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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 5, 2011
    [Business Blogging] Overwhelmed by Blogging? Three Tips to Make it Work!
    If you’re just starting out with blogging and feeling overwhelmed, this video is a MUST! Erica Allison is the president of Allison Development Group and she shares her personal experience as a small business owner who has a blog for business purposes. Her blog is a source of referrals and leads for new business.
  • SAZBEAN  |  SATURDAY, DECEMBER 3, 2011
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of December 3, 2011
    Stop marketing to yourself (Jim’s Marketing Blog). So, you want more sales leads from your blog or website? What’s On The Horizon For Social Business? Want great posts on your business blog? What We Really Know About Consumer Behavior (Harvard Business Review). How Do I Market My Small Business?
  • WRITING ON THE WEB  |  THURSDAY, MAY 22, 2014
    [Business Blogging] Content Marketing by Blogging: Consistency is the Name of the Game
    Content marketing through blogging is like playing tennis. Is your blog like my tennis, a hit or a miss? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. know people who blog like that. Blogging for your business doesn’t work that way.
  • NNC SERVICES  |  THURSDAY, NOVEMBER 8, 2012
    [Business Blogging] Thought Leadership: Be a Channel Partner With a Voice
    On Tuesday, I discussed ways businesses can take advantage of their channel partner relationship on social media. more individual-level effort, with the potential to be just as impactful on your business’.
  • WRITTENT  |  MONDAY, FEBRUARY 4, 2013
    [Business Blogging] The Ultimate List of Blogging Tips and Resources
    If you’ve been marketing your business online for any amount of time, you know that content marketing can be super powerful. You probably also know that blogging is one of the best ways to make content marketing work for you. But if you’ve never blogged before, or don’t know how to start a business blog, [.].
  • NNC SERVICES  |  TUESDAY, DECEMBER 4, 2012
    [Business Blogging] How a B2B Can Make the Most of Social Surveys and Polls
    This news marks a concrete commitment from Twitter towards further establishing the site as a useful resource for businesses. A few months ago, Twitter announced it was partnering with Nielsen to develop Twitter Surveys.  Currently, this feature is in beta testing, with the plan being to release it to the general public early next year.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 10, 2014
    [Business Blogging] Are You Interested in Becoming Social Media Writer? Start by Blogging
    Now, anyone who wants to be a social media writer can start blogging and subsequently gain an audience more quickly. To get into blogging, one needs to select from the many blogging platforms. Start by Blogging by Robert Morris - Maximize Social Business.
  • INBOUND MARKETING AUTOMATION BLOG  |  WEDNESDAY, MAY 8, 2013
    [Business Blogging] Three Potential Inbound Marketing Mistakes
    Each day as I sift through my favorite business blogs, I come across marketing articles; awesome tips on improving marketing, making your company strong, and the benefits of all the different sorts of marketing tools. I try to use this information in my writing and business practices. Blog Posts No related posts.
  • SAZBEAN  |  SATURDAY, DECEMBER 1, 2012
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of December 1, 2012
    News & Notes
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Business Blogging] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Blogging Benefits. Done correctly, business blogging can generate financial results even better than the value of golden eggs.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Business Blogging] 4 Promotion Strategies Used by the Best Business Bloggers
    Curata's Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Key findings of the study demonstrate that blogs have most certainly not disappeared. 80% of marketers use blogs as part of their content marketing strategies. ?70% For example: ?80%
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 4, 2014
    [Business Blogging] 4 Tips To Help Make Your Video Work For You
    For the most part, companies understand the power of YouTube and know that they … Continue Reading 4 Tips To Help Make Your Video Work For You by Jayson Duncan - Maximize Social Business. They fail to establish goals and objectives that will make their videos successful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 13, 2014
    [Business Blogging] The power and perils of the pivot
    Sounds like a zero-brainer, given that Im in love with writing and storytelling, but it turned out to be a big-brainer for one reason: I run a semi-successful blog on creatives making a living online while showcasing my digital illustration work, geared towards clients in the social media / blogging crowd.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 13, 2012
    [Business Blogging] Savvy Week in Review: July 13
    If you are like us, it seems like the summer months have left us insanely busy instead of relaxed. Powerful Design Elements that will Transform Your Blog into a REAL Business – by @thesaleslion. What Makes a Successful and Outstanding Business Blog? by @bobapollo. by @BrennerMichael. by @LizStrauss. Ka-pow!
