrate how they each can fit within your overall strategy. Marketing Funnel vs. Sales Funnel: The Breakdown Let’s break down the differences in each funnel by category.

Top of Funnel 52

Top of Funnel Marketing Funnels Comparison Funnel Advertising 52

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Boost Your Social Media Content. Subject line.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 222

Paid Content Distribution Cost Per Thousand Budget Programs 222

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Martech

APRIL 25, 2024

Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Spending 112

Spending Paid Search Agency Top of Funnel Cable 112

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s because social media has become the go-to place for consumers to research and purchase products. There are tons of variables that go into any given social media ad campaign, though. Why run paid social media ads, anyway?

Social Media 144

Social Media Advertisements Advertising Campaigns 144

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. Global revenue from retail media spending is expected to reach $125.7 By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. What Is Retail Media? billion in 2023.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

ClickDimensions

MARCH 2, 2022

When it comes to social media, your employees are your hidden superpower. This is where social media really shines: when employees re-post or share company-generated content, they’re reaching a network of established connections, who are much more likely to pay attention, engage with and trust the content. Driving Brand Awareness.

Sales Management 105

Sales Management Small Business Marketing Top of Funnel Peer-to-peer 105

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. These days, it’s not uncommon for tensions to run high on social media.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Schubert B2B

JUNE 22, 2023

For years, social media has been viewed as a platform used primarily by B2C businesses. However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing? But what exactly makes this platform so great?

Inbound Marketing 62

Inbound Marketing Social Media Social Marketing B2B Marketing 62

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Dig deeper: Privacy plus personalization: The new frontier of digital advertising 3.

Paid Search Agency 98

Paid Search Agency Ads Campaigns Ad Building 98

ClickZ

FEBRUARY 7, 2022

While it’s great to get inspiration from big brands that push the envelope, it’s easy to miss out on priceless learnings from more clever marketing moments that small and local businesses do to reach new customers, increase loyalty and set themselves apart. What local media might be worth advertising in? Prioritize people.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. With billions of active users across various platforms, it presents a massive opportunity for businesses to generate leads and drive conversions. billion by 2025.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. But this limited role really sells this versatile media short. When you restrict your paid search campaigns to the lower funnel, you are missing the vast majority of your potential customers.

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. ROAS is the Growth KPI.

ROAS 54

ROAS Media Plans Paid Search Agency Media 54