Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Social Media Marketing Supports Blogging by Driving Traffic to the Blog. Our blog has about 4,000 RSS and email subscribers. This is a very successful company.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

ClickZ

JUNE 15, 2023

After all, when you’re selling specific products and services, there is only so much you have to say, right? On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. But that is limiting in many ways.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. LinkedIn is a great channel to utilize.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Hubspot

NOVEMBER 18, 2011

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. Stop guessing now.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

B2B Marketing Traction

OCTOBER 16, 2012

LinkedIn, Facebook, or Twitter? 100 followers of your LinkedIn Company Page? 5 or more comments per blog post? Do they research products and services they want to buy on social media? How realistic is it that the business can spend the time and money to implement social media correctly? What will it cost?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. Using too many social networks. billion active users.

Social Media 100

Social Media Social Marketing Media Business 100

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. You're ultimately blogging to make money, right? the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Webbiquity

APRIL 10, 2018

LinkedIn Pulse ). But given that customers now complete nearly 60% of their purchasing decision before they talk to anybody in sales, B2B marketers today have a huge opportunity to create value by helping move the buyer through the funnel and enable sales pros to focus on what they do best, making them more productive (and reducing COGS).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. Have the icons display alongside your blog posts. Then be sure to use LinkedIn etc. View this document on Slideshare and click download at the top of the document to get a copy of this checklist for your business. Blog Checklist. Sub-heading.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

PureB2B

AUGUST 28, 2018

Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Make sure you understand their product or service offerings, and how much they’re selling on a daily, monthly, or yearly basis.

Research 95

Research Sales Qualified Leads Marketing Automation Services Work Management 95

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? e-Strategy Trends ). Earnest Agency ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Writing on the Web

NOVEMBER 22, 2010

Share this on LinkedIn. Smart Time-Saving Tips on Blogging… Blog Checklist: 10 Items BEFORE You Publish… Is the Social Web Changing How We Write? Build a Product Funnel on Your Blog through Content Marketing. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Post on Google Buzz.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Maybe they’ve even been writing shorter posts for LinkedIn already.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

PureB2B

AUGUST 28, 2018

Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Make sure you understand their product or service offerings, and how much they’re selling on a daily, monthly, or yearly basis.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Webbiquity

JUNE 21, 2010

Your website is about your product or service, and the benefits it provides to buyers. Your blog is about something related but much larger: your expertise. If your offering is unique, your blog provides a platform for demonstrating your industry understanding and insights that led to your approach. Share this on LinkedIn.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. 19% of startups use blogs for marketing. (

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

SEPTEMBER 20, 2010

It’s always been my practice never to write anything overtly negative on my blog, on the simply philosophy that it never pays to make enemies. If I test a product or service and don’t see value in it, I don’t write about it. Share this on LinkedIn. Share this on Facebook. Share this on FriendFeed. Tweet This!

Digg 100

Digg Blogger Buzz Opinions 100

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. And use video. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JUNE 23, 2010

Here are six key differences between business blogs and websites. Blog: frequently updated content. company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. On a blog, they can also be contributors. Blog: educational.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

PureB2B

NOVEMBER 13, 2017

Once you start building a reputation on search engines, more prospects will be able to find you when they’re looking for products and services related to your offering. Social media is one of the fastest growing marketing channels for B2B businesses. 3 Social Media. 5 Word of Mouth / Referral Marketing.

Lead Generation 85

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 85

Writing on the Web

JUNE 23, 2010

Want to learn more about this great $37 product that makes landing pages easy to format and publish? Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. We will explain why her product is a great idea, but that is only part of the call. Blog this on Blogger. Share this on Bebo.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. Brandon James, BrandON Consultancy, recommended using sub-folders on your website.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

Writing on the Web

JUNE 16, 2010

My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. I use it as a traditional website for my business, with product pages, etc. Share this on LinkedIn. I see a trend here. I didn’t grow up in the computer age.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1. Get a World View: Before you can sell a product or service, you need to sell a world view. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

SEPTEMBER 3, 2010

You must show them how they will feel, when they use your services or products. How is this product/service/concept going to reach out and touch your client? Share this on LinkedIn. Clients can’t want what they can’t imagine or picture on an emotional level. Use imagery and associations, metaphors and stories.

Digg 100

Digg Trigger Marketing Content Buzz 100

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

PureB2B

NOVEMBER 13, 2017

Once you start building a reputation on search engines, more prospects will be able to find you when they’re looking for products and services related to your offering. Social media is one of the fastest growing marketing channels for B2B businesses. 3 Social Media. 5 Word of Mouth / Referral Marketing.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

Writing on the Web

MARCH 27, 2013

As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. Whatever you’re selling, it’s got to be worth the price.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Create a content series that promotes the customer’s business and their use of your product.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Writing on the Web

JULY 27, 2010

Formatting: Not enough links to sources, no references to other posts on the topic, not even links to your own website and to your products and services (you are in business, ya remember?). Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. shortened blog permalink.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Albacross

MARCH 19, 2019

Advantages of Marketing Your Product on the Internet. With the knowledge of how to get traffic to a website and market effectively online, you can be within reach of people who are actually searching for your products or business model. Wordpress is one of the best platforms for your business blog.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blogs help deliver information from the company to the consumer. Or from consumer to consumer to relay needed information on products and services.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100