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 4, 2012
    [Business Blogging] Social Media for Busy Business Bloggers
    With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? just make sure that you link it back to your blog.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 9, 2012
    [Business Blogging] Content Marketing Coup: How Social Media Examiner Grew Its List 234%
    He runs one of the world’s top business blogs, with an email list of more than 124,000 and growing, plus over 450,000 visitors per day. He also recently published his latest book, Launch: How to Quickly Propel Your Business Beyond the Competition, that details his strategy for developing new business initiatives.
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Business Blogging] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. But did you know that the frequency with which you blog also has a direct impact on the amount of subscribers and email traffic you receive? Blog regularly. Blog regularly.
  • CONNECT THE DOCS  |  TUESDAY, FEBRUARY 8, 2011
    [Business Blogging] B2B BloggingTrends in 2011
    Business-to-Business (B2B) marketers are finding that publishing valuable and relevant content on their blogs and websites is a sure shot way to gather more leads. What do you see as key trends in B2B Blogging for 2011? If you’ve not started a blog yet, is 2011 the year to do so? Why or why not? Howard J.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Business Blogging] Ten reasons to blog – even if nobody reads it
     . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There must be some good business reason they do it, right? .
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Business Blogging] How to Convert Casual Blog Visitors Into Dedicated Subscribers
    And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Business Blogging] Friday Wrap-up: This Week in B2B Marketing Tips
    The “How To” of Business Blogging. Another primer here, but well worth the read if you’re considering starting your own business blog. For those with established blogs, this post from Drew’s Marketing Minute offers a few best practices you might want to ensure you’re following. The “how to” of business blogging.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Business Blogging] What the Heck Is Blogging? A Sneak Peek Into Marketing's Newest Pastime [Infographic]
    And I''m just one type of blogger -- a business blogger -- but there''s way more questions about the world of blogging than those that revolve around day-to-day responsibilities. How many people read blogs? If you write for a business'' blog, what kind of business metrics can you drive? Blogging
  • SAZBEAN  |  SATURDAY, DECEMBER 10, 2011
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of December 10, 2011
    Silly Google+ Business Page Mistakes to Fix NOW (HubSpot). Jim’s Marketing Blog). Lessons from Four Years of Business Blogging    (Harvard Business Review). Socialcast building better businesses with simple social tools (GigaOM). Twitter Launches Brand Pages for Business Accounts (HubSpot).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Business Blogging] Creating the beautiful blog with Stanford Smith
    recently had a chance to catch up with Stanford Smith , one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. Stan was the co-author of the best-selling book  Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 11, 2013
    [Business Blogging] How to Blog without Boring Readers in the Holiday Season
    How do you blog about the Holiday Season – without boring your readers? So what does the holiday season mean for your blog? The holiday season provides a lot of opportunity for keyword-rich blogging. You can expand topics beyond your core business services to what truly matters in life. Several things!
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 19, 2012
    [Business Blogging] A Checklist for 2012 Content Marketing Plans
    2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Checkout this previous blog post for Subject Line Tips ).
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Business Blogging] 4 Ways The B2B Buying Process Has Changed in 2015
    Increased competition: An increasing trend toward self-conducted research means that your content is battling for visibility and engagement, with visitors consuming ten pieces of third-party content for every one piece created by your business. Vendor blogs. Let’s explore the four key ways B2B buying is changing: 1. ” 2.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Business Blogging] 8 Things I Wish I Knew Before I Started Blogging
    And I''ll bet anyone who starts blogging for the first time can relate. Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Because even though blogging is a long-term investment. 2). Blogging
  • BIZNOLOGY  |  FRIDAY, DECEMBER 6, 2013
    [Business Blogging] 4 ways to keep a blog on schedule
    By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. It will list everything you want to put on your blog, when you want to post it, and much more. Create a Schedule.
