SpotMe Blog

OCTOBER 7, 2023

That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. It gives them a convenient way to access schedules, build personal agendas , take notes, rate sessions, and connect with other participants.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. Conversely, we find that sellers often do not trust marketing to drive those important brand awareness conversations.”

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Sprout Social

FEBRUARY 17, 2022

Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Simply put—because it works.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. Implement funnel-based personalization through funnel/DRIP system.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Salesforce Marketing Cloud

FEBRUARY 14, 2022

It starts with shifting your focus from your pipeline to the sales reps that keep it flowing and building a culture of trust and transparency in the process. Salespeople want to feel trusted.”. Get personal, get vulnerable, get connected. Here are some ideas to get you started: Discover timely insights and useful sales tips.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Marketing Insider Group

JULY 22, 2015

Yes, helping to frame the business opportunity and presenting features and benefits are essential. They certainly are NOT going through their summer reading list when they are online; they are busy working. Forrester research shows 90% of customers start their purchase with a search engine. Are they finding you?

Curation 100

Curation Sales Cycle RFP Content 100

Golden Spiral

NOVEMBER 7, 2022

Businesses, especially in the tech sector, are afraid. Company leaders are undoubtedly asking, “Why talk about yourself when there are more vital business interests?” The UK government urged businesses to reduce prices by cutting their marketing spending. Business abhors a vacuum. Watch the headlines. Crunchbase ].

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

markempa

NOVEMBER 29, 2016

Have you ever wondered about how you can leverage social selling for better lead generation and business development? They’re hiring more people to do those things, and actually, they’re hiring more junior people who have no business acumen, who have no sales experience, and they’re just doing more.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In 2019, business leaders reinforced the need for digitized CX strategy , as reported in the Nov 2018 Seagate report. Top 7 customer experience (CX) trends to watch out for in 2020!

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few.

Training 74

Training Top of Funnel Resources Work Management 74

Liveintent

APRIL 18, 2018

Through automated, personalized, and action-based transactional emails, powered with dynamic product marketing. Don’t take the lack of follow-through personally – most people just often need an extra nudge to re-engage. So, how do you harness the power of repeat customers? Lapsed buyer emails. Order confirmation emails.

Tactics 78

Tactics Email Marketing Cross-Selling Open Rate 78

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few.

Training 65

Training Top of Funnel Resources Work Management 65

Kapost

APRIL 17, 2017

It’s also the key reason B2B needs social media—to leverage valuable social currency for the present moment and future long game. However, some investments don’t show proof of value immediately because they rely on unpredictable choices of a person in the purchase position. Social media is one of those investments.

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88

Adobe Experience Cloud Blog

MARCH 6, 2017

In marketing, we are already seeing the impact of AI—think Amazon’s predictive product recommendations, Estée Lauder’s messenger chat bots, and 1-800-Flowers’ virtual personal assistant “Gifts When You Need.” The rapid shift from industrial to information-based knowledge and the digital economy presents skill-biased technical changes.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Marketing Insider Group

NOVEMBER 15, 2011

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. Almost 20% of executives did not trust their companies’ ability to make the right social media investments. Participate personally.

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Martech Advisor

DECEMBER 12, 2019

Consumers want to trust the brands they love. So, marketers must ensure that engagement with their brands is authentic, personalized, and engaging. The software communities that power our business are animated, energetic—and vigilantly watching everything we do. More than half of U.S.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

Leadspace

FEBRUARY 19, 2018

Thankfully, there are plenty of ways that B2B businesses can still achieve their marketing goals in today’s marketplace. Personalize content for B2B audiences. The increasing need for personalization also affects B2B businesses. This creates a number of unique challenges for brands. Take advantage of intent signals.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Seismic

APRIL 2, 2019

What areas of the business will be impacted? If marketing is focused over here, but sales is focused over there, how can the business achieve long-term growth? According to a study done by Forrester, 77% of decision makers claim sellers don’t understand their issues and where they can help. How should success be measured?

