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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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Concerns Salespeople Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot

Some of its most powerful capabilities are visible in business. Below, we cover the main challenges AI can solve for sales professionals and how to integrate these new tools into your business. Working on sales collateral like pricing, proposals, and outreach messages. What do they dedicate the rest of their time to?

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Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan

Pam Didner

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. When prospective new team members pitch, you see how well they understand your needs and your business. It’s a request for free inspiration and labor. and candidates will always remember.

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SEO Project Management: A Guide To Organizational Nirvana

Conductor

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Why SEO project management matters. Topic ideation. Organic traffic from search.

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The best pharma event management companies in 2023

SpotMe Blog

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. An example of using AI at in-person events is facial recognition software for check-in. Accessibility. Accessibility.