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 16, 2012
    [Business Blogging] Is Your Social Media Marketing Plan SMART?
    Today most businesses have gotten beyond the question of whether or not to have a presence in social media. 500 Twitter followers? 5 or more comments per blog post? How realistic is it that the business can spend the time and money to implement social media correctly? Take business blogs, for example. Specific. 
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 15, 2013
    [Business Blogging] Blogging Success Metrics You Should Analyze
    One of the most important things you can do to ensure your business blogging success is to measure your results. There are several metrics you can choose from to determine whether your blog is continuously growing and helping the bottom line for your business. Featuring Contributions from Global Thinkers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Business Blogging] Why are America’s fastest-growing companies killing their blogs?
    Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. Are company blogs really declining? Measurement is inconsistent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Business Blogging] 29 Reasons Why Your Company Blog Has Stalled
    At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business. In almost every situation, publishing a blog is an excellent strategy. blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Period.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 23, 2013
    [Business Blogging] 6 Content Marketing Rules for Professionals on the Web
    Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. What problems do you solve for your clients? Be consistent.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 12, 2010
    [Business Blogging] Savvy Week in Review - November 12
    10 Reasons to Blog Even if Nobody Reads It - by @markwschaefer LOVED this post with 10 solid reasons why a business blog can do your bottom line good, even if you feel like you're writing for an audience of none. In this post Shelly Kramer shares some of the best digital tools available to spread the word about your business.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Business Blogging] How Content Marketing Works on Pinterest
    However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. Content marketing is a focus for many agencies and businesses alike. Make sure your site and blog are Pinterest friendly.
  • HUBSPOT  |  SUNDAY, OCTOBER 21, 2012
    [Business Blogging] Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week
    Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? Facebook has recently launched a new structure to business pages for global brands, called Global Pages. Sounds pretty great, right?
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 14, 2013
    [Business Blogging] How to Arm Your B2B Blog for Maximum Marketing Firepower
    Artillery B2B Marketing Blog > The Forward Observer With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. Now, all companies have websites, but those on the forward edge of the marketing battlefield are blogging.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 10, 2012
    [Business Blogging] 9 Top Twitter Tips You Should Start Using Today!
    In the course of those 3 years, I have interacted with some of the smartest business and marketing people on the planet. Twitter is an amazing mechanism for distributing news, tips, blogs and other types of information. I am somewhat voracious about my desire to scan, filter and share great content. sent over 18,000 tweets. watched.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 4, 2015
    [Business Blogging] Write with this Easy Expert Ebook Outline
    Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to  get found, get known and get clients. So let’s get busy. Are you an expert? Then you need to write and publish an  expert ebook.   Now.  Trust me on this one. Traditional publishing barriers have fallen.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, DECEMBER 14, 2011
    [Business Blogging] Inbound Marketing Analytics 101
    Business Blogging. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteInbound Marketing Analytics Overview. Email Marketing. Your Website & Landing Pages.
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Business Blogging] 11 Signs Your Business is in Dire Need of Blogging
    Does it feel like your business is stuck in a bit of a marketing rut? The solution to your problem might be business blogging – or creating more content if you’re already on it. If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 21, 2012
    [Business Blogging] Social Media Isn’t “Ludicrously Complicated,” Business Is
    Business Insider, one of the world’s top business blogs, reported on the graphic , calling social media “ludicrously complicated,” “confusing” and “an absolute mess.” Swap Facebook for Avis and Loopt for Ensis, and the message is unchanged: business is complicated.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 28, 2015
    [Business Blogging] 7 Corporate blogging blunders to avoid
    Are your business blogging efforts actually working  against  you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working  against  you? Period.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Business Blogging] Make the Most of Your Blog
    Today's post from the Chamber of Commerce features business-growth advice for small companies. Business blogs are a great way to give potential clients free information and boost your brand. To achieve optimal success, a blog must be a living, breathing, integral part of your online persona. Submit your blog URL.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Business Blogging] Why Your Blog Is Failing
    Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. There are other circumstances a blog could fall victim to, to be sure. You''re using your blog as informal PR. You''re blogging about the wrong things.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Business Blogging] 2011 Trends for B-to-B Blogging
    My blog is an integral part of our total overall marketing program. We use it as the hub of our lead activity and think most B-to-B companies should be blogging as part of their overall marketing efforts. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 3, 2014
    [Business Blogging] Start an Expert Ebook with an Outline: 11 Steps
    Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. So let’s get busy. 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Ask ‘ what if?’
