Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. The State of AI in Business. If you’re skeptical about AI, today’s blog post is for you.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp. Benefits with LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 103

Social Media Work Management Marketing Management Media 103

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Without these metrics, it’s impossible to know if your content is working. If everything you create comes from a place of self-promotion and is narrow, it won’t work. The findings? Image: CMI. Image: CMI.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

The Marketing Blender

OCTOBER 14, 2022

Our Services. . See Our Work. . You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. And since LinkedIn is a professional network , it’s the perfect place to promote business-to-business products and services. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Martech Advisor

DECEMBER 17, 2019

New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences. Buyers expect more from their business purchases than ever before. Today’s B2B marketplace has shifted significantly.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Biznology

FEBRUARY 23, 2018

But I am happy to say that my longtime pal and colleague Steve Gershik is working on a solution for this unwise imbalance. That’s really the best question, since we just completed a study of B2B marketers, and the results were clear. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” The cross-functional work team included members from Partners and Siemens’ inquiry-to-close revenue team.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Lead Forensics

APRIL 16, 2024

This allows you to proactively address any concerns, demonstrate your commitment to customer satisfaction, and nurture stronger relationships that lead to repeat business and referrals. Amazon Comprehend: Provides sentiment analysis capabilities as part of Amazon Web Services (AWS).

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Unbounce

MAY 8, 2019

You want to knock their socks off and extend client lifetimes, sure, but that means you need to make every dollar they spend do twice the work. By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. Why Landing Page Services Are Your Next Win.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. The main culprit for the decline is a move to self-service.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Zoominfo

SEPTEMBER 24, 2021

A Hinge Research Institute study indicated that greater sales automation adoption is a characteristic of high-growth firms , which it defines as businesses that have a compound annual growth rate of 20 percent or greater over a three-year period. Source: High Growth Study 2021, published by the Hinge Research Institute.

Demand 130

Demand Automation Work Management Marketing Management 130

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. We take a deeper look at the behaviors of these consumers, the nuances of their shopping and work behavior, and how advertisers should think about reaching them.

Top of Funnel 93

Top of Funnel Campaigns Funnel Advertising Work Management 93

KoMarketing Associates

SEPTEMBER 10, 2019

94% of B2B executives in North America say B2B ecommerce is critical to their businesses’ competitive advantage and results. B2B ecommerce may also be critical if those businesses want to grow. Forrester expects B2B ecommerce in the just United States to reach $1.8 trillion by 2023. Where does your B2B ecommerce marketing stand?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. The Global Customer Experience (CX) Benchmarking study by Dimension Data found that 84% of organizations working to improve CX have experienced an increase in revenue. Customer Experience and Business Outcomes.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” And according to a study by InsideView, alignment matters.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Here are just a few thoughts: * Vendors need to focus as much on customer success as they do on new business.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Marketing Insider Group

SEPTEMBER 14, 2020

Limits customer lifetime value as they are not getting top-to-bottom engagement needed for customers to utilize the full portfolio of services. They talk about achieving 96% of business goals vs. the industry average of 64%. You make your solution a “must-have” and your targets will buy your services and the tool you use.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. The State of AI in Business. If you’re skeptical about AI, today’s blog post is for you. .

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Over that timeframe, they’re expected to boost their agency services spend by 2.4%. A 2018 Accenture study found that 63% of global consumers prefer to purchase from purpose-driven brands.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. According to Harvard Business Review, boosting customer retention by just 5% can actually increase your revenue by 25% to 95%. This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Universities.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Martech Advisor

NOVEMBER 25, 2019

Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands. Is all that spend making the desired impact on our business outcomes? Financial Services —30% ranked lack of accuracy as their top challenge.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Engagio

NOVEMBER 16, 2023

I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.” Look at what worked and what could be improved. Check out our ROI calculator to estimate the ROI for your ABM program.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Madison Logic

FEBRUARY 7, 2024

Studies show that 80% of New Year’s resolutions fail by Valentine’s Day, due in large part to the lofty and often unachievable promises people tend to make as the clock strikes midnight. Resolution #4: Build Trust with Your Audience B2B marketing is not just about selling a product or service.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. 63% of businesses say pressure to reduce costs will require them to use AI ( source ).

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. Let’s look at these individually.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Only B2B

OCTOBER 20, 2020

utilize it and check whether generated leads are worth for your business? Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. Work smarter not harder. Use Technology.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Vision Edge Marketing

FEBRUARY 22, 2022

Your company, products, and services have been discovered. A study by McKinsey Global Institute found a strong correlation between initial consideration and organic growth. For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? .

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Martech

APRIL 18, 2022

She also needed to help people determine which size frame worked best for them. . I needed to figure out how my e-commerce business could get over that hurdle.”. One company turned her away because they were only working with brands doing a certain sales volume. . Blackcart has been very willing to work with smaller startups.”.

Work Management 111

Work Management Marketing Management Buy Software 111

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. A new secret weapon for lead qualification, too. What a godsend.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Outbound Engine

NOVEMBER 6, 2018

The benefits of email marketing for small businesses are not always obvious. Email marketing is being used by thousands of organizations to promote their businesses and to grow revenue. Here are five benefits of email marketing for small businesses. Knowing what works is great. Reaching The Right Audience. Get It Now.

Small Business Marketing 51

Small Business Marketing Email Marketing Budget Programs Business 51

Lake One

APRIL 18, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. This cycle of transformation, spurred by the global pandemic, led to three pillars of disconnection that businesses feel even more in today’s uncertain market. People: At the heart of all of this, us.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82