Hubspot

NOVEMBER 18, 2011

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Webbiquity

FEBRUARY 10, 2011

10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. 8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Worst case scenario? Add Subscription Services.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Worst case scenario? Add Subscription Services.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

OCTOBER 11, 2021

Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. They are the driving force behind a great content marketing strategy, and research has found that content marketing is more effective than any other tactic. Your company needs a blog, and we’ve created a step-by-step guide for making it succeed.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Identifying these posts can help you analyze the topics, types, and formats of blog posts that are your bread and butter for raw visits.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Industrial Marketing Today

JULY 29, 2010

In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 14, 2010

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. This kind of sales oriented marketing content is no longer effective.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

MAY 24, 2010

Now that you've started to settle into your Monday, we hope you'll enjoy some of our favorite articles you may have missed in your RSS Reader last week. Our top article offers some useful tips for staying motivated during those trying, early months of blogging. Marketing Takeaway: Success takes time, even with blogging.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Hubspot

JUNE 12, 2012

Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. 1) RSS Reader. 4) LinkedIn Polls. Many people aren't aware that LinkedIn actually has a free polling feature for groups. 5) Data-Rich Websites. 6) Click to Tweet. No problem!

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. I hope it helps. The Benefits of Business Blogs for Marketing. Sure it was.

Business 28

Business Work Management Lead Ranking Lead Scoring 28

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

JUNE 3, 2010

Develop content templates – sometimes it helps to develop a template for creating new content. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. After all, what good is your redesigned website if no one can find it?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

That starts with helping the customer ask the right questions Great sales people help their customers consider new opportunities to grow their businesses; they help them understand new opportunities to improve performance. I agree with you that sales must adopt social media in order to be more effective these days.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

He sent me back to find out why practitioners didnt know how to use the resources effectively. All PKM does is make these steps easier and more effective by facilitating them with some surprisingly simple, low-tech (but high-touch) programs. The drawing above shows the old KM model and the new PKM model. Know-How Harvesting +.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

He sent me back to find out why practitioners didnt know how to use the resources effectively. All PKM does is make these steps easier and more effective by facilitating them with some surprisingly simple, low-tech (but high-touch) programs. The drawing above shows the old KM model and the new PKM model. Know-How Harvesting +.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. You're representing your business. about your organization?

RSS 20

RSS Best Practices Business Blogger 20

Hubspot

APRIL 3, 2013

And while placing pay-per-click (PPC) ads like AdWords in search engines can certainly contribute toward the growth of your brand, creating blog content that organically gets found in search is much longer lasting and far more cost effective than a expiring ad unit -- especially if your marketing budget is small.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Buzz Marketing for Technology

JULY 24, 2008

What you are looking for is anything that clearly does not work properly or effectively , such as: Workarounds: Things people do that the process, tools and facilities obviously were not designed to accommodate, e.g. extra manual worksheets that are maintained because the computer reports dont do the job. Judith Meskills SocSW Blog.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Hubspot

MAY 3, 2012

You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. When setting these buttons up (we have a handy guide to help you create social sharing buttons ) you want to include a link to share the offer's landing page , not the thank-you page.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. That''s right!

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Online Marketing Institute

MARCH 24, 2011

. “A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages,&# explains Douglas Karr, the author of Corporate Blogging for Dummies. link] BlueVolt Thanks for the helpful advice.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. But never fear! Demand Wave.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. But never fear! Don’t believe us?

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. But never fear! Don’t believe us?

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Buzz Marketing for Technology

JUNE 27, 2008

As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. As a result, the critical business information flows, shown in the top diagram above, are essentially unchanged from what they were a decade ago.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Hubspot

JUNE 23, 2011

So a lot of agencies are starting to train community managers for the brand and help manage them, because the cool thing about an agency or even a lot of different types of vendors can offer in social media that a brand can't offer itself is an agency and a vendor will be working for a dozen to two dozen to hundreds of clients. Let's do it.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28