  • VERTICAL RESPONSE  |  THURSDAY, MAY 15, 2014
    [Business Blogging] Facebook Announces New Detailed Video Metrics
    As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Sign up for the free VR Buzz. © 2014, VR Marketing Blog. The post Facebook Announces New Detailed Video Metrics appeared first on VR Marketing Blog. All rights reserved.
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Business Blogging] How to Write the Best Blog Post EVER
    Some of the most common blogging advice is to write great posts. The problem is that few experts (if any) actually go into detail about how to actually write compelling and interesting blog posts. Today, we are going to review the elements of great blog posts so you can use these traits to write the best blog post ever.
  • INBLURBS  |  THURSDAY, NOVEMBER 25, 2010
    [Business Blogging] Get seen to get leads, business and revenue
    Having some great leads for your business are very important to earn revenues and to make profits online. Here are 5 tips to get leads for your business and earn revenue. Add fresh and regular content to your business blogs. Social networks are today a way to market your business free of cost. Normal. 0. false.
  • SAZBEAN  |  SATURDAY, NOVEMBER 17, 2012
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of November 17, 2012
    Businesses  (Mashable!) News & Notes
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Business Blogging] Why You Should Measure New and Mature B2B Blogs Differently
    With blogging, success doesn''t happen overnight. How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. In the past, we''ve written about the blogging metrics you should be tracking to report on your blog''s success. know, right?
  • WORKFACE  |  MONDAY, JUNE 4, 2012
    [Business Blogging] 5 Cool Social Media Tools to Help You Expand Your Small Business
    For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If you’re running a small business, here are 5 tools that are definitely worth a download. 1) Monitter. Disqus is a must-have addition for any small business blog.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Business Blogging] The Top 25 Posts of 2012
    by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. Some argue that 2012 was the year of the story in business. How to Write the Perfect B2B Blog Post We asked the indelible Mark Schaefer to offer some of his secrets to business blogging success. The Social Business Shift.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 22, 2011
    [Business Blogging] Should You Blog on Your Website or a Separate Site?
    As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. That way the blog move with you no matter where you work.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 10, 2012
    [Business Blogging] Internal Links – the Secret Sauce for DiY SEO
    Read my earlier post, B2B Lead Generation Using a Business Blog ). It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 27, 2013
    [Business Blogging] Online Content Marketing: Let’s Put the “We” Back Into Weblog
    I get calls from small business professionals who want to start a blog or an e-newsletter. It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. What are their struggles? What do they most desire?
  • SAZBEAN  |  SATURDAY, JANUARY 7, 2012
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of January 7, 2012
    12 Essential Tips for Revitalising Your Blog in 2012 (ProBlogger). Tips For Building a High Quality Blog Following (Mashable!). Social Business: 84% of businesses have not fully integrated Social Media in their operations (The Strategy Web). Yes, blog comments are still worth the effort (GigaOM). Spin Sucks).
  • INBLURBS  |  MONDAY, JANUARY 9, 2012
    [Business Blogging] inBlurbs Blog is nominated as one of the 20 finalists
    socialmediaexaminer.com has picked under over 570 nominations 20 Social Media Blogs for the Final Winner Selection. One of those blogs is inBlurbs blog. In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.
  • WRITING ON THE WEB  |  MONDAY, APRIL 11, 2011
    [Business Blogging] Content Rules: Secrets of Writing Compelling Content
    But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking?
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Business Blogging] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. Which e-newsletter and blogs do you subscribe to? Click and bye-bye.
