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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

They’re busy — and content isn’t on their list of KPIs. Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it.

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How to Invite Subject Matter Experts into Your Brand Content Marketing Program

Content Standard

Turning to SME knowledge demonstrates to your audience that you know exactly what you’re talking about — and that your advice can b e trusted. Like all partnerships, an SME relationship is built on clear communication and effective collaboration. Only provide passive SMEs with the context and materials they need.

SME 141
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The Ultimate Sales Playbooks: How to Create Your Own with Examples for Success

Salesforce Marketing Cloud

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

However, this doesn’t mean that all high-quality content is from well-tenured subject matter experts (SME). For example, moms who write about childcare have real-world experience without a degree in early childhood development. Get started today and generate more traffic and leads for your business. Other Factors in E-A-T.

SEO 327
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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

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Create Expert Content with Subject Matter Experts for High-Quality Marketing

ClearVoice

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year.

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