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How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Scoop.it

Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. But how many have a plan B specifically for content? This is where a content contingency plan comes in handy. What is a business crisis, and why are they bad news?

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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Growth is going to be challenging according to the recent Business Roundtable survey. Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. So, Is your current plan delivering the expected results – profitable growth? And does having one make a difference?

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The dark side of virtual try-on tools: Safeguarding biometric data

Martech

And what can businesses do to protect consumers’ biometric data from being stolen? Be proactive : Establish clear protocols and a contingency plan to swiftly address biometric and data privacy breaches. Email: Business email address Sign up now Processing. Read and understand privacy policies before sharing.

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How to optimize your marketing budget: Do more with less

Sprout Social

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Get to know how they are responding to marketing efforts.

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Beware of Changing Strategy Just When Your Sails Have Caught the Wind

Vision Edge Marketing

Harvard Business School professor, Michael Porter, is the author of 20 books and numerous articles on strategy. With strategy in hand, a plan is developed and implemented. Let’s play out the example a little further. And employ scenario analysis to prepare for contingencies and anticipate potential adjustments.

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Two Future-Proofing Components to Protect Your Growth

Vision Edge Marketing

Ever wish you had a crystal ball to see the future and plan accordingly? For example, cybersecurity is a major potential failure-point. Leaders can become very busy with the day-to-day details of running a business. Now, let’s explore the second, plans. . Plan Long Ahead. Keep an eye on your competition.

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Business Pulse Check Survey: Challenges, Wins & Best Practices From The Past Week

Heinz Marketing

Earlier this week with our research partner OnTarget , we launched a new weekly Business Pulse Check survey to better understand how businesses across industries are wrestling with real-time conditions. Any best practices to share with other business leaders? Biggest Win in Past Two Weeks (some examples).