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eCommerce Explained: The Basics of B2B

Navigate the Channel

So, for the seats in the back, eCommerce is buying and selling (almost any kind of) goods or services online using digital technology, such as computers, laptops and mobile phones, to establish a larger market presence. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there.

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eCommerce Explained: The Basics of B2B

Navigate the Channel

So, for the seats in the back, eCommerce is buying and selling (almost any kind of) goods or services online using digital technology, such as computers, laptops and mobile phones, to establish a larger market presence. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Technology usage “intensity” score, by product (HG Data). Company SWOT analysis (OneSource). List of company competitors (OneSource).

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). T-Mobile Curates Web Content , June 29, 2010. Business Blogging. June 7, 2010.