Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. However – only 28% of content sharing happens through the big social networks.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Your problem might not be the content you're posting, but how you're executing and promoting that content. Takeaway: Are your blog posts pinnable? Source: HubSpot ).

eCommerce 90

eCommerce Peer-to-peer Statistics Thought Leadership 90

Crimson Marketing

MAY 1, 2015

Your social presence plays a significant role in building brand trust and brand advocates with your buyers. . Brand research: “Over 70% of B2B buyers use social media as a research tool. Peer discussions: More than half of B2B customers use social media networks to engage their peers in conversation.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Twitter Twitter can offer limitless value in promoting your event.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MAY 4, 2010

But even absent that advantage, traffic to a new blog can be ramped up quickly using the following 12 techniques. Build links to your blog from every possible source. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Share this on Technorati.

RSS 100

RSS Digg Tagging Blogger 100

PureB2B

AUGUST 28, 2018

While your marketing automation software or data analytics tools will likely provide behavioral data that can enlighten you about your lead’s readiness to buy, these individual behavioral triggers are not indicative of their real intention or motivation. Are they vying for a promotion or trying to impress their boss? Business Blog.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right?

Social Media 28

Social Media Paid Search Agency Generation Companies 28

Hubspot

FEBRUARY 23, 2016

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. More often than not, the difference between a 50-page website and a 500-page website is a blog, making blogging an absolutely essential practice for traffic-building and search engine optimization.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Webbiquity

MAY 10, 2011

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. What should they promote? Promote white papers / eBooks / reports for lead generation. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Promote: Once you have built out your new website content and optimized for the targeted keyword phrases, you need to promote it.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

PureB2B

AUGUST 28, 2018

While your marketing automation software or data analytics tools will likely provide behavioral data that can enlighten you about your lead’s readiness to buy, these individual behavioral triggers are not indicative of their real intention or motivation. Are they vying for a promotion or trying to impress their boss? Business Blog.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

NOVEMBER 18, 2011

This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. Now, without followers, your company updates will be useless.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

AUGUST 28, 2012

When creating a hashtag, choose something short and memorable (check out this helpful guide to creating awesome hashtags ), and be sure to promote it during the planning process and during the event itself so people know what to use while they're tweeting. Tip #2: Promote regular updates about your event. Others may prefer LinkedIn.

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

JANUARY 25, 2012

But because there are so many different channels at an inbound marketer's disposal, what often happens is a marketing strategy that doesn't call for any integration or cross-channel promotion. Email and Social Media. For many marketers, email is one of the most powerful tools in their inbound marketing toolbox.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Online Marketing Institute

NOVEMBER 7, 2010

Filed under: Articles About Biz Blogging , B2B Blogs , Business Blogging b2b marketing Business Blogging content curation content marketing : Permalink 1 comment for Content Curation in B2B Marketing » Some interesting and thought-provoking comments from the thought leaders. Consider Netconcepts.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

DECEMBER 7, 2011

While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. LinkedIn Answers allows members to ask and answer business-related questions. Then use those topics as fodder for your business blog.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. Auto-Publish Blog Content: Start populating your Page's wall with content!

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Webbiquity

FEBRUARY 17, 2014

Which content promotion tools are most useful? Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones? 25 Easy Ways to Promote Your Blog by Kim Garst. How I promote my new blog posts by The Social Media Hat.

Promotion 100

Promotion RSS Banner Ads Buzz 100

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. What better time to promote your hit ebook, Everything You Need to Know About Healthy Unicorn Diets ? 3) Refresh Designs Regularly.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. Promote your Twitter presence on your website/blog. Connect your blog to Twitter.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

MAY 24, 2012

By creating more offers and blog articles , you create more opportunities to rank in search engines. Well, marketers might only be blasting out promotional emails in which the content stays the same. This data supports the argument for investment of marketing time and resources in blogging and social media. Why, you ask?

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

JANUARY 2, 2013

Now, depending on what software you're using to measure all of these things, they may be bucketed slightly differently, but these definitions are pretty common across most tools you'll encounter. Depending on the software or tool you're using to track the sources of traffic to your site, what's included under this might vary.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Convince & Convert

MARCH 23, 2010

As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Webbiquity

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. This blog, Webbiquity, is dedicated to B2B marketing.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Convince & Convert

MARCH 4, 2010

That’s what a lot of multi-author corporate blogs feel like, so is it any wonder that there aren’t many subscribers? Blogging success is a slow march, not a mad dash. If you create consistently good content, and promote it vigorously, your blog should eventually succeed. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Online Marketing Institute

MARCH 24, 2011

Solve Your Readers’ Problems Too many companies focus the company blog on promoting a product line and trying to make more sales rather than focusing on solving readers’ problems. Interview the Big Dogs Interviews are a great source of content and allow you to tap into others networks. From Mashable [.]

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Hubspot

APRIL 27, 2012

A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. Let's say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

JANUARY 30, 2012

Your blogger should take an active interest in growing blog readership through social media. Even if you have a social media manager dedicated to your growth on social networks , your blogger must understand the importance of social media and actively work to promote blog content on their own networks.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Biznology

MARCH 6, 2019

The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. In turn, it will make your business grow.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

MAY 9, 2019

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. Power your business with remarkable content. Business Blogging by HubSpot Academy. Business blogging is more than just writing and publishing content in the hopes you'll attract customers.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Convince & Convert

FEBRUARY 4, 2016

million, representing almost 30 percent of American social networkers, predicts eMarketer. A study conducted by Shopify reveals that Pinterest users are 10 percent more likely to make a purchase than users referred from other social media sites. adults use Pinterest as a visual discovery tool. alone will reach 59.3

Conversion 97

Conversion Emarketing Social Networks User-Generated Content 97