Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . Some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. It’s completely under-appreciated as a PR tool. This is where to do it. It’s fantastic.

PR 151

PR Google Press Public Relations 151

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Only B2B

APRIL 24, 2024

It’s akin to setting up a magnet – where compelling content pulls in ideal customers towards your business. Marketing Automation streamlines the process: Marketing automation tools can be leveraged to personalize the buyer’s journey and seamlessly integrate demand generation and inbound marketing efforts.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

Link Building 211

Link Building PR Lead Scoring Lead Ranking 211

BenchmarkONE

JULY 29, 2020

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. At the core, marketing supports selling a particular product or service, whereas PR is used to create a positive image for the overall brand. . PR-Related Tasks. PR is all about who you know.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. There is a massive amount of social media data available today, and businesses are eager to tap into it. But if you aren’t factoring in meaningful social media data, you will miss crucial insights. Take Airbnb.

Social Media 77

Social Media Media Customer Satisfaction Lead Scoring 77

Walker Sands

APRIL 17, 2023

Although artificial intelligence is a familiar topic in the tech news cycle, OpenAI and other generative AI tools have captured national attention in a way we haven’t seen before, and every major tech player is angling for a way in. Interested in learning more PR best practices?

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Use social media management tools to track audience growth across channels. Sprout’s social listening tools help you visualize the share of voice data.

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

Bluetext

FEBRUARY 21, 2024

With new channels and platforms constantly emerging in today’s evolving digital landscape, it’s easy to get lost in the buzz of the latest ‘shiny new toy.’ PR: Share of Voice – are we seeing an increase in share of voice in the marketplace from an increase in branded press releases and announcements? What Is Digital Orchestration?

Digital Marketing Funnels 41

Digital Marketing Funnels Lead Scoring Lead Ranking CTR 41

Hubspot

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. That’s no different when it comes to PR.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Biznology

DECEMBER 5, 2017

Once you initiate a Backlink Audit project for your domain, the SEMRush spiders and bots buzz around the internet, checking out each and every incoming link that connects to your site. The moment I connected my Gmail account and my Google Analytics account to my SEMRush account, the sky cleared, the sun shined, and the rain bowed.

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

ClearVoice

FEBRUARY 17, 2021

When might a business want to create a microsite? A business generally considers creating a microsite when they’re launching a new product, service or brand that they consider big enough and special enough to merit a space of their own on the web. A microsite is a branded web page or small set of pages that is a standalone (i.e.,

Microsite 98

Microsite Landing Pages Case Studies Buzz 98

ClearVoice

APRIL 23, 2021

In these cases, off-page optimization takes advantage of a different suite of online tools or content to create backlinks or points of sale and otherwise maximize your search engine optimization (SEO) efforts. Add some marketing and PR. How Neutrogena used off-page optimization to create buzz.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 100

Social Media Media Business Paid Search Agency 100

Convert

SEPTEMBER 21, 2020

Let’s look at seven emerging digital marketing tactics that can help you increase your conversions and grow your business. Do influencer marketing and PR. PR is the quintessential form of marketing. The thing to be mindful of with social media automation is that you can’t let a tool do everything for you.

Tactics 98

Tactics Marketing Automation Services Planning Paid Search Agency 98

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Building buzz around your brand does more than just boost your reputation. Use a social media management tool to track how your audience varies by platform. The top 0.5%

Buy 140

Buy Brand Identity Branding eCommerce 140

Webbiquity

MAY 21, 2015

Ann Smarty knows SEO inside and out, and is the guru-ess of online tools. She also hosts the highly popular weekly Viral Content Buzz Twitter chat. J-P De Clerck is a “digital business and marketing strategist” whose expertise stands in the crossroads of content, search, and social media.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Sprout Social

JANUARY 12, 2022

At a glance, these might seem like little more than pleasantries for your business. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. This is where a tool like Sprout Social can help in a big way. Shout-outs. Positive comments.

Word of Mouth 132

Word of Mouth Paid Content Conversion Work Management 132

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Here are six key differences between business blogs and websites. Here are six key differences between business blogs and websites.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 5) PR blitz in conversations not publications – The US is becoming a newspaper-less society. So there you have it.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Benefits of Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Webbiquity

AUGUST 5, 2010

100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners. Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. On LinkedIn, you want to be all about business. Running low on inspiration?

Business Blogging 100

Business Blogging Tips PageRank Business 100

SmarkLabs

JUNE 13, 2022

First, we’ll cover the four marketing fundamentals essential for every business to define. An ideal client profile (ICP) describes characteristics of a business that make it an optimal fit for your products and services. Then we discuss the ongoing strategies successful companies use to scale long-term growth. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Content Marketing Institute

OCTOBER 30, 2018

If you can think of a strong topic cluster that underpins the foundations of your business, and you’ve already got content around that topic elsewhere on your site, you’re already on the right path. Think of a strong topic cluster that underpins the foundations of your business, says @EliseDopson. Click To Tweet. And, guess what?

Lead Ranking 106

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 106

Biznology

FEBRUARY 15, 2019

If the scale becomes completely unwieldy there are agencies and tools that can help you with this. I recommend though, that at least once, someone with significant knowledge of the business do this manually. Depending on your brand, this could be anywhere from a 30-minute project to a weeks-long endeavor. This Is Just Step One.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. If you’re not sure how to create those in a way that connects to your business plan, contact us. Have your company or business backgrounder ready and we mean out-the-door prepared. We can help.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

NOVEMBER 19, 2020

Your business is getting by just fine – but still, the questions remain: Could you be selling more? In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. Featured Tool: HubSpot Buyer Persona Templates. Featured Tool: HubSpot Market Research Kit.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Zoominfo

OCTOBER 25, 2019

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Or is it a realistic method for companies to integrate environmental and social issues into their business models? If you’re new to CSR, the concept may seem incredibly idealistic, and daunting to introduce into your business model.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. ” — Frederic Kerrest , COO and co-founder And Gusto : “Gusto’s first 10 customers came from friends we knew who were just starting their businesses in California. Designers are the ultimate arbiters of what makes a good design tool. People get really attached to their tools.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

OCTOBER 25, 2010

Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). PR=3 (a bit edgy).

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Post on Google Buzz. Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

DivvyHQ

MAY 29, 2019

Efficiency is a critical concern in every aspect of your business. Though many enterprise-level businesses may have the resources required to run numerous content programs across different departments and brands, this does not mean that they should. The larger the company, the more waste there tends to be. Eliminate Siloing.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

Webbiquity

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Despite the dangers and potential pitfalls of social media , businesses will continue to expand and refine their social networking efforts. 6 Reasons Social Media Sucks. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

Only B2B

APRIL 19, 2018

According to Anne Fleshman , it starts with showing your prospects they have a problem that needs fixing, then it presents your business as the fixer. Demand generation is all about driving the awareness of your brand and business. One of the biggest mistakes that businesses make is to assume demand exists for their products/services.

Demand Generation Agencies 87

Demand Generation Agencies FAQ Demand Generation Lead Ranking 87