Video ad spend expected to rise 16%, surpassing linear TV this year
Martech
APRIL 25, 2024
However, the number of cable subscribers remained sizable enough for digital video to remain in a supporting role for ad budgets. Cable subscriptions have continued an annual decrease of around 6% in recent years. IAB partnered with Guideline, which drew on ad billing data and market estimates for the report. Cutting the cord.
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