Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Write blog posts regularly for that new blog.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. Marketing Automation Software. Social Media Marketing Software. Think about it.

Marketing Automation Services 85

Marketing Automation Services Marketing Automation Work Management Marketing Management 85

Hubspot

DECEMBER 29, 2011

You're an inbound marketing convert. This blog post (how meta is that?) will give you the facts, research, and know-how to explain the benefits of business blogging to a tentative boss and debunk many of the common myths inbound marketing professionals are frequently faced with during these difficult conversations.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. Below are the different types of marketing automation your brand needs to consider: 1.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. As a marketing (and SEO, specifically) expert, he helps companies like Amazon and NBC grow their revenue.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

SEPTEMBER 6, 2010

In your case, turning traffic into leads and ultimately sales is where it's at. In this week's top inbound marketing article, Chris Brogan shares some simple steps you can take to turn the traffic you're getting into coveted leads and sales. How to Convert Traffic to a Sale. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Free Download: Advanced Business Blogging.

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

SmartBug Media

NOVEMBER 16, 2022

Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate with their peers before ever speaking to a sales or marketing person. This shift has put increased pressure on B2B marketers to execute a strategy focused on demand generation and growing the lead pool. Invest in Your Blog.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

JANUARY 4, 2011

The fundamental principle behind inbound marketing success is that you need to create valuable content in order to generate leads. Asking your entire organization to get involved in the process of content creation eliminates the need for hiring an army of professional writers. Start a Shared Doc for Blog Ideas.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Hubspot

APRIL 3, 2012

This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. How the Sales Game Has Changed. The result?

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. He is the Founder & President of Tiecas, Inc. –

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

MARCH 19, 2012

When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. But that doesn't mean there's no place for PPC in an inbound marketing strategy. And what marketer isn't?

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

JANUARY 30, 2012

At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. Why don't marketers and business owners find time to blog even when they know how important it is to meeting their marketing goals? Understands Effective Blog Layout. Company Knowledge.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Social Media with Email Marketing – is it the Super Combo? Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Choose only your best blog content, and try to select a mix of blog posts that cover all angles of your subject.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

JANUARY 13, 2011

Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. Why is this important to your business? CRM stands for Customer Relationship Management.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

MAY 9, 2019

Marketing Courses. Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer?

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. About 57% of industries have gained a customer through their business blog.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Hubspot

JULY 9, 2012

People understand the importance of blogging, but finding the time to do so on a consistent basis seems unimaginable. Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Pretty impressive, eh? Build an Outline.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

FEBRUARY 7, 2013

But any savvy inbound marketer knows that forms are the way of the online conversion world. It's about creating lovable marketing after all, right? Advances in marketing technology to the rescue! So why not spread out your ideal questions over time and in a way that aligns with the lead's stage in the sales cycle?

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

Hubspot

AUGUST 17, 2012

I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees ! What does a good marketing internship program look like? Good intern managers see each semester as a lifecycle with a solid beginning, middle, and end. Create a buddy system.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

JUNE 28, 2010

Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. When it comes to proving the ROI of B2B social media, blogging can be the best place to start for many organizations. Think of it this way.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Online Marketing Institute

NOVEMBER 18, 2010

Granted, a blogs potential ROI (return on investment) will vary from business to business, but here are 5 good reasons to blog. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. Traffic is the lifeblood of internet marketing. How much more leads?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

MAY 3, 2012

3) Get New Blog Subscribers. Your business blog houses some of your best content, and it's all form-free! Leverage that content warehouse by inviting your prospects to subscribe to the blog with a simple RSS button like you see on the right. otherwise you won't generate any leads from your prospects' social shares!

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 1) Recommend Blog Posts About Similar Topics.

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). You just might make some additional ticket sales because of your social promotion. Just like all the other inbound marketing content you create, your event content needs to be remarkable.

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. But once companies master blogging, isn't there another way to expand content creation efforts on your website? Product Details.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28