Crimson Marketing

OCTOBER 29, 2014

Topics include: Paid, Owned and Earned Media: Mark defines clearly these oft-heard marketing channels, explains the ways that earned and paid audience outreach can be amplified, and provides a few real world product marketing examples.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

NOVEMBER 10, 2015

The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing. Gilad de Vries leads corporate development and products for Outbrain. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

JUNE 4, 2015

He shares insider information on the challenges Trulia has faced providing enough value for visitors to reveal themselves, provides examples from Amazon, Netflix and OpenTable of value engagement done right, and explains the importance of the relationship between Marketing and Product Lead.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

APRIL 14, 2015

A couple examples of this are: Creating models to help understand, monitor, and predict buyer behavior, such as predisposition to purchase. Marketers select metrics that enable them to connect marketing activities and investments to business results. What new products should we develop? How can we best acquire new customers?

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

NOVEMBER 19, 2014

The dominant paradigm of the past, in which desktop or laptop computers were the primary technology for home and business internet access alike, has come and gone. For example, a mobile credit card processing system will ensure buyers on mobile devices will be able to complete purchases smoothly. Technology is undergoing a major shift.

Mobile Marketing 100

Mobile Marketing Peer-to-peer Viral Marketing Fulfillment 100

Crimson Marketing

APRIL 21, 2015

It is not only the volume of data changing the business landscape, however—the velocity and variety of data is also increasing at a breathtaking rate. Leveraging large data sets of buyer behavior allows you to predict when, if and how buyers will purchase your products and services in the future. Try googling the words “Big Data.”

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

JANUARY 9, 2015

Using real examples from industries as far flung as retail and healthcare, Ashley shows how data shared between every influencer in the supply chain results in optimized customer experiences, smarter technology marketing and better business results. Marketing Technology Podcasts'

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

JULY 30, 2013

A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. For example, if you’re a green business but do not have an internal recycling policy, your message is broken. Forbes ). .

Work Management 100

Work Management Verticals Marketing Management Social Media 100

Crimson Marketing

JULY 11, 2013

Why wouldn’t you want to be a part of something that has the vast potential to connect you to your top business to business markets? Google+ is a product of Google ; where do you go when you want to find out information? The end result can be a whole new set of targeted prospects. . You most likely search it on Google!

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

AUGUST 20, 2015

For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. They’re so knowledgeable, in fact, that many business buyers have already made a decision about what they’re going to buy before talking to a vendor. However, don’t feel bad. How could it actually impact that?

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

FEBRUARY 28, 2013

For example, by sharing that individual’s content and inviting them to private communities, private events, and private hangouts, you don’t just send them a message; you build and strengthen a relationship. It’s no secret that Google’s business model is to sell advertising. Product Marketing' Google Play.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

DECEMBER 12, 2014

For example, you can create separate personalized campaigns for buyers in New York City and another for those in Los Angeles. In a study asking entrepreneurs about their email marketing strategies and testing, respondants reported seeing open rates of 50-70% after including effective subject lines and mentions of free products.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JANUARY 7, 2015

How they define their relationship and joint business strategy will determine their company’s future. . In a world where customers can switch brands in an instant, the CMO must reach out through innovative products, processes, and connections to build a deeper, more loyal set of customer relationships. Source: Forrester.

CMO 100

CMO Forrester Business Touchpoints 100

Crimson Marketing

JULY 24, 2014

CMOs and Marketing VPs need to step up and take responsibility for revenue production. Look at your company’s overall business plan, including the revenue goal. Your marketing plan should align around the business priorities and goals for your company as set out in the company plan. Don’t talk about leads.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

JULY 9, 2015

One company that has shown how much impact insight-driven, proactive marketing can have is Rochester, NY-based Paychex; the leading payroll, HR, and retirement benefits outsourcing service for small businesses. The number of businesses with 20 to 49 employees – Paychex’s sweet spot – fell 13.5 companies with fewer than 100 employees.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

NOVEMBER 26, 2013

72% of CEOs report “Marketers are always asking for more money, but can rarely explain how much incremental business this money will generate.” 5% higher productivity for big data leaders vs. other companies. Example: Death of Spam. 288% Average increase in profit of promoted products. Business Insider ).

CAN-SPAM 100

CAN-SPAM Mobile Marketing Marketing Mix Customer Surveys 100