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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program.

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How to Build a Professional Network that Drives Business Growth

Trade Press Services

The saying that “it’s not just what you know, but who you know” still rings true in business today. Despite digital transformations, global connectivity, and rapidly evolving technologies, a successful business always comes down to its people. Professional networks go beyond liking and sharing posts on social media.

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Strategies to Increase Customer Engagement for Online Businesses

Webbiquity

Contributed post. Here’s what customer engagement means specifically in the context of online businesses, why it’s important, how to measure it, and six ways to improve it. Valuable customer engagement brings more profit and growth for a business. Why is customer engagement significant for online businesses?

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Founders: Market Yourself, Not Just Your Business

Webbiquity

Contributed post. Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. Here are 11 effective ways to use personal branding to boost your business. Dress to impress. Your personal appearance is an important part of your visual brand.

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Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

Guest post by Eddie Segal. Obtaining small business funding with traditional lenders is generally not a walk in the park. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business. Non-Traditional Ways to Finance Your Small Business.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

Guest post by Lilach Bullock. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing? PostPlanner.

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The Geeks Won Part Two: New Perspectives on Data Science

Marketing Insider Group

It was near the end of a long and successful run working for SAP Digital Business Services Marketing, focused upon the art and science of marketing analytics with a bit of thought leadership mixed in. Fast forward three years. Our most recent Dresner Advisory Services Luncheon Learning monthly webinar was focused upon data science.