Tony Zambito

JUNE 5, 2016

The rise of the digital economy has amplified the need for businesses to address the way in which their potential buyers and customers view both their actual and perceived experiences. An inclination, in my opinion, more pronounced in B2B than B2C is for businesses to gravitate towards addressing such an issue in an MBA like manner.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Tony Zambito

OCTOBER 26, 2015

An important aspect essential to this transformation is how people and businesses interact. Ethnographic research uses techniques, which allows businesses to have conversations with and observe people in their cultural, as well as, natural environments. And, to see how other businesses are adopting new digital technologies.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

DECEMBER 8, 2015

As in last year, I wish to incorporate the use of a survey to offer a comprehensive view of the state of buyer personas. I am looking for marketing and sales leaders in business organizations who have thought about or implemented buyer persona development. This is where I need your help.

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. It is time for businesses to move beyond buyer profiling.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

NOVEMBER 8, 2015

Creating distinctive and engaging experiences, as part of how people and businesses go about making purchases, is getting more attention today than ever. In order to learn how to create distinctive buying experiences, businesses are embracing new means and approaches.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

Tony Zambito

DECEMBER 13, 2015

Including the accepted notion recently found in a study by the Forbes Knowledge Group, which found 67% or greater of business executives relied primarily on intuition and subjective elements when making decisions. How buyers “frame” their goals and problems, according to research dating back to the 1950’s, will influence their decisions.

Buyer Personas 100

Buyer Personas Lead Ranking B2B Sales Research 100

Tony Zambito

NOVEMBER 1, 2015

Make certain buyer research and buyer personas are goal -directed: Personas were founded on the principle of understanding the goals and the goal-directed behaviors of users and buyers. This is truer in B2B sales-driven cultures than in any other business-type cultures.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Tony Zambito

JANUARY 24, 2016

Most survey results in the past two to three years related to content marketing effectiveness has shown that only approximately a third of business marketers considered their content marketing efforts to be effective to very effective. This is just a hunch but it may be close to being on the mark.

Planning 100

Planning Buyer Personas Paid Search Agency Marketing & Strategy 100

Tony Zambito

SEPTEMBER 27, 2015

The journey concept first popped up during the initial Total Quality Movement in the ‘80’s and made popular by Deming. When the concept of customer experience burst onto the business world in the late ‘90’s, a natural extension became customer journey mapping.

Allocation 100

Allocation Buyer Personas CMO Press 100

Tony Zambito

JULY 17, 2016

Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Transformation by Yu Luck. People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals.

Intent 100

Intent Buyer Personas CMO Work Management 100

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. by Juan Pablo Bravo. Sometimes more is truly less.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

FEBRUARY 5, 2017

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. To me, that is what content marketing can become for some organizations. A grand illusion bought into and often promoted as an unquestioned element of marketing. Illustration by Hea Poh Lin.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Lead 50

Tony Zambito

OCTOBER 9, 2015

Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. In the Forrester report, specific to Sales Enablement surveying over 300 business and IT decision-makers, it ironically proves to be a telltale state of the union about content marketing.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100