B2B Marketing Traction

MAY 5, 2015

Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. If you missed it and want to know more, read my previous post, Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know. Responsive design also applies to your marketing emails.

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

NOVEMBER 8, 2013

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. But then Google went into social media with Google+. So Google doesn’t recognize Tweets. It is more interested in pushing Google+. It did an IPO. And it all became about how to get more revenue.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

MARCH 7, 2014

The old static models of full-time marketing employees may not be serving your company anymore. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. It’s no surprise that Google is tops – at least two thirds of all searches online are done through Google. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 8, 2013

Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. Why ZMOT is Not That New for Technology Companies. What is ZMOT? This is the Zero Moment of Truth.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. Your business must show up consistently across online platforms, including your website and social media. Show your company timeline on your website. Companies are not operated by ghosts!

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

JANUARY 23, 2013

It’s similar to the old Google Page Rank and is logarithmic, so bear that in mind, too. Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Need help setting up and tracking social media for your business?

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

MARCH 27, 2012

Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Create credibility for your business. Please comment below.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. There are some great deals in web hosting, now that that industry has consolidated into a few big companies that rely on volume.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

SEPTEMBER 25, 2009

Google Plus This Page. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. 1-818-347-4248. Sign up for our Email Newsletter.

Consulting 100

Consulting Paid Search Agency Newsletter Internet Marketing 100

B2B Marketing Traction

NOVEMBER 18, 2009

Companies with the following situations hire New Incite as their CMO for Hire: Startups that need a Chief Marketing Officer (CMO) but don’t have the budget to hire a full-time professional. Growing companies that need focused attention on marketing but are not ready to commit to a full-time CMO. Companies that need an interim CMO.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

MARCH 27, 2009

We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. Find out why more businesses are turning to outsource marketing to reduce costs and get better results. Google Plus This Page. Marketing Plans.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

SEPTEMBER 9, 2009

Google Plus This Page. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. 1-818-347-4248. Sign up for our Email Newsletter.

Newsletter 100

Newsletter Internet Marketing Consulting Contact Marketing 100

B2B Marketing Traction

MAY 8, 2009

Google Plus This Page. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. 1-818-347-4248. Sign up for our Email Newsletter.

Newsletter 100

Newsletter Internet Marketing Consulting Contact Marketing 100

B2B Marketing Traction

MARCH 8, 2009

Google Plus This Page. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. 1-818-347-4248. Sign up for our Email Newsletter.

Web 2.0 100

Web 2.0 Newsletter Internet Marketing Consulting 100

B2B Marketing Traction

JUNE 16, 2015

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). B2B marketing needs to be transparent, and the human side of a company’s story needs to come out.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

AUGUST 26, 2013

Many business owners want to include every detail about their company or product in one press release. This is understandable – the company and/or product is their “baby,” and it’s great, so who wouldn’t want to know everything about it? Google loves press releases.)

Press 100

Press Distribution Opinions Tactics 100

B2B Marketing Traction

APRIL 9, 2013

I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. Side note - I tried to find the originator through a Google search so I could provide proper attribution, so readers, please advise if I am off base here.]

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

MAY 29, 2015

When I’m wondering if my Friday Morning Marketing Soapbox topic is out there, I often Google the topic. The use of the title “expert” is particularly true in the social media space (when I Googled “social media expert” I got over 47 million results). Am I being too harsh? I don’t think I am.

B2B Marketing 100

B2B Marketing Ethics B2B Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. The cost of marketing has come down, providing more of an opportunity for small businesses to prevail over larger ones and reducing barriers for start-ups.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100