Class 45

Class Organization Forrester Paid Search Agency 45

Adobe Experience Cloud Blog

MARCH 7, 2017

The Marketing Nation Summit is no longer just for Marketo customers to learn more about Marketo, it’s become a space and time for business professionals of all shapes and sizes to completely rethink the way their organization interacts with customers to drive results that matter in the Engagement Economy. This one’s for you!

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Phase I: Practical application. Sell HR software?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Phase I: Practical application. Sell HR software?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Valasys

FEBRUARY 10, 2020

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). According to Forrester , experience-led companies have 1.6x Moreover, businesses driven by experience have 1.7x higher brand awareness, 1.5x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Heinz Marketing

MARCH 7, 2022

Differentiating yourself by becoming more authentically “human” A manager’s perspective on autonomy and agency in the business. Every past, present, and future episode available on salespipelineradio.com. Matt: My assumption as just a curious person, is that this behavior persists because it works. Cold turkey.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

EveryoneSocial

JUNE 10, 2020

When this happens, consumers will gravitate towards your competitors and lose that trust and support your company once had. This also has increased the needs of organizations to be actively present and engaging on social media to show off their values, products and services, and creativity. That’s over 3 billion users worldwide.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Digital Marketing World Forum

OCTOBER 4, 2019

Push’or ‘pull’, you’re using it to build a relationship with your customer that sees your brand acting as their trusted companion. In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. The Right Stuff Trust is key. It’s the same in marketing and advertising.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

PureB2B

APRIL 20, 2016

Today, prospects are much more likely to turn to a search engine or a trusted third party source than to a sales person at a specific company. Rather your content should help give a name to your buyer’s problem and present a possible solution without focusing too specifically on your individual product or service.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

Today, prospects are much more likely to turn to a search engine or a trusted third party source than to a sales person at a specific company. Rather your content should help give a name to your buyer’s problem and present a possible solution without focusing too specifically on your individual product or service.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Brandpoint

FEBRUARY 27, 2019

A ligned organizations achieve an average of 32 percent annual revenue growth , while less aligned companies reported an average 7 percent decline in revenue ( Forrester Research ). According to Forrester, 68 percent of B2B buyers have expressed a “don’t call us, we’ll call you” preference.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Sales Top of Funnel Advertising Agencies 54

Heinz Marketing

JULY 23, 2019

In our journey to define the customer experience strategy for Heinz Marketing, I’ve had the opportunity to meet and talk to business leaders from a variety of backgrounds and experiences. I’ll draw from recent personal experience to provide one example. By Maria Geokezas, VP of Client Services at Heinz Marketing. Way to go!

Paid Search Agency 60

Paid Search Agency Companies Work Management Correlation 60

Vidyard

SEPTEMBER 21, 2016

When a prospect can see you, they have a better chance of knowing, liking, and trusting you because they can put a name to a face. You can leverage your personality to win clients over, show yourself an authority in your space, and make your intangibles tangible by presenting that in your video. Simple: They target their market.

Top of Funnel 50

Top of Funnel Video Marketing Forrester Advertising Funnels 50

The ROI Guy

NOVEMBER 29, 2010

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. As a result of this shift, marketers and sellers can no longer rely on what has always worked to reach them.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

The ROI Guy

MARCH 15, 2011

Skeptical Buyers: Inundated with more carpet-bombing marketing campaigns than ever before, buyers are suffering from information overload, making it difficult, if not impossible, to use legacy strategies to break through the noise to connect and engage with decision makers, and moreover, gain their trust.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Content Standard

SEPTEMBER 27, 2017

As for effect, a staggering 76 percent of executives reported that this type of content influenced buying decisions, while 83 percent reported that this type of material influenced the types of business partnerships they pursue. Some brands very obviously align well with this stance: Take for instance market research giant Forrester.

Thought Leadership 44

Thought Leadership Forrester Education Enterprise Management 44

Martech

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Loyalty 108

Loyalty Work Management Marketing Management Budget Programs 108