  • SYNECORE  |  TUESDAY, APRIL 16, 2013
    [Business Blogging] Is Your Website Built for CONVERSION? A 10-Point Checklist
    In today’s digital economy, your business website must do more than just look good. business blog is a great educational tool: think of each blog as an open letter to your target audience. Nurturing : Like most businesses, you are probably selling some type of product or service. Help, don’t hinder them.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 7, 2011
    [Business Blogging] Content Checklist: Don’t Publish Without It
    The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is a great checklist to keep handy for anyone creating content for blogs. This is similar to what I write about in my ebook, Content Marketing with Blogs.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Business Blogging] 12 Things You Should Be Using Your Blog For (Besides Blogging)
    So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.
  • WRITING ON THE WEB  |  MONDAY, APRIL 14, 2014
    [Business Blogging] Success Secrets of a Writing Career: WOOT & WOOF
    Take any writing assignment, either for yourself, your own business, blog, or ebook , or one for a paying client. Recently I read a good post about “ The 5 Qualities You Need to Successfully Self-Publish Your Book, ” by Nina Amir on The Future of Ink blog. ’ Thinking doesn’t drive results.
  • NUSPARK  |  FRIDAY, NOVEMBER 4, 2011
    [Business Blogging] Permission Marketing Drives White Paper Relevance
    For businesses that see the demise of their interruption marketing methods, white papers are crucial. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business? The Benefits of a Business Blog.
  • SAZBEAN  |  SATURDAY, OCTOBER 22, 2011
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of October 23, 2011
    How To Make An Impact With Social Media (And Avoid Disaster)  (Business Insider). Ways to Protect the Reputation of Your Small Business Online  (Mashable!). Steps to Ensure Your Business Blog Isn’t Boring  (HubSpot). How to get more inbound links to your B2B blog  (eMagine). Harvard Business Review).
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 8, 2010
    [Business Blogging] Savvy Week in Review - January 8
    Get Out Your Dancing Shoes - It's Time to Blog! - by @markwschaefer We like Mark W. This week, he asks about the role entertainment plays (and will play!) in corporate blogging. Business Blogs Average 12 Times More Subscribers by Email Than by RSS - via @hubspot Want a good way to build your blog subscription rate?
  • CLIENT BRIDGE  |  THURSDAY, MARCH 3, 2011
    [Business Blogging] B2B Blogging in 2011
    Aggregate.com offers a download-able guide to business to business blogging trends for 2011. Highlights from the report: B2B blogging is growing - Less than half of B2B companies currently have blogs, so there's still opportunity for growth. If you do it right, 2011 is a good year to start a blog.
  • SYNECORE  |  TUESDAY, JANUARY 21, 2014
    [Business Blogging] Looking for Content Marketing Success? Try an Editorial Calendar.
    Your organization creates a blog. Your organization regularly posts content to its blog. Regularly posting content is the key to blogging success. As business floods in, blogging is often the first to fall by the wayside. Rather, blogging is a strategy that requires consistency. Check. Build Your Calendar.
  • SALES CHALLENGER  |  TUESDAY, JUNE 17, 2014
    [Business Blogging] The Reason for Increased Sales Cycle Lengths
    This is the second in a series of blog posts on our latest research: Creating Customer Consensus. Please share with us below how consensus requirements are impacting your business. Blog CEB Sales Blog Sales & Service Sales and Marketing Solutions Selling Click here to read the first.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2012
    [Business Blogging] Week in Review - Feb 10th
    While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. How George Lucas Would Write a Blog Post by @pushing social. How evolved is your business blog
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 26, 2010
    [Business Blogging] How to Convert Readers into Clients on Your Blog
    If a blog is the best marketing tool on the planet, then how does it convert readers to clients? What’s the most important thing to remember when you’re writing for your business blog? I’m not sure I can answer that in a simple sentence, but let me try. Convince & Convert: #1 Content Marketing Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 6, 2011
    [Business Blogging] Case study: How 20 high school students ignited a social media success
    After I met with the school management team and grasped their unique selling point of an academic education in English, I set about persuading the school to launch a daily blog, a Facebook Page and to get on Twitter ASAP. For that academic year I personally handled the account, ghost blogging and tweeting on a daily basis. Enjoy!
