Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals
Tony Zambito
OCTOBER 4, 2015
The first thing marketers will need to recognize is goals are different than what we tend to think in the world of business. Particularly within the context of B2B marketing. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. Usually, loaded with “business-speak” and acronyms.
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