Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

BenchmarkONE

NOVEMBER 25, 2019

So, before you write content for your blog , you have to do your homework and research your target audience. If so, that research is broken down in your content marketing strategy document. Not Proofreading Before Publishing. Doing so makes for a lousy first impression and doesn’t show your business in the best light.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Specifically, how to produce interesting content and how to publish it on a regular basis. Turn Your Customers into Stars.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Content Marketing Institute

FEBRUARY 1, 2019

The difference between mainstream media publications and most business blogs is that the former openly strive for objectivity in their articles (and their points of view are reserved for their opinion pages). And then, journalistic publications use editors to gut-check topics before they’re published for their audiences.

Marketing Analytics Tools 96

Marketing Analytics Tools Course Paid Search Agency Branding 96

Directive Agency

MAY 24, 2017

When this happens, your business can suffer. Customers, site visitors, and readers expect to see consistent activity, indicating that a blog and business are up and running. When a site is idle for too long, customers can lose interest, and site traffic can drop. See what other sites and blogs are saying.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. It's for a friend," she said. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Answer questions in your blog posts.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. If you know of others, Id like to hear about them.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. If you know of others, Id like to hear about them.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

SEPTEMBER 27, 2013

Or do you have an idea, but you''ve never really documented it in black and white? Stop blindly writing content for your customers. We want to make it easy for you to serve the right content to your customers. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Online Marketing Institute

MAY 18, 2010

Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name? How many and what type of videos are being published on the corporate site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

JANUARY 13, 2011

The answer is probably never, so optimize your site and blog for keywords and follow the best practices contained in this document. CRM stands for Customer Relationship Management. The purpose of a CRM is to automate and synchronize the activities of your sales, marketing and customer support teams. What is a CRM?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. First of all, make sure your blog resides on a subdomain or subdirectory of your website. For example, blog.hubspot.com or hubspot.com/blog.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

JANUARY 25, 2012

But did you know there's a way to reach even more potential customers than just your email list? so you can touch potential customers through social channels, too! Email and Blogging/Social Media/PPC. Social Media and Blogging. SEO and Blogging. It's all about social media. In other words, bad news.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Online Marketing Institute

JANUARY 4, 2011

According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It adds value to new and existing customers, and can make you stand out from your competitors. But how, exactly, does a business go about creating a blog that their customers will actually read?

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

BuzzSumo

DECEMBER 17, 2020

In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Hubspot

AUGUST 17, 2012

Perhaps an intern could research data for a new blog post, look for trends within your customer base, or dig into some raw data to present to your team. For example, perhaps the intern would want to generate more leads from your business blog. Write and Publish a Major Piece of Content: Need a new ebook or whitepaper?

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

NOVEMBER 7, 2012

As such, product marketing content can be critical in helping convert those truly qualified leads into paying customers. Video can be a great way to communicate how your products work and how they help your potential customers, particularly for products that lend themselves to a more visual explanation. Product Marketing Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

nDash

JULY 8, 2020

Content development is the entire process of creating content to achieve specific business goals, including idea generation, topic research, keyword research, writing, and publishing—not just for a single piece of content, but for a long-term strategy. In 2018, just 28% of brands had a documented content mission statement.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Only B2B

FEBRUARY 9, 2018

So does your startup business. Especially, with your business blog! Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. Let’s write about how it can help your customers or a basic guide on security. Or, You are into cloud computing services.

Startups 97

Startups Custom Publishing Newsletter Internet Marketing 97

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Their favorite video content marketing has a 60% returning customer rate. Approximately 66% of people have discovered a new business on Twitter. Blogging Stats. Industries that blog tend to reach 55% more web traffic. billion mobile internet users.

Stats 260

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 260

ClearVoice

OCTOBER 19, 2022

Using social media is a powerful strategy for B2B businesses. Because it allows businesses to create content that informs and engages their audience. This helps build trust between the business and the customer. Are you using social media to acquire customers? Would you like your business blog to gain more readers?

Social Media 72

Social Media Media Marketing & Strategy B2B 72

Scoop.it

SEPTEMBER 11, 2018

Still haven’t started your business blogging efforts? Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. In fact, an average blog post costs an average of $900 and takes 3 hours and 20 minutes to create.

Curation 68

Curation Content Paid Search Agency Custom Publishing 68

Buzz Marketing for Technology

JUNE 27, 2008

It will be published later this year as a chapter in a compendium book on emerging trends in KM. We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. The PKM-Enabled Organization.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

ClearVoice

JUNE 13, 2022

Here are the ten key factors that define the best blogs and how you can emulate their success. Successful blogs have clear strategies and goals. Determine your specific blogging goals and long-term strategy, and write it all down. Above all, be clear about how your blog will serve your business and its customers.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Hubspot

DECEMBER 29, 2014

I''ve found that documenting your blog strategy is a great way to bridge the gap to successful execution. Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Adapt it based on your business needs and experience. Why does your blog exist?

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

MARCH 2, 2016

Work with your sales team, senior marketing members and anyone else with experience working with your industry’s customers (customer service reps, store managers, etc.) Reach out to current customers for short, 30 minute interviews. Customer creation is. So how do you go from leads to customers?

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Content Standard

NOVEMBER 20, 2018

Sage Advice , the brand’s small-business blogging program, started in the US in 2017 and then rolled out across multiple markets ( UK , France , Germany , and Spain ). And it all began with one idea: unifying disparate approaches to blogging under the company name. Image attribution: Benjamin Parker.

Marketing & Strategy 88

Marketing & Strategy Marketing Strategy Top of Funnel Planning 88

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. This is short for web log or weblog. Need an example?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Webbiquity

MARCH 6, 2018

According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Developing and executing a documented content marketing strategy is one critical success factor, as noted below. 80 percent of consumers prefer custom, original content over canned solutions. Document Your Strategy.

Stats 257

Stats Marketing Budget Marketing & Strategy Marketing Strategy 257

CoSchedule

FEBRUARY 27, 2023

Download Now Marketing & Business Blog Examples 1. Shopify Blog Shopify is one of the world’s leading e-commerce platforms thanks to its easy-to-use interface, high-converting themes , and excellent customer support. Their blog covers a broad range of topics related to business, marketing, and the Web.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Webbiquity

FEBRUARY 11, 2014

The winners should be organizations that focus on providing targeted, relevant, high-quality content, as well as their prospective customers; with the (little lamented) losers being the spammers, manipulators and black-hat SEO types. What techniques still work in the new world of SEO? Which need to be discarded? Hummingbird Unleashed by Moz.

Tactics 100

Tactics SEO Tips Keywords 100

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that’s content for another blog post. m all about helping customers. version from six months ago can be found here.

Ning 40

Ning Paid Content Facebook Sales Management 40

Single Grain

MARCH 18, 2020

Shortly after the first Phantom Update was released, a copy of Google’s Search Quality Evaluator Guidelines got leaked, and they responded by releasing the whole document in November of 2015. Dive Deeper: * 9 Tips to Take Your Blog Content from Average to Awesome. Beginner’s Guide to Business Blogging in 2020.

Google 144

Google Guidelines Paid Search Agency Content 144