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Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica.

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11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. Redirect marketing money.

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7 Content Marketing Trends for 2022 & How to Prepare

Brandpoint

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. How to Prepare Think of contingency plans and safety details first.

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High Growth Study 2022: Technology and Software Firms Uncover the Secrets to Growth

Hinge Marketing

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” For example, high growth technology and software firms use web conferencing tools 86.7%

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The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

Directive Agency

The goal is to drive closed business with minimal interaction with the consumer or business you’re targeting. Examples of Demand & Lead Generation in Consumer Terms, Without the Semantics. While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. An example of using AI at in-person events is facial recognition software for check-in. Accessibility. Accessibility.

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Marketer of The Month Podcast- EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI

Outgrow

Why diversification is important for businesses 6. Business in the age of AI-disrupting industries About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co Samuel also hosts Coffee with Closers, a show where he interviews successful entrepreneurs and business leaders. Samuel Thimothy: Neither.