Optinmonster

OCTOBER 30, 2019

In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. You’ll be interested to know that the most successful businesses on social media don’t always go in for the sale right away. Not convinced that social selling will work for you?

Statistics 76

Statistics Social Media Social Marketing Media 76

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Ambal's Amusings

AUGUST 27, 2010

Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

Work Management 100

Work Management Marketing Management B2B Business 100

Outbrain

APRIL 2, 2020

It’s a testament to the speedy evolution of the digital industry – and how quickly businesses will need to adapt to a mobile-first world. According to eMarketer, people spend an average of two hours and 11 minutes per day using mobile apps. People actually now spend more time on their phones than watching TV.

Peer-to-peer 35

Peer-to-peer Advertising Agencies Webinar Metrics Emarketing 35

SnapApp

DECEMBER 20, 2018

Most business buyers – 72 percent – say “I expect vendors to personalize engagement to my needs.”. How will you reach new customers in 2019? Are you going to do things a little differently…or keep them the same? Hopefully, you plan to shake things up a bit. We all know how fast demand generation evolves, and we need to evolve with it.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Hubspot

MARCH 21, 2017

In 2015 alone, eMarketer found that display ads cost companies $4.6 Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. Consider the pitiful state of online ads. Another $1.1

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 76

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

EveryoneSocial

OCTOBER 15, 2019

eMarketer ). If you have been active in digital marketing trends and paying attention at all to the digital landscape, you’ve probably come across influencer marketing. Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales. Influencer Marketing Statistics.

Statistics 58

Statistics Paid Search Agency Word of Mouth Companies 58

Digilant

NOVEMBER 15, 2018

According to eMarketer, health marketers are lagging inordinately in adopting programmatic, as compared with their peers in other industry categories. Digilant And HealthLink Dimensions Partner To Help Marketers Go All-In On Digital. Programmatic On The Rise in Healthcare & Pharma. The Digital Marketing Revolution Is Well Underway.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management Marketing Management 40

Content Standard

JANUARY 29, 2015

Podcasts offer peer perspective and insights that help me contextualize industry news and trends. You can learn a lot from being in a room with a speaker and just communicating face-to-face with peers. The ever-evolving digital ecosystem poses a hefty but thrilling challenge to marketers. Buddy Scalera, @MarketingBuddy.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

chiefmartech

OCTOBER 8, 2015

This smaller chart from eMarketer, based on data from Econsultancy’s Quarterly Digital Intelligence Briefing: The Multichannel Reality lists leading obstacles to consistently integrating marketing activities. Is the “integration” challenge of marketing technology really our top obstacle? Inadequate budget/resources.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Peer-to-peer 40

markempa

MARCH 21, 2006

I wrote a post called, " Asking for referrals does more than Generate Leads ," based on the Harvard Business Review article, “The One Number You Need to Grow” by Frederick F. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

NetLine

DECEMBER 11, 2020

But in a year as rocky as 2020, thanks to the impact of COVID-19 , what are B2B retailers doing to prepare themselves and their businesses for success? This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. Black Friday. Cyber Monday.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Contently

APRIL 20, 2016

It was January 27, 1987, and the New York Giants were a minute away from winning the Super Bowl. Phil Simms, the team’s quarterback and soon-to-be Super Bowl MVP, got a tap on his shoulder. Simms was instructed to repeat “I’m going to Disney World!” ” and “I’m going to Disneyland!”

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

markempa

JUNE 9, 2005

IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

markempa

SEPTEMBER 12, 2007

As marketers we need to do more to educate our peers on the value of marketing. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! sales ready leads).

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

MAY 24, 2005

They have an amazing lead conversion rate, which is triple the amount of their industry peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Does that seem a bit too militant for your taste?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Hubspot

FEBRUARY 25, 2016

They can seek peer advice and interact with brands before making purchase decisions. They can seek peer advice and interact with brands before making purchase decisions. eMarketer revealed that social commerce revenue has grown from $5 billion in 2011 to eclipsing $30 billion in 2015. The underlying reason?

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

markempa

JUNE 8, 2005

If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” What do only 48% of searches result in? No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Valasys

JANUARY 9, 2020

The power of video marketing is immense & hence compiling the following YouTube statistics for B2B marketers can help the brands outshine their video marketing endeavors using YouTube to optimize their business bottom-lines: 1. According to eMarketer , 93% of video watchers in India watch Youtube. YouTube Usage Statistics.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Single Grain

JUNE 25, 2019

Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. It also allows social media users to buy products in-app with the help of business-specific features like product tags, shoppable stickers, ‘Shop now’ action buttons, etc.

Paid Search Agency 80

Paid Search Agency Work Management Ideal Customer Profiles Banners 80

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

NuSpark Consulting

MARCH 1, 2016

Just about every marketer has heard that salespeople who use social outsell 78 percent of their non-social peers , and that leads developed and nurtured via social networking are seven times more likely to close than other types of leads. What language does my audience speak (tech, all-business, informal)? That’s a lot of content.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). But is that enough to guarantee effective B2B demand generation? You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time – who’s going to see it? Get reading!

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

Content Standard

SEPTEMBER 22, 2014

As B2B content marketing gains greater organizational buy-in, pressure to prove its business value is mounting. This majority is justified since B2B audiences actively seek business-related video content on a weekly basis. To reach business executives, video content should be hosted on both branded and external destinations.

Tactics 40

Tactics B2B Marketing Content Marketing Planning 40

markempa

MAY 19, 2005

A recent article in the Harvard Business Review, “The One Number You Need to Grow” by Frederick F. Reichheld asks, “Would you recommend our products or services to a business peer?” B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « The Revenue Roundtable launched!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Single Grain

MAY 4, 2021

Dive Deeper: The Impact of Social Media on Business in 2021. But 689 million users and 2 billion downloads later, businesses are taking notice, although some are still jittery about going all in on the channel. Join in the fun with humorous content that still meets your business goals. 1) Cross-Promote Your Videos on TikTok.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Hubspot

MARCH 2, 2017

Bloomberg News publishes business stories and data on a variety of topics, including global technology and digital media news. Research organization Gallup conducts public opinion polls about business and technology, among a variety of other topics. The thing is, finding the research to cite is tough sometimes. 1) Nielsen.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

Hubspot

JUNE 17, 2014

According to a recent eMarketer report , content marketers are not only saying sayonara to the fight for budget -- they''re actually getting more budget to produce more and better results. Those were the more immediate priorities. But today, it seems like content marketers are finally being taken seriously. And unfortunately.

Budget Programs 28

Budget Programs Marketing Budget Marketing Budget Creation Spending 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . There better be. Why not use it? Facebook Insights. They have less.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40