Marketing Insider Group

JANUARY 10, 2013

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. 20 Best Marketing Conferences 2013. I can’t wait to meet you # IRL.

Conference 100

Conference Planning Best Practices Forrester 100

KEO Marketing

JULY 31, 2017

Forrester projects that the global tech market will grow 5% this year alone. The United States has the largest tech market, and will also increase by 5% in 2017. Technology businesses that cannot keep up will lose sales as well as customers. The Best Practices for Digital Marketing for Technology Companies .

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

Biznology

JANUARY 14, 2013

Perhaps, companies are finally appreciating the business impact a CMO has. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. source: Forrester ). source: Forrester). source: Marketing Chart). That’s good news.

Stats 80

Stats ROI CMO Forrester 80

Buzz Marketing for Technology

JUNE 27, 2008

E-Business. Business Continuity. Marketing IT. The KM exercise must be rooted in pressing business issues (and there should be plenty of those to go around, given the business climate). billion oil and gas company Halliburton, identifies worst points of pain facing the business units. "I Virtualization.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. Yet I am continually dispelling myths that “ search is dead ” or “ curation will replace search ,” etc. Image via CrunchBase.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

QuanticMind

MAY 23, 2019

Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. Impressions offer marketers insights into how frequently a display or paid ad is viewed.

PPC 40

PPC Advertisements Advertising SEM 40

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

KoMarketing Associates

OCTOBER 22, 2012

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving.

Tools 120

Tools Trends Tips Social Networks 120

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Hubspot

JULY 20, 2011

Marketing Pilgrim ( Subscribe via RSS | Subscribe via Email ): Launched by internet marketing consultant Andy Beal, this blog brings you the latest news, rumors, and reviews of all things related to internet marketing and online advertising. Learn how to implement a comprehensive internet marketing strategy, step by step.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. How Can Marketers Harness The Social Web? How can you generate lots of high-quality links in just half an hour per day?

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

DECEMBER 17, 2008

10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S. Postal Service , Adobe and Formway Furniture.

Design 20

Design Marketing Websites Forrester Best Practices 20

Hubspot

JULY 19, 2011

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. According to Forrester, mobile advertising in the U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

The Lead Agency

APRIL 30, 2019

Digital innovations are transforming businesses across industries; changing the way they operate and reshaping the economy. Mastering Marketing Technology Tools Today’s companies use an average of 16 different marketing technologies and tech marketers typically need to stay ahead of the curve.

Paid Search Agency 86

Paid Search Agency Marketing Budget Marketing Management Marketing Automation Services 86

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, while they might be engaged, they might not be a good fit for your business.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SpotMe Blog

JUNE 29, 2023

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing. Social media and advertising help reach patients.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Offer To Help Someone BEYOND the Business Norm. Offer Free SEO Assistance.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Valasys

MARCH 12, 2019

According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 ! This is the technology that powers a blog, website or any other relevant web properties where marketers will be engaging with their customers. Social Media. Different Channels.

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

QuanticMind

NOVEMBER 27, 2019

Building an accurate attribution model is more important for digital marketers today than ever before. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. A lot happens between the first and last interactions with your business that can influence conversions.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Webbiquity

JANUARY 9, 2012

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Marketing Insider Group

JUNE 7, 2012

I will also talk about how this is only part of the story because inbound marketing is about understanding the current market landscape. It’s about lining up marketing efforts more closely to the buying process. And it is about earning a prospect’s business vs. buying it. What is Inbound Marketing?

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Webbiquity

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal.

Paid Content 100

Paid Content Social Media Statistics Research 100

Content Standard

OCTOBER 2, 2020

Even if it’s not much of a secret, it’s still a pretty good marketing idea.” ” — Scott Sorokin “Doing business without advertising is like winking at a girl in the dark. ” — Peter Drucker “Business has only two functions—marketing and innovation.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

KoMarketing Associates

MARCH 15, 2013

A hot topic in the search industry over the past year or so has been the continued growth of [not provided] keyword data. Rhea Drysdale ( @rhea ) of Outspoken Media noted that what was supposed to be 2%, has turned into 68% for their company site. To do that, we need to know which pages are most important to the overall business goals.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

B2B Marketing Zone Posts

MAY 3, 2010

Great stuff this month in the world of B2B Marketing. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Social Media – This is a big one. If you aren’t using social media, please do. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. All, if not almost all, have self serve ad platforms that let businesses setup and run their own advertisements.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40