Hubspot

MAY 26, 2011

HubSpot's latest research takes a look at real data from 4,000 businesses -- all HubSpot customers -- and reveals how they successfully generate traffic and leads. One of the factors included in the study is Facebook reach. Businesses with over 1,000 Facebook fans generated 12 times more leads.

Lead Generation 28

Lead Generation Facebook Generation Correlation 28

KEO Marketing

MARCH 6, 2015

LinkedIn has just unveiled a new suite of products aimed at business-to-business (B2B) marketers, and it looks like this could mean big things for marketers, especially those looking to maximize their online marketing budgets. This is similar to the approach currently used by Facebook, and also by Google via the Google Display Network.

Lead Gen 48

Lead Gen Display Linkedin Marketing Budget 48

Optinmonster

DECEMBER 21, 2023

Because what you do in the months leading up to the launch will determine whether it’s a big bang or a dud. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers. With lead generation, you can run an email marketing campaign to market your product.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Facebook Reviews. Facebook reviews are becoming a more mainstream way to evaluate businesses.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

seo.co

FEBRUARY 21, 2022

B2B marketing, which stands for business-to-business marketing, is one of two major types of marketing. The other being B2C marketing, or business-to-consumer marketing.). The focus is to generate leads and build up a list of qualified buyers who could eventually become customers. The focus is on brand building.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Sprout Social

OCTOBER 1, 2020

” For example, Facebook’s ad platform allows you to get super granular in terms of who your ads get served to. Want to only present ads to college-educated millennial women in Chicago who are interested in beauty influencers and follow Ulta’s Facebook page? Lead generation (or driving website traffic).

Social Media 145

Social Media Advertisements Advertising Campaigns 145

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working. Blog Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We are bored with generating leads and we wanted to find a more productive way to do so. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Sprout Social

SEPTEMBER 20, 2018

The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. This type of content is less likely to get knocked by Facebook’s marketing-sensitive algorithm, too. Facebook and Instagram’s respective ad platforms get ultra-granular in terms of targeting.

Social Media 98

Social Media Organization Webinar Metrics Paid Social Agency 98

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. Facebook and Instagram are more personal and consumer focused.

Advertising Channels 168

Advertising Channels Social Networks Enterprise Management Youtube 168

SocialPilot

JANUARY 14, 2024

Listing 5 or more skills on your LinkedIn profile can lead to up to 17x more views. LinkedIn Business Statistics LinkedIn is a powerful platform for businesses of all sizes. From lead acquisition to traffic generation, it ticks all the marks to become the right platform to promote your business.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Facebook for B2B Marketing? Then, use Facebook to bring out the human side of your company.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

ClearVoice

MARCH 9, 2023

The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. Go beyond Facebook or Twitter posts. The B2B content marketing strategy checklist Unlike the B2C scenario, your business-to-business strategy is less about transactions and more about relationships.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Adobe Experience Cloud Blog

JULY 3, 2017

Relevancy Score (Facebook Ads): A score from 1 to 10 that measures how relevant an ad is to its target audience. It’s unclear which of these clicks are really turning into leads. Whether you’re using AdWords or Facebook Ads, conversion tracking (or Facebook Pixels for the latter) is imperative. Conversion-Driven Metrics.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

BenchmarkONE

SEPTEMBER 5, 2019

Facebook Ads. Facebook is the third most used website in the United States. Facebook Ads integrate into Instagram as well, so your ads can do double-time on Facebook. Facebook is a great platform if your brand is highly visual, or if you sell a B2C product. So, who can use Facebook for ads? per conversion.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

The Marketing Blender

APRIL 5, 2022

B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. Digital marketing for B2B is different from consumer digital marketing (B2C) because it focuses on reaching other businesses rather than individual consumers. Our Services. See Our Work. Who We Are.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Conversica

JULY 16, 2018

A very public recent example of this is Facebook’s Cambridge Analytica data scandal. This event shed light on two areas that the general public, including Facebook users, previously had little insight on: third-party apps using personal data, and how this data could be used by artificial intelligence (AI) tools. AI and Marketing.

Marketing Automation Services 56

Marketing Automation Services Enterprise Management Tools Marketing Management 56

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting?

Paid Content 110

Paid Content Facebook Campaigns Conversion 110

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Directive Agency

OCTOBER 25, 2018

– Directive, the leading B2B & enterprise search marketing agency, recently announced the opening of their first international office in London to accommodate growth and respond to the areas high demand for business-to-business focused search marketing agencies. October 25. 2018 – IRVINE, Calif.

Enterprise Management 75

Enterprise Management Lead Ranking Advertising Agencies Work Management 75

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . Facebook: /TellyAwards . Twitter: @TellyAwards .

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Biznology

JUNE 30, 2015

Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. All I need to do is upload the tweets and the Facebook posts and tell SocialOomph at what frequency I want the posts to trickle out and on which profiles and platforms I want them to post.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

SendX

JANUARY 28, 2019

It adds up to a faster and efficient email marketing execution A cleaner more engaged list will lead to: Better and more accurate reporting Ability to run conclusive email marketing experiments Both of these are critical if you have list size > 100k. The terminologies can vary from business to business, but the core idea remains the same.

Open Rate 160

Open Rate Work Management Marketing Management Deliverability 160

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue.

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue.

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Biznology

SEPTEMBER 24, 2012

In this year’s Social Media Marketing Industry Report , 58% of marketers said they were using it to generate leads. Small businesses were even more likely, at 65%, to focus on lead generation in social media. The Facebook ad sales group uses direct mail to sell advertising to small and medium businesses.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Crimson Marketing

JULY 11, 2013

A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook.

Google 100

Google Marketing Mix Social Networks Social Media 100

Vidyard

JUNE 8, 2020

To achieve this, Vidyard partnered with leading video content agency, Media One Creative , to develop a lighthearted concept incorporating recognizable characters from How the Grinch Stole Christmas, Elf, Christmas Vacation, and Die Hard (yes, to put the argument to rest, it is a holiday movie).

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Optinmonster

NOVEMBER 20, 2023

Are you looking for tried and tested discount code ideas to grow your business? In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Coupon marketing hasn’t just survived the changing landscape of business over the last century.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Marketing Insider Group

JANUARY 27, 2020

Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336