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B2B Lead Generation Strategies: Ways To Drive Leads And Grow Your Business

Only B2B

The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. Evaluation: The lead is aware of the precise service/product required. Tailoring your strategy to your industry, product, and buyer is the greatest method to increase sales.

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Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product. Today, customers are less focused on product features and more on how the technology will lead them to improved outcomes. A popular culture example is the mobile gaming phenomenon known as Pokémon Go.

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eCommerce Explained: The Basics of B2B

Navigate the Channel

So, for the seats in the back, eCommerce is buying and selling (almost any kind of) goods or services online using digital technology, such as computers, laptops and mobile phones, to establish a larger market presence. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there.

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9 Discount Code Ideas Backed By Real-World Examples to Inspire You

Optinmonster

Discount coupons have transitioned from the ancient days of newspaper advertising to today’s cut-throat world of online marketing. Whether you run a 1-person direct-to-consumer (D2C) brand or own a $100-million-dollar business-to-business (B2B) company, you can use discount coupons to your advantage.

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Digital Meets Physical, Chinese New Year Campaigns & Digital Advertising Trends: Martech Essentials in Jan. 2020

Martech Advisor

MediaRadar B2B Digital Advertising Report. MediaRadar published its analysis of 2019’s top digital advertising trends. B2B digital advertising grew 1% over the previous year, but mobile advertising grew at 5.6%. Mobile commerce grew substantially in 2019. Martech Funding and Acquisitions in Jan 2019.

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What is: account based marketing?

Choozle

Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Today, effective B2B marketers are employing ABM strategies across multiple channels, including digital advertising, to identify, target, and convert customers within their market.

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5 ways marketers can instil AR into their business plan of action

ClickZ

Business cards, brochures, and other advertising materials of a business can have a virtual component thanks to AR. In this case, potential customers can use their smartphones to scan printed materials, thereby giving them access to the best features of your product. Allow customers to try products first.

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