Webbiquity

SEPTEMBER 23, 2016

So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. That’s why a regularly maintained blog is a must-have for every business. 4 You’re Self-Absorbed.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

PureB2B

MAY 18, 2016

Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Business Blogging Tips.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

Webbiquity

JUNE 30, 2010

To make a blog really worthwhile—to join that elite 0.08% of successful blogs—requires (at least) the following six characteristics. Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. Blogging isn’t for everyone. Share this on Bebo.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

FEBRUARY 23, 2010

How do blogging and other “real time&# activities like social media posting affect Google search results? Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. 5 outstanding corporate blogs by iMedia Connection.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

PureB2B

MAY 18, 2016

Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Business Blogging Tips.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

NuSpark Consulting

OCTOBER 28, 2011

I like to brainstorm at last 24 post topics at a time (at least initially), and categorize them according to how people would search for your service/product. There are plenty of reasons why a business should have a blog. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Writing on the Web

SEPTEMBER 9, 2010

If you’re just starting out blogging one of these is the best way to start. You can also sell links in your articles with companies like TNX.net or Text Link Ads. This is where you write posts on your blog for money, maybe reviewing products or services. 4) Selling blog merchandise. 3) Pay-per-post.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

DECEMBER 6, 2022

That seems a bit low compared to other studies, such as reporting by Neal Schaffer that 65% of content marketers say blogs are their most-used format, 59% of B2B marketers say blogs are the most important tool they use, and the benefits of business blogging are beyond compelling. 10% of B2B Marketers Are Idiots.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive. Content Marketing You can also use AI to create marketing material for your website or in product descriptions.

Marketing AI 310

Marketing AI Curation Content SERP 310

Industrial Marketing Today

FEBRUARY 12, 2011

It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. I use this blog to reach a wider audience than before, drive more traffic to my industrial marketing company’s Website and establish my expertise in this niche.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Webbiquity

FEBRUARY 12, 2018

The “Winter Wonderland of Marketing Stats and Facts” series which kicked off here in January 2016 and concluded with 16 Enigmatic Business Blogging and Other Marketing Stats two months later was a huge hit. But each new post will tie back to all of the others published to date.

Stats 237

Stats Planning Marketing Budget Creation Marketing Budget 237

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

ClickZ

JUNE 15, 2023

After all, when you’re selling specific products and services, there is only so much you have to say, right? On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. And 90% trust what other customers say about a company over what the company says about itself. My favorite case studies will: Position your business as an industry leader.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. After all, in most cases, consumers don’t put their trust in products–they put their trust in people. Here are 11 effective ways to use personal branding to boost your business.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

SendX

DECEMBER 28, 2020

81% of small businesses depend on email marketing as their main customer acquisition channel. For companies that use CRM tools, the Return on Investment is $8.71 Take, for instance, a potential customer who lands on your business blog and found your content helpful. for every dollar spent.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Hubspot

JANUARY 2, 2015

Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Blogging' Scratch that.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

OCTOBER 17, 2011

Yes -- I understand you represent a business. What you have to realize though, is that actual people will be reading your blog. This is not a meeting with another company or some agency. Of course, you should cut down on the crude language, but your blog shouldn’t sound like it was written by a lawyer.

Business Blogging 28

Business Blogging Business Paid Search Agency Click Rate 28

Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. You're ultimately blogging to make money, right? the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

ClearVoice

APRIL 21, 2022

Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content. Get your blog rolling.

Business Blogging 98

Business Blogging Business Paid Search Agency Lead Scoring 98

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

To remain competitive in the digital landscape , companies have realized more than ever before that they must provide some sort of value to their customer base. This is where a business blog can help. Blogs Can Establish Companies as an Authority in Their Field. Blogs Can Improve Search Engine Rankings.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Hubspot

DECEMBER 23, 2015

Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? Similar to a gift guide, Wayfair’s online magazine shows off their products in festive situation.

eCommerce 28

eCommerce Paid Search Agency Companies Urgency Marketing 28

Hubspot

DECEMBER 29, 2011

You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. Is blogging really effective? Tweet This Stat!

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Content Standard

DECEMBER 14, 2023

Including over 12 years at Autodesk, his experience spans business strategy and marketing, with an emphasis on product marketing, go-to-market strategy, campaign development, and breakthrough content. He suggests starting with understanding customer needs and reverse-engineering content to deliver value.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Promote your products or services. But how exactly do you write a great (or even good) B2C blog post? Explain what makes your company stand out.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. Blogs can offer exceptional insight because the best SaaS bloggers have their own successful businesses and want to help others achieve that same milestone. Educate yourself.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119