Chris Koch

MARCH 4, 2011

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Half your ad dollars wasted? Try all of them.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Webbiquity

APRIL 18, 2024

B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. Complex integrations: As businesses grow, integrating marketing automation with other systems can become complex. Automation helps you offer personalized content at scale.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Top Rank Marketing

NOVEMBER 10, 2023

percent during October, according to newly-published U.S. MediaPost Is AI in Search Changing B2B Content Strategies? Rival IQ Google Ads Editor version 2.5 The Drum Ad, PR Jobs Increased 2.3% In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

BuzzSumo

MARCH 7, 2018

However, if you are not an avid follower of the Vietnam football team and want to understand more about search engine optimisation, then our new B2B content filter is for you. When using BuzzSumo, this challenge is made more complicated because consumer content tends to gain far more shares and likes than business to business content.

Marketing AI 111

Marketing AI B2B Business Best Practices 111

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

KEO Marketing

JANUARY 20, 2016

The B2B Marketing Success Formula, which the new white paper discusses in great depth, consists of the following activities and tactics: Insight Selling Strategy: Offering buyers a compelling new perspective on the business problems they face. Educational Content Marketing: Creating content that helps clients or customers research solutions.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017. 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. I am not sure it is a paradox. A Main Culprit.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Marketing Insider Group

AUGUST 18, 2015

The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. In this episode we discuss the goal of content marketing, content platforms, and the most important analytics. That’s content marketing.

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

ViewPoint

OCTOBER 30, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing?

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. This requires you to develop a content marketing strategy for your new business. But why stop there?

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Contributed post.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

B2B Memes

DECEMBER 6, 2011

And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. As early as 1996, not long after the birth of the World Wide Web, he founded a business-to-business internet news service. They panic when someone complains.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

SocialPilot

JANUARY 14, 2024

Brands and businesses are making the most of the Linkedin content formats to strengthen their voice. 91% of executives rate LinkedIn as their first choice for professionally relevant content. LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. 3 million users post on LinkedIn every week.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Content Marketing Institute

OCTOBER 7, 2017

09:57): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Content love from our sponsor: Ahrefs ( 11:40 ).

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

Webbiquity

MAY 7, 2020

Sending handwritten letters instead breaks the robotic monotony and makes business communication more personable. Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed. Image credit: Álvaro Serrano on Unsplash.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

KEO Marketing

FEBRUARY 17, 2016

Phoenix, AZ ( February 17, 2016 ) – KEO Marketing, a full-service business-to-business (B2B) marketing agency, just launched its Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy. Create mobile-optimized content for various channels. Connect specific tactics to those goals. About KEO Marketing.

Mobile Marketing 48

Mobile Marketing Advertising Agencies B2B Marketing Paid Search Agency 48

Marketing Craftmanship

DECEMBER 11, 2014

In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. Quite an achievement.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B Thought Leadership 100

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

In a time when people are content grazers (scanning, snacking, and quickly moving on), you need to find ways to make your content and campaigns stick. Stop thinking business-to-business or business-to-consumers and realize that your buyers are people just like you. Make Content Interactive.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

KEO Marketing

OCTOBER 19, 2016

Kristel Cuenta, writing in SearchEngineWatch.com, says that any piece of content that gets a good response from the target audience should be repurposed into other forms of content in order to leverage the popularity and keep the target audience engaged. This is a very good way to approach content creation.

B2B Sales 48

B2B Sales B2B Content Inbound Marketing 48

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. Content marketing dominates.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

KEO Marketing

MAY 18, 2016

Leading B2B Marketing Agency, KEO Marketing, Releases Guide for Standing Out in the World of Content Marketing. May 18, 2016 – Leading business to business (B2B) marketing agency, KEO Marketing , realizes that many businesses are looking for ways to improve the results from their content marketing in order to boost their overall results.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Content Marketing Sales Qualified Leads 48

KEO Marketing

JUNE 4, 2015

LinkedIn continues to add more new features designed to support its mission of becoming a critical resource for content marketers, especially those in the business-to-business sector. The latest offering in its rapid succession of expanded tools for marketers is an analytics suite for publishing on LinkedIn.

Linkedin 48

Linkedin Analytics Content Marketing Planning 48

Exo B2B

MAY 16, 2018

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn’t just look authentic but, actually is? Publish content on a regular basis.

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Outgrow

MAY 23, 2022

The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. The goal of your content is to establish trust with your audience. Creator Economy and Content Entrepreneurship. Saksham Sharda: Hi everyone.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

DivvyHQ

APRIL 26, 2017

But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ. “Before Divvy came along, the content team and the marketing team in general were very siloed.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Marketing Insider Group

JUNE 5, 2015

In fact, for many business-to-business brands, marketing originally emerged from the sales team’s need for more leads in the field. When I started my own content-marketing journey, I remember, I was always hearing, “How much more stuff will this help us sell?”. Related: A Guide For Creating Consistently Great Content.

Paid Search Agency 100

Paid Search Agency Companies Custom Publishing B2B Sales 100

Zoominfo

MAY 22, 2020

However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange. Have the marketing team create content that reflects the company’s policies about data privacy.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

ATAK Interactive

MAY 29, 2018

The world of business to business marketing is constantly expanding and best practices are changing rapidly. For B2B marketing, your audience knows the products and services, so your messaging and content should be well informed and straightforward. When was the last time you updated your company’s B2B marketing strategy?

B2B Marketing 79

B2B Marketing Marketing & Strategy Marketing Strategy B2B 79

Online Marketing Institute

JUNE 3, 2009

write compelling website content Advice on writing content which will best optimise your website for search engine traffic and be compelling for visitors. View WebTV content About B2BM Privacy & Legal Advertisers Contact Terms & Conditions Site Map RSS ©Silver Bullet Publishing.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. White papers make terrific lead magnets —content you provide to visitors in exchange for their contact info.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Only B2B

MARCH 10, 2022

Publish And Promote More Case Studies. Publish Original Research To Generate Sales From Smart Buyers. Before making a purchase, B2B buyers are exposed to an average of 13 pieces of content. Information on a vendor’s website, in-depth reports, and third-party reviews are all examples of content. It’s a must.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

FEBRUARY 20, 2020

Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. This is important because not every page you publish online is guaranteed to get a search engine's attention. How much do you know about website indexation?

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95