KoMarketing Associates

JUNE 29, 2016

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. Google+ and YouTube are interesting.

Advertising Channels 168

Advertising Channels Social Networks Enterprise Management Youtube 168

ClearVoice

DECEMBER 29, 2021

According to new data from Cloudflare , the social media platform ranks above Facebook and Google in popularity. Promoting to a business-to-business audience requires a unique marketing approach with intentional messaging. YouTube updates: YouTube discovers millions of incorrect copyright claims.

Social Media 52

Social Media Media Copyright Ideal Customer Profiles 52

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

accelerate agency

AUGUST 15, 2021

This isn’t surprising considering that 49% of users state they use Google to discover or find a new item or product. . You can use this to drive your business-to-business (B2B) marketing strategy. . By utilizing the power of SEO, you will drive leads and grow your business. We’ll look at: . What is a B2B SEO company?

Paid Search Agency 98

Paid Search Agency SEO Companies Branding 98

BenchmarkONE

SEPTEMBER 5, 2019

Google Ads. Google Ads (formerly Google Adwords) is an extremely powerful service. There are 160 billion+ monthly Google searches , giving Google Ads incredible reach. Google Ads is incredibly robust, but with that benefit also comes some complications. LinkedIn is for professionals.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

The Marketing Blender

MAY 17, 2022

Fortunately, there are proven ways to help you properly engage in business-to-business content marketing. Here are five steps to help you create great content and build an effective business-to-business content marketing strategy template. . Examples include Yoast , Buzzsumo , Google Analytics , and many more.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

SocialPilot

JANUARY 14, 2024

Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. There are over 10k business-to-business software product pages on LinkedIn. LinkedIn’s cost per lead is 28% less than Google Ads. Images, on average, result in a 98% higher comment rate than without on LinkedIn.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. These ads are shown as pre-roll ads before YouTube videos.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. He is the owner of Only-B2B, a business to business lead generation company based in San Francisco with operational offices in India. Today it is one of the most successful channels in Spanish about web monetizatión with Google AdSense.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Oktopost

APRIL 18, 2022

A business-to-business podcast is a show produced by a B2B company with the primary outcome to build relationships with their ideal customers. Apple Podcasts | Spotify | Google Podcasts. Apple Podcasts | Spotify | YouTube. Apple Podcasts | Spotify | Google Podcasts. Apple Podcasts | Google Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Circle Studio

MARCH 8, 2018

While it was once customary for business-to-business firms to write about themselves in a very formal, third person style, today third person copy can come across as stodgy or off-putting to users. YouTube branded video embeds. But while embedded videos are a great idea, avoid using YouTube branded video embeds if possible.

Advertising Agencies 83

Advertising Agencies Marketing Websites Ideal Customer Profiles Press 83

Webbiquity

JULY 23, 2013

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Social media.

Link Building 100

Link Building Advertising Agencies Ad Building SEO 100

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Moz

APRIL 2, 2020

And all of that spending, right, that consumer spending affects business-to-business spending as well. It leads to cost cutting by businesses because they know there's not as much demand. Not to take a big whack to, "Oh, let's just look at all of our Google and Facebook ad spending and cut it out entirely." cost-cutting

Paid Search Agency 82

Paid Search Agency Planning Advertising Agencies Terms and Conditions 82

Sprout Social

JANUARY 16, 2020

This humorous and unconventional video ad eventually racked up tens of millions of views on YouTube and quickly made the rounds on the likes of Facebook and Twitter at the time: In a matter of months, subscriptions and overall interest in DSC spiked as highlighted by Google Trends. What do most viral marketing campaigns have in common?

Viral Marketing 105

Viral Marketing Work Management Planning Paid Search Agency 105

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Business-to-business (B2B) advertising refers to any advertising activities created to target a business audience. Google Display ads. What is B2B advertising? Facebook ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Optinmonster

FEBRUARY 5, 2020

Far from just getting data from Google Analytics and Google Search Console (though they have those, too), you can compile reports for all your KPIs with WooCommerce, WPForms, Yoast, PrettyLinks, Google Optimize, AMP, and more. Google Analytics Reports . As mentioned, you can use Google Analytics for free!

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. The 2019 lineup includes speakers from Google, Siemens, DemandGen, 3M, Oracle, et al. Brand Marketers Insider Summit. Date: July 15-17, 2018.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The following marketing strategies have been found effective in enabling you to find the customers you need as well stimulate business growth. .

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

LeadsRX

MARCH 9, 2022

Apple TV, Google Chromecast, Roku). Any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include HBO Max, Hulu, Netflix, and YouTube. Business-to-Business (B2B). Describing a business that markets – or sells – to other businesses.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Increased engagement boosts the video’s results in YouTube’s algorithm, making it reach more people.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Convince & Convert

APRIL 13, 2011

But when it comes to selling specialized products and services to business customers, the value of B2B social media marketing can be murky to even the most seasoned business-to-business decision makers. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer.

Social Media 130

Social Media Lead Scoring Lead Ranking Work Management 130

EMagine B2B Blog

AUGUST 4, 2014

There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. Google+: Google+ is incredibly important not only as a social network, but for SEO reasons.

Social Media 40

Social Media Traffic Tactics Media 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. 71% of B2B buyers begin their research with a Google search. Here are three good ways to find highly relevant keywords for your business.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

SEPTEMBER 14, 2020

On average, Google receives more than 77,000 searches per second. About 90% of website pages acquire zero organic traffic from Google. Roughly 12% of search queries have a highlighted Snippet box in their Google search results. Approximately 49% of consumers say they use Google to discover new products. Sparktoro).

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. He is the Founder & President of Tiecas, Inc. –

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Hmmm…not very satisfying.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Optinmonster

FEBRUARY 26, 2020

Display ads show up on Google’s partner sites and typically show both images and text. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Google Shopping Ads. TrueView Ads on YouTube. Google Ads has automated rules for just about anything you can think of: Scheduling ads.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

SendX

MARCH 18, 2021

B2B means business-to-business, while b2c means business-to-customer. So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. You can embed your Canva designs and also centralize your data from Google Analytics.

Marketing Management 358

Marketing Management Budget Programs Email Marketing B2B Marketing 358

Hubspot

MAY 26, 2011

Google +1 Button vs. Facebook "Likes". Search verticals business-to-business companies should focus on. Facebook and Twitter both sell data to Google and Bing, and that data is then included in search algorithms. Google +1 Button. Google +1 Button. "I I actually think Google desperately needs this.

Social Media 28

Social Media Advertising Agencies Blogger Media 28