Marketing Insider Group

FEBRUARY 23, 2021

Clearly, people care about what others have to say about businesses they’re considering. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Biznology

SEPTEMBER 5, 2017

Unlike before, where you would have to take your chances posting your links and content to a proper subreddit, you can now post whenever you want to on your own profile page. So, in each instance, I have let months and months pass between content that I consider interesting enough to even consider cross-posting and sharing on reddit.

Profiling 164

Profiling Features Digg Advertising Mediums 164

Writing on the Web

OCTOBER 10, 2012

What happens when a business blog is attacked by rude comments from readers? Blogging connects business owners with customers and potential clients in ways that a basic website cannot. One of the best features of a blog is the comment section because it makes it possible for the writer to hear back from readers.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Related posts: Blog Content: Are you personal… or all business? Share it on StumbleUpon.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

MAY 30, 2016

What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. Branding and Your Blog. Easy Navigation.

Business Blogging 100

Business Blogging Banners Business Design 100

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. It has the power to grow a business. Automated emails.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Webbiquity

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

Social Media 100

Social Media Paid Search Agency Features Social Marketing 100

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

Social Media 324

Social Media Tools Media Work Management 324

ClickZ

JUNE 15, 2023

Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good. As a result, blogs are neglected, and employees are in no way motivated to make their ecommerce business blog a success. This is where blogging comes into play.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

LeadSquared

APRIL 5, 2013

Self-hosted WordPress.org is the best blogging platform in our book. It is easily the most popular platform for business blogging and not without a reason. Built for hosting blogs. There is an enormous community of developers, enabling rich features on your blog. Some businesses love it, others hate it.

Business Blogging 52

Business Blogging Best Practices Blogger Business 52

Directive Agency

FEBRUARY 4, 2022

A solid SaaS content strategy can provide value to prospective clients. However, Software-as-a-Service businesses require a distinct approach to content marketing. This article will show you how to establish a top-notch SaaS content strategy for your company while giving your customers the maximum value possible.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Content Standard

OCTOBER 5, 2015

From the company’s business blog , Facebook announced a formal partnership with analytics company Moat, as well as an offering for full-view impression ads. In this, we see not only an enormous increase of Facebook users posting video content, but also a concerted effort by Facebook to make the feature even more useful.

Paid Search Agency 40

Paid Search Agency Facebook Features Ads 40

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? And what exactly is web presence optimization ?

Aggregage 100

Aggregage Curation Aggregators B2B 100

Webbiquity

MARCH 24, 2015

Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. 37% of marketers say blogs are the most valuable content type for marketing. Forbes ). •

Business 100

Business Business Blogging Vendors Social Media 100

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

SendX

DECEMBER 28, 2020

Take, for instance, a potential customer who lands on your business blog and found your content helpful. Such a person can be captured through an email sign up on your blog. According to Content Management Institute, 87% of B2B marketers agree that email is one of their top free organic distribution channels.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Hubspot

JUNE 20, 2013

I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think. Why doesn’t the inverted pyramid work for online marketing content?

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Hubspot

DECEMBER 13, 2011

Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. Describe your audience.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

ClearVoice

JUNE 13, 2022

With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? Anyone can type some words in a content management system and hit publish. It’s essential to define them so you can better target them in your content marketing. Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Features and benefits may be discussed.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Webbiquity

AUGUST 22, 2017

Do one or two things really well —Quickbooks is the most popular and feature rich accounting software. Yet, Jessica Mah created inDinero by basically stripping out all the bloated features of Quickbooks, and focusing on ease-of-use and low cost, for small businesses. Build your own online platform.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Even worse: Your blog is published on a free blogging platform’s domain such as Blogger.com, WordPress.com, or TypePad.com.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

Statistics 100

Statistics SMB Content Marketing Planning 100

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . Data from Andy Crestodina’s book Content Chemistry echoes this as well. But what was “content marketing” back then? In the early 1990s, many businesses used print materials to spread the word about their services, products, and offerings.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Photo Credit: moyogo.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JANUARY 2, 2015

When we looked at the old design, all we saw was: An outdated, generic layout that didn’t match the quality of content that we were posting on it. Too much of a focus on CTA’s in the right column instead of promoting what the reader wanted- more blog articles. Poor blog subscription rates. Authors with no identity.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by? Not convinced?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Biznology

MAY 27, 2016

If it’s been a while since your last website refresh, you might not be leveraging cool features that appeal to today’s Internet user. Navigate to specific content. Leveraging different content marketing features on your site, including effective video marketing , can boost your web traffic. Share your social media stream.

Marketing Websites 133

Marketing Websites Mobile Marketing Marketing & Strategy Keywords 133

Convince & Convert

MAY 25, 2011

Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. Call it “blended content.&# Information.

Content 119

Content Youtube Communities Education 119

Hubspot

DECEMBER 10, 2010

In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. Figure out which keywords you would like to rank high for and concentrate on creating content around them. in the way we are doing with this post!).

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

NOVEMBER 11, 2020

(Aside from remarkable content, of course.). Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. And to learn more about adding social buttons to your blog, check out this post.).

Design 101

Design Examples Best Practices Microsite 101

Hubspot

JULY 23, 2010

Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. Remarkable Content – A mix of content is good. Keep content topical, informative, and non promotional.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28