illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 134

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 134

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The digital era has led to changes in the way brands market their products and services. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Source: G2.

Buyer Intent 354

Buyer Intent Intent Work Management Marketing Management 354

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. Here are six key findings from the report.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it….

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Televerde

MAY 13, 2024

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. But in crowded markets, how can you be sure your marketing content and outreach is visible?

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Valasys

APRIL 22, 2024

Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward. Businesses harvest email addresses from various sources to cultivate their prospect pool.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Martech

MAY 10, 2024

Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Funnel Advertising Lead Ranking 106

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. ’s Competition and Markets Authority. ’s Competition and Markets Authority. There’s some really good ideas in there to protect privacy and continue with advertising, but they need to be tested properly.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Privacy 113

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Salesforce Marketing Cloud

MAY 20, 2024

The team can connect with fans in new and innovative ways, from targeted email and digital marketing and great customer service, to get them ready for game day — all powered by Salesforce Einstein 1. Salesforce isn’t just part of the Fever’s jerseys — it makes up the fabric of the team’s fan experience.

Marketing AI 97

Marketing AI Digital Marketing Funnels Merchandising Funnel Advertising 97

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Outspend on Temu.

Television marketing 129

Television marketing Planning Paid Search Agency Peer-to-peer 129

B2BMarketing.net

MAY 20, 2024

In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Paul Collier, Fractional CMO, Funnel Fuel, to talk about the recent news and how digital programmatic advertising space will be impacted. We invite you to participate in our survey around seizing opportunities in a cookieless world.

Funnel Advertising 52

Funnel Advertising Digital Marketing Funnels Marketing Analytics Tools Amazon 52

Martech

OCTOBER 4, 2023

First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. They chose an unusual channel for this: programmatic advertising. Dig deeper: Bid shading costing advertisers $6.6

Marketing AI 123

Marketing AI Advertising Agencies Funnel Advertising Intent Signal 123

Martech

NOVEMBER 1, 2021

Even though search is seen as discovery at the upper part of the funnel, marketers know it’s all connected. Optimal digital experiences. And now it’s been accelerated in such a way that there is a significantly greater focus on the need to drive optimal digital experiences for our customers.”. The impact of code.

Paid Search Agency 132

Paid Search Agency Allocation Business Digital Marketing Funnels 132

ClickZ

FEBRUARY 7, 2022

Connecting with local markets is easier with localized messaging, imagery, and more. As a marketer, it’s really easy to get stuck in an echo chamber of “big brand marketing.” One of the best things about local businesses is the personal relationships that form between the customers and the owners and staff. .

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 130

Top of Funnel B2B Marketing Content Marketing B2B 130

Contently

APRIL 26, 2018

I recently sat in on a panel at the International Journalism Festival in Perugia, Italy, listening to journalists talk about their marketing stacks. Normally, I spend my time at content marketing conferences listening to marketers talk about adopting journalism principles. The Facebook effect. But it hasn’t been great.”

Paid Search Agency 167

Paid Search Agency Companies Media Funnel Advertising 167

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. However, there is a relationship between the two.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. Get MarTech! In your inbox.

Paid Search Agency 123

Paid Search Agency Lead Ranking Advertising Agencies Ads 123

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

FunnelEnvy

APRIL 3, 2023

Paid advertising campaigns on one of today’s many prominent digital media channels can be a valuable part of any funnel. One of the key advantages of paid ads (also called PPC) is that they offer quicker access to a larger audience than organic strategies like SEO and referral marketing. Browsing time.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

Valasys

JANUARY 8, 2024

The marketing industry is continually evolving in today’s fast-paced digital environment to stay up with customer tastes and technological breakthroughs. Incorporating Artificial Intelligence into advertising campaigns has been one of the most innovative breakthroughs in recent years.

Marketing AI 40

Marketing AI Allocation Paid Search Agency Funnel Advertising 40

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 127

Paid Search Agency Marketing Attribution Top of Funnel Companies 127

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Dig deeper: CTV added to Kroger’s retail media business Higher-quality inventory.

Planning 113

Planning Spending Marketing Plans Advertising Agencies 113

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

Marketing Budget 111

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 111

B2B Digital Marketer

DECEMBER 7, 2023

The role of CPCL in marketing. As the lifeblood of any B2B marketing strategy, leads represent potential revenue ; but not all leads are created equal. From sophisticated lead nurturing tactics to refining your sales funnel, we will explore how top marketers and sales teams bridge the gap between quantity and quality.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.”

Lead Ranking 128

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 128