Hubspot

FEBRUARY 6, 2019

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was -- and still is -- to track how business blogging evolves. For the past three years, Orbit's been focused on correlating blogging tactics with results.

Blogger 72

Blogger Correlation Business Comparison 72

Hubspot

DECEMBER 10, 2010

The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. Twitter also allows you to pick from three different Twitter sharing buttons that count your ReTweets straight from each blog post, thus encouraging people to keep sharing.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Industrial Marketing Today

SEPTEMBER 6, 2011

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Hubspot

JULY 23, 2010

Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. Focus on the "who" of your blog. View this document on Slideshare and click download at the top of the document to get a copy of this checklist for your business. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

SmartBug Media

NOVEMBER 16, 2022

As a B2B marketing manager, how do you deal with changing digital trends in marketing and deliver the type of growth your organization expects? The answer: inbound marketing. An Inbound Marketing Refresher. Invest in Your Blog. Give Old Content New Life.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Single Grain

DECEMBER 29, 2020

Blogs can offer exceptional insight because the best SaaS bloggers have their own successful businesses and want to help others achieve that same milestone. They know exactly what’s happening right now in the SaaS space and are outstanding at analyzing trends to find actionable data. His posts on the blog are outstanding.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

AUGUST 11, 2013

Here''s what it will look like: As an inbound marketer, I am absolutely thrilled. This seems like a huge win for marketers who are truly trying to provide unique, valuable, and comprehensive content. Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ).

Google 28

Google Inbound Marketing Copyright Paid Search Agency 28

Hubspot

JULY 25, 2011

Boston is going to be a twitter the week of September 12-16 with FutureM , the Inbound Marketing Summit and the HubSpot User Group Summit (HUGS2011) all collaborating to make Boston the hub of everything marketing for five full days! It seems there's a relatively well accepted, simple formula for registration trends.

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Hubspot

JULY 4, 2011

Turns out they might have known a thing or two about inbound marketing. Marketing Takeaway: This one is straight from our new ebook, " 101 Awesome Marketing Quotes." Creating great content is one of the key tenants of inbound marketing. Marketing Takeaway: Adopt the GSD mentality we follow here at HubSpot.

Planning 28

Planning Dwell Inbound Marketing Hubspot 28

Hubspot

NOVEMBER 15, 2010

At the same time, the growing use of blogging by media organizations and marketers has raised the comfort level with blogs as a news source, as a means of interacting with companies, and as a forum for customer reviews and opinions. These trends have empowered people to use the blogosphere to reach the widest possible audience.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Hubspot

JULY 9, 2012

People understand the importance of blogging, but finding the time to do so on a consistent basis seems unimaginable. Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Pretty impressive, eh?

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

AUGUST 17, 2012

I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees ! In HubSpot land, each intern is asked to find a "marketing buddy" who will be that intern's mentor and go-to for "stupid questions" and social support. Create a buddy system.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. The new Facebook is here and brings with it features that call for some changes in Facebook marketing. Join HubSpot for our fourth Twitter Chat tomorrow, January 3, 3:30 PM ET.

Content 28

Content Tagging Hubspot Public Relations 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Just like all the other inbound marketing content you create, your event content needs to be remarkable. The season of events is upon us! Are you working on your next industry event yet?

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

JANUARY 2, 2013

For example, we might learn that someone came to HubSpot.com by searching the keyword phrase "inbound marketing." This is important to know because it helps businesses understand which keywords are driving the most traffic, leads, and customers so they can develop better-informed content and keyword strategies.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

MAY 9, 2019

Marketing Courses. Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Sales Courses.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. How to Be a Successful Agile Business Blogger.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Hubspot

AUGUST 18, 2011

The problem with using outbound marketing as a primary strategy today is that it is becoming less and less effective while remaining ever so expensive. Luckily for us, inbound marketing was born and has become the next best thing since sliced bread (If you’re a marketer or sales professional, I hope you’d agree!).

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Paid Search Agency 28

Hubspot

APRIL 3, 2013

The point is, the resurgence of content -- and the abject failure of most other forms of online marketing -- brought about renewed interest in blogging and the development of content as a form of advertising and marketing. The Blog Post as the New Ad Unit. Content is long-lasting. Content attracts qualified visitors.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Single Grain

FEBRUARY 17, 2022

They use a combination of the best digital marketing growth hacks and remain up-to-date on the latest SaaS marketing trends to maximize conversions. Single Grain prepares a customized SaaS marketing proposal for every client. Dive Deeper: How We Built a B2B SaaS Marketing Agency Unlike Anyone Else.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Hubspot

AUGUST 21, 2017

Check out how Sam Mallikarjunan , Executive Strategist at HubSpot, uses his background photo: 3) Add a ProFinder Badge to your profile. Here's how HubSpot's Company Page currently looks: 20) Create targeted LinkedIn Showcase Pages. 22) Check out LinkedIn's Content Marketing Score & Trending Content resources.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

MARCH 2, 2016

If you don’t know your target market and the key players within it intimately, you’re not going to have a good time! Successful inbound marketing and content creation campaigns require targeted search engine optimization strategies. Inbound marketing helps generate leads through the promotion of pieces of free premium content.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

AUGUST 8, 2014

” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Compelling copywriting is the key to effective marketing communications.

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

B2B Marketing Zone Posts

JULY 7, 2010

The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. marketers and business owners. Write the blog. Business Blogging – Do You Have What It Takes? Inbound Marketing (53). Here are my thoughts. Drip Too Fast.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

DECEMBER 30, 2011

Your website is the hub of your inbound marketing efforts. It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Look for a good upward trend over time, or in conjunction with specific marketing campaigns.

Optimization 28

Optimization Marketing Websites Landing Pages Conversion Rate 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

MAY 27, 2014

In some ways, they''re even more dangerous to the growth of your business than your regular competitors, because 1) they often go unnoticed since your sales organization isn''t competing with them for actual customers, and 2) they might have different business models that enable them to compete on content in a way you can''t.

Advertising Agencies 28

Advertising Agencies Lead Ranking SERP Paid Search Agency 28

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. A lot has been said about the benefits of business blogging. Let’s reiterate the major advantages that apply to the B2B market: Drive traffic to your website. How effective is blogging in the long run?

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

B2B Marketing Zone Posts

AUGUST 3, 2010

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller - Modern B2B Marketing , July 7, 2010 For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Landing pages are where a business captures leads. Daily Clicks.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

OCTOBER 21, 2014

Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

JUNE 23, 2011

What the Consumer Engagement Cycle is and how you can leverage it through inbound marketing. How Social Fresh leverages outside experts for content marketing. I'm in booking mode for new guests for Inbound Now! What inbound marketing or social media mastermind would you like to see me interview next?

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. And trust me, there will be failures.).

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28