Kevin Indig

JANUARY 3, 2023

Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. Just 5 days after the launch of the public beta, Chat GPT crossed the one million user mark. 2nd order SEO effects from generative AI 1/ Since content will be so much easier to create, prompt engineering becomes a new frontier.

Lead Ranking 52

Lead Ranking Order Effectiveness Generation 52

Huptech Web

APRIL 1, 2024

The buyer journey experience doesn’t end when the customer clicks Order Now. Orders arrive on time. When users become advocates for your brand, achieving your business objectives becomes natural. In this article, we’ll cover What is the Order Confirmation Page? What is an Order Confirmation Page?

Order 52

Order Optimization Loyalty Lead Scoring 52

Martech

OCTOBER 16, 2023

Transactional email These mark a transaction – an exchange of value – such as an order confirmation or a payment receipt. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. The design also must scale up for large orders. They can be financial or contractual.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Email Marketing Automation 133

Hubspot

AUGUST 28, 2019

If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly.

Order 96

Order Template Examples Effectiveness 96

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. 81% of small businesses depend on email marketing as their main customer acquisition channel.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Sana Commerce

JUNE 27, 2023

This is not just about the health of your web store, but it concerns the success of your overall business strategy. There’s one metric that you should be paying more attention to: Cost Per Order or CPO. What is CPO and why is it so important to your B2B business? How can you calculate cost per order?

CPO 52

CPO Order Cost B2B 52

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. Let’s say a new lead signed up for a discount code.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Martech

MARCH 1, 2024

Instead, B2B retention requires a laser focus on the core business, meeting customer expectations consistently, penetrating existing accounts further and monitoring any changes closely as signals for proactive outreach. The growth of SaaS businesses, where retention and renewals are the key to breakeven, not to mention profit.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. According to Harvard Business Review, boosting customer retention by just 5% can actually increase your revenue by 25% to 95%. This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

SalesIntel

MARCH 3, 2023

With expansion metrics, businesses can up-sell products to existing customers, such as upgrading their plans. Additionally, it’s also possible to cross-sell products and services to current clients. This allows marketers to see whether their marketing campaigns and content have reached their targeted accounts or audience.

Account Based Marketing 52

Account Based Marketing Effectiveness Cross-Selling ABM 52

Vision Edge Marketing

JANUARY 28, 2020

It’s hard to be taken seriously by members of the leadership team if you can’t demonstrate a solid understanding of the business. However, if you’re looking to rise up through the ranks, business acumen is an essential skill that is pivotal to your credibility and influence, and thankfully, it’s a skill you can improve.

Business 166

Business CMO Thought Leadership Work Management 166

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. The impact of process mapping on operational excellence and business performance is supported by robust data and research. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Zoominfo

JULY 13, 2023

An accessible, accurate, and actionable data foundation makes all the difference, and integrated tools are what make a data platform truly effective. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement. From there, you can develop tactics based on those insights.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Sana Commerce

MARCH 28, 2022

An effective web store doesn’t just work for your organization or bottom line, it also ensures a seamless experience for your customers. Staying informed on the ever-evolving needs of the modern B2B buyer is vital for future-proofing your business. Benefit 1: Tap into more business opportunities. Download for free.

Marketing Websites 98

Marketing Websites B2B Business Cross-Selling 98

Marketing Insider Group

JULY 22, 2020

Account-Based Marketing (ABM) offers an exhaustive list of benefits for most businesses. The only way to actually ensure that your business’s efforts in relation to ABM are successful is to closely monitor the most important metrics that signal progress. 30% boost in revenue. 66% increased the number of leads generated.

Account Based Marketing 257

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 257

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI? Webinars are a great way to inform, engage, and sell your brand to your audience. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

Webinar Metrics 347

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 347

Sprout Social

NOVEMBER 3, 2022

Social media can optimize every aspect of your business. Social media holds the answers to some of your most pressing business questions. Social media holds the answers to some of your most pressing business questions. People turn to social media to express their opinions, and that information is invaluable for your business.

Social Marketing 112

Social Marketing Work Management Business Marketing Management 112

Optinmonster

MARCH 22, 2023

Upselling is a simple method to increase your average order value and boost your bottom line. In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” What is an example of cross-selling?

Examples 121

Examples Tips Cross-Selling Bundling 121

Martech

JANUARY 11, 2024

Transactional data This includes crucial sales and revenue metrics, such as average order value (AOV), clearly showing your business’s financial performance. Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies.

