KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. Complete Keyword Research.

SME 120

SME B2B Marketing Planning Content Marketing 120

Content Standard

OCTOBER 17, 2018

Introducing a subject matter expert program can add value to your content by offering thought leadership, authority, and authenticity. Building an SME Program. Building out this type of program can be a challenge as you are asking for these experts’ time, and many of them are often busy with other business-driven commitments.

SME 79

SME Marketing & Strategy Marketing Strategy Work Management 79

The Marketing Blender

JULY 13, 2022

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams. What Is a Marketing Growth Hack?

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Content Standard

MAY 5, 2021

In Skyword’s 2021 Content Creation survey, 81% of brand marketers agree or strongly agree that they’re happy with the quality of work they receive from freelancers. How can marketers overcome these obstacles and collaborate more effectively with freelance writers? Key Takeaways.

SME 111

SME Case Studies Paid Search Agency Intent 111

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. Storytelling is the holy grail for content marketers. They separate writers from mere marketers.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Biznology

AUGUST 30, 2017

Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. Time spent: Less than an hour (maybe slightly longer if you decide to write new content). Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Are you the SME? Time spent: 1.5-2

SME 174

SME Webinar Metrics Curation Copywriting 174

Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world). Who doesn’t want that – now! Yes, old ideas in a new context.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. But what is content curation? And how important can it be as a small business marketing tactic?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Hubspot

MAY 10, 2017

That's a pretty broad definition and maybe not the easiest concept to visualize -- so let's take a look at some real-world examples. We created the below example to explain the general idea behind interactive video and demonstrate a few possible use cases: 4 Interactive Video Examples from Brands. 1) Warner Bros | Focus.

Video Marketing 101

Video Marketing Examples Creativity SME 101

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? That’s what many businesses are asking. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of creating content and the accomplishment of sharing that content overshadow the third part right in the middle… the content review process.

Process 110

Process Marketing Budget Creation SME Content 110

KoMarketing Associates

SEPTEMBER 24, 2015

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Case in point: content interviews. Don’t be alarmed – we’ve all been there!

SME 120

SME Content Marketing Proposals Work Management 120

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Give data-driven examples! The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Content Standard

OCTOBER 8, 2020

Su bscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. As you pitch internal SMEs on contributing content, remind them of how promoting their thought leadership will advance their careers. Price and trust.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Convince & Convert

JULY 21, 2011

He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). In just one year – from a standing start – SME became a multi-million dollar business. Business partners?

SME 147

SME Google Content Social Media 147

Animalz blog

OCTOBER 11, 2022

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup’s budget? Breaking Into a Busy Space on a Budget Gareth Davies, Parabol’s content lead, never questioned the potential value of content marketing as an acquisition channel. The result?

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

Onalytica B2B

DECEMBER 7, 2017

To fully reap and assess the benefits of influencer marketing next year, it is extremely valuable to do some analysis on how your brand and your competitors have performed in the last year. Identify internal SMEs (Subject Matter Experts) for your core topics and connect them with relevant topical influencers.

Planning 198

Planning Work Management SME Budget Programs 198

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. Sometimes, content ideation can be the most challenging part of the process.

SEO 85

SEO Top of Funnel SERP Content 85

ClearVoice

NOVEMBER 20, 2018

Let’s break those down using my bio as an example. There’s no “substance abuse” category in those industry categories , for example, so I add that info here. The best way to demonstrate this point is to show you some examples of real live bios people submitted to ClearVoice. State your areas of expertise.

Work Management 78

Work Management SME Sales Qualified Leads High Quality Lead 78

Content Standard

MARCH 14, 2019

And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ? You already have a strong content marketing strategy in place, a content hub, and a dominant social presence. But a live video strategy won’t be right for every brand. Start a Series.

Tactics 108

Tactics Branding Brand Identity Planning 108

Marketing Insider Group

NOVEMBER 30, 2020

Content marketing is a journey, and it’s not easy. Too many of the marketing professionals we know are miserable. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenge s we help them overcome. What Does the Data Say About Content Marketing Challenges?

