Anything Goes Marketing

AUGUST 24, 2006

Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. If you have business blog (which you should), you can even send them a link and encourage them to subscribe. Makes sense eh?

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Anything Goes Marketing

SEPTEMBER 4, 2006

By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc.

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Anything Goes Marketing

SEPTEMBER 20, 2006

These are great questions to consider that will help you generate new customers that will understand the importance of the service that you are providing and that service is the new medium of blogging - an easy concept for bloggers to get but much harder for the rest of the business world that is still stuck setting their VCRs.

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Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. The business blog to end all business blogs. If you were smart and started a business blog you can use this to help bring down your e-marketing strategy.

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Anything Goes Marketing

SEPTEMBER 6, 2006

Give your readers, the people that come to your blog and comment on it, a pat on the back and blog about them. Compile some of your blog posts and create a downloadble white paper or e-book. This is really easy to do and is a great lead generation tool. Look beyond your blog.

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Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about. BUY NOW !".

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Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. B2B podcasting, business blogs.

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Anything Goes Marketing

FEBRUARY 12, 2007

The message is one that uses humour to make the visitor (which is target ting males in their 20's I assume) take heed of the older generation for their wisdom and experience. PPS - Do you have any other blogs that stick out that other companies have done that you really liked? Tags: business blog B2C.

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Anything Goes Marketing

JULY 25, 2006

For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. The same goes for business blogs. PS - That post was a bunch of BS (except for having a basic blog plan). Be creative and keep having fun! Don't you agree?

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Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

MAY 26, 2007

Some software packages out there may allow for this to be dynamically generated - I don't know enough about this (that's not the case for the Globe & Mail example above). Tags: web analytics email marketing business blog B2B enewsletter e-marketing Web 2.0. Good luck with this and I hope that it improves your results.

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Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

MAY 1, 2007

I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. The discussions around web 2.0.

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Anything Goes Marketing

JANUARY 16, 2007

If you keep your current customers happy and continue to remind them why your company is different from your competitors (besides the obvious stuff), you will not only build customer loyalty but generate increased demand as word travels fast, real fast in this crazy technical web 2.0. world that we live in.

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Anything Goes Marketing

OCTOBER 29, 2006

Someone signs up to receive your blog feed or email updates from you - what do you do? Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you.

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Anything Goes Marketing

OCTOBER 12, 2006

it was interesting that the study sees a "movement toward consumer-generated content" which it sees "will be an important component of microsites". This includes the use of blogs as well as other web 2.0 Web 2.0 - Microsites on Crack In terms of web 2.0, tools such as RSS, podcasts, video and more.

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