Purchase 84

Purchase Marketing AI Optimization Customer Satisfaction 84

SmartBug Media

JUNE 29, 2020

This may also be a signal that marketing is targeting the wrong people altogether or that the messaging used to attract new business isn’t aligned well with the actual product/service. Churn is inevitable and one of several marketing metrics that every SaaS company should be tracking in order to measure the success of marketing initiatives.

Churn Rate 100

Churn Rate Effectiveness Cross-Selling Pricing 100

Optinmonster

APRIL 8, 2024

Images High-quality product images are a must for any eCommerce business. They even ordered each wallet option on a scale from the slimmest to the most fully-featured: 9. Price Regardless of what you decide to charge for your products , there are a few pricing techniques you can use to help them sell better.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

BenchmarkONE

DECEMBER 28, 2022

Businesses in every industry include upselling in their marketing strategy. Upselling is a powerful and effective marketing technique through which you target a customer who is already prepared to buy from you and then offer a more advanced product, service, feature, or upgrade. Some businesses use bundling as a cross-selling strategy.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. At these intersections, we must think of more detailed KPIs tailored to specific business needs. New revenue. Customer lifetime value (LTV).

Top of Funnel 126

Top of Funnel Planning Product Ad Frequency 126

Sana Commerce

FEBRUARY 6, 2024

In the digital age, our love letters take the form of emails, and businesses are no strangers to expressing their affection for customers through this medium. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns. Email marketing is far from dead.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Vision Edge Marketing

SEPTEMBER 13, 2022

Being strategic means carefully seeking and selecting only those opportunities that support your business outcomes and vision. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. Vertical markets are a category of business.

Verticals 224

Verticals Work Management Marketing Management Marketing & Strategy 224

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. To craft an effective modern sales playbook , data and analytics must reign supreme. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Zoominfo

MAY 25, 2021

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. Co-mingling resulted in misunderstood business priorities, different views on what end users needed, and even opposing languages. It’s nearly impossible to believe that will be true. A Lack of Training.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

ClickZ

AUGUST 21, 2019

According to Seismic’s newly-released report, entitled The State of Enterprise Sales Enablement, 2019, providing a personalized customer experience is both the biggest challenge – and the biggest opportunity – for effective sales enablement. Currently, just one in five organizations effectively personalize their content at scale.

Organization 105

Organization Personalization Effectiveness Forrester 105

Biznology

JULY 8, 2020

But now B2B sales teams are finding that they need get up to speed with digital selling in a hurry. The pandemic makes digital selling absolutely essential to hitting a goal,” says Glenn Eckard, head of client success and experience at Journey Sales (a long-time client of ours). The problem is the pipeline.

Cross-Selling 151

Cross-Selling Bandwidth Work Management Digital Transformation 151

Sana Commerce

FEBRUARY 19, 2023

In the US alone, online furniture sales are estimated to cross $208.2 For organizations in the furniture e-commerce industry, a mistaken or damaged order can be a costly error. Today, almost all B2B buyers prefer to do online business with manufacturers and distributors, citing convenience and efficiency as the primary reasons.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Heinz Marketing

MAY 20, 2022

In fact, letting the client know that we uncovered this goldmine can serve as the impetus for them to expand their business with us! And while it doesn’t take a genius to understand that happy customers = more business, it is essential to explore the functions within a revenue team that make this ‘equation’ true.

Cross-Selling 109

Cross-Selling Work Management Marketing Management Lead Ranking 109

Convince & Convert

SEPTEMBER 18, 2015

Every marketing plan is built around very specific objectives that a business intends to accomplish. A cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional. Email marketing is superb at building awareness about a product, service, brand, event, or business.

Email Marketing 167

Email Marketing Planning Cross-Selling Business 167

The Lead Agency

MAY 11, 2022

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. While customer loyalty programs are largely associated with B2C businesses, they are even more important for B2B. Tiered incentives.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Zoominfo

AUGUST 26, 2021

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. The Difference Between Business Development vs. Sales, in Detail.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

SalesIntel

AUGUST 17, 2022

That’s the core objective of a sales funnel- augmenting the art of selling with the power of sales technologies to create efficient sales pipelines. But keep in mind, while the traditional model of the sales funnel assumes that every customer goes through every step in order this is not necessarily true. What is a Sales Funnel?

Top of Funnel 40

Top of Funnel Ideal Customer Profiles Effectiveness Clickthrough 40

BenchmarkONE

SEPTEMBER 6, 2019

Upselling is a powerful and effective marketing technique through which you target a customer who is already prepared to buy from you and then offer an additional product, service, feature or upgrade. Businesses in every industry upsell. Businesses in every industry upsell. How to Make Upselling Work for Your Business.

Cross-Selling 58

Cross-Selling Business Amazon Order 58