Allocation 271

Allocation Ad Frequency Content Marketing Top of Funnel 271

ClearVoice

JULY 13, 2022

If done correctly, marketing to millennials — and more specifically, marketing well — can boost your business in ways you haven’t imagined. Take Bombas socks , for example, which has captivated marketers with their “buy one, donate one” charity model. Best marketing channels to reach millennials.

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

Content Standard

MAY 19, 2021

It’s only a matter of time before your marketing department will have to navigate talent acquisition to work with specialized services and skills. As your brand marketing strategy evolves, you may discover you need help from outside marketing experts. Account for SEO and other optimizations that support content success.

Work Management 140

Work Management Marketing Management SME Content Marketing 140

ClearVoice

AUGUST 14, 2023

It doesn’t matter if you’re the average user, a small business, a nonprofit, or a big-name corporation. This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 52

Martech

MARCH 18, 2024

Let’s assume you have a handful of solid, SME-approved content that everyone is quite proud of. How do you scale this operation without overstaying your welcome with SMEs who have full-time jobs? Let’s take pillar pages, for example. ” Dig deeper: 5 ways to harness AI in B2B content creation 2. Generative AI.

Marketing AI 112

Marketing AI Allocation Marketing & Strategy SME 112

Contently

OCTOBER 26, 2018

It’s a novel way to connect with the C-suite and get them interested in content marketing. Ghostwriting is so useful that I believe it should be a part of every brand’s content strategy next year. Executives will care more about content. Proving the ROI of content marketing is about the bottom line, sure.

Marketing & Strategy 127

Marketing & Strategy Thought Leadership Marketing Proposals Content 127

Ambal's Amusings

NOVEMBER 5, 2009

We have invited White Paper Experts to answer this query: "Give one example of your most favorite white paper and why you like it" Read on to get their insights. Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

APRIL 2, 2020

Bringing on extra help makes sense at this point in your business growth. As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Content4Demand

FEBRUARY 11, 2020

We’ve identified six can’t-miss sessions that we think are ideal for content marketers, beginning of course with our very own case study session with Assurant. How Assurant Used Content as the Key to ABM Success Tammy Graves and Catherine Boyd, Assurant Kelly Zahoudanis, Content4Demand Monday, 3:10 p.m. It goes by so quickly!

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

Integrated B2B

MARCH 4, 2020

The term white paper is commonly used in the context of ‘government white paper’ or, for example, an independent report on an issue prepared by a neutral parties. But, as online publication platform provider Foleon describes so well, white papers for sales and marketing are something quite different.

Paper 52

Paper Top of Funnel Marketing & Strategy Marketing Strategy 52

Tiecas

JANUARY 17, 2024

Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Rev

OCTOBER 4, 2023

The short answer is creating and distributing high-quality content that resonates with your target audience. You should tailor your content to appeal to this target audience and make them excited about your product or service. It evolves as markets, technology and customer needs change. But that’s easier said than done!

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Metadata

JULY 21, 2021

At the kickoff, talk through a campaign brief that includes the following: The why : Marketing leaders struggle to align diverse teams around a shared goal—and it’s even harder when you have a remote or hybrid team. One way to get everyone fired up and moving in sync is tying their work to the business strategy. Go the extra mile.

Campaigns 52

Campaigns SME Template Act-On 52

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Mostly from me, with some terrific assistance from talented guest authors.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Hubspot

FEBRUARY 15, 2017

With over 30,000 members in more than 70 chapters, it’s become a community of and resource for marketers -- one that celebrates the work we do. 3) B2B Marketing Awards. The B2B Marketing Awards make for perhaps the most prominent celebration of marketing to businesses, by businesses. 2) AVA Digital Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Single Grain

JUNE 19, 2019

The Internet has become the great leveler when it comes to marketing. No matter how large or small your business is, there are a wide variety of ways that you can get a big impact from a well-planned and well-executed digital marketing strategy. Establishing trust in your business. Improving your search engine rankings.

SMB 111

SMB Marketing & Strategy Marketing Strategy Enterprise Management 111