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Business Blogging] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
    Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do. If that’s the case, then you may not be getting the interaction you had hoped for and you’re wondering why everyone is so psyched about using blogs to build their business and yours is just sitting there.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Business Blogging] Social Business Failure Is a Choice: Speaking a Common Language
    Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. In practice, social business is a huge Babylonian confusion. In order to know how to succeed, it’s essential to speak a common – business – language and to ask ourselves a few simple questions to start with.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2011
    [Business Blogging] Content Rules: Insight and Originality Attracts Clients
    Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011).
  • SAZBEAN  |  WEDNESDAY, OCTOBER 12, 2011
    [Business Blogging] 10 Ways To Grow Your Blog’s Community
    As a small business owner, you love your blog. Your blog is where your community goes to hear your insight, it’s where they learn more about you, and it’s where they put a human face on your logo. Or, it would be all of those things if anyone was actually reading your blog. – 10 Ways To Grow Your Blog’s Community.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 16, 2013
    [Business Blogging] Sales Prospecting Perspectives Weekly Recap – Week of August 16, 2013
    If you’d like to see more great sales and marketing blog posts from other bloggers, follow us on Twitter. This blog post shows inside sales reps how to challenge themselves to challenge prospects’ responses and objections, ultimately passing more leads closing more sales. Happy Friday, Sales Prospecting Perspectives readers.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Business Blogging] Use Pull Marketing to Communicate with the SMB Market
    In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Note from the list above that the two top categories business owners use for information gathering about purchases are search engines and websites/blogs. According to a major survey by Inc.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 15, 2012
    [Business Blogging] Friday Wrap-up: This Week in B2B Marketing Tips
    How to Write Stellar How-To Posts for Your Business Blog. This post from  HubSpot’s Pamela Vaughan provides a really nice, comprehensive framework and list of ideas for creating one of the most popular (and effective) types of content, the “How-To” blog post. How to Write Stellar How-To Posts for Your Business Blog. 3.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Business Blogging] The Trick to Seeing Through Marketing Statistics
    An example I recently came across is Passle’s State of Business Blogging 2013 report, with markedly different results from the Content Marketing Institute’s 2014 Benchmarks report. If you torture the data long enough, it will confess to anything. Before you react, turn the same metric upside down. Put Stats Back in Context.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 22, 2011
    [Business Blogging] Top 10 Industrial Marketing Posts of 2011
    If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Business Blogging] 3 Tips to Help Content Marketers Understand Sales Cycles
    If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Business Blogging] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    82% of businesses plan to increase spending on content marketing in the coming year. B2B firms spend, on average, more than 25% of their marketing budgets on the development, delivery and promotion of content to drive business leads. How Blogging Used in Content Marketing? Cox Business ). Cox Business ).
  • THE FORWARD OBSERVER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Business Blogging] Why A B2B Website Without A Blog Is Like A Car Without An Engine
    Artillery B2B Marketing Blog > The Forward Observer If you want to overhaul your B2B website into a business development machine, the most important part to include is a blog. Sadly, many of these companies are missing a crucial element of making their website an engine of company growth – a blog. Here''s why.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 29, 2014
    [Business Blogging] B2B Social Media Lead Generation Advice from Experts
    The best way to use social media to generate leads is to create a business blog that answers prospects’ questions and solves customers’ problems. These blog posts need to relate to longer form content, like ebooks and webinars, so visitors can click through to a lead form and provide their contact information in exchange for the asset.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Introducing Social Media to Your Business (Danny Brown). Small Business Social Media Infographic (Socialnomics). Define Successful Blogging for You (ProBlogger).
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Business Blogging] How B2B Buyers Have Changed- and the Role of Content & Social Media
    Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. You have at least one, or you wouldn’t be in business.)
  • LEADER NETWORKS  |  MONDAY, AUGUST 13, 2012
    [Business Blogging] Social Business Strategy Blog Must Reads
    There is a lot of information on the web about social media marketing, but relatively little of it explores B2B Social Business in ways that are useful to the enterprise or take into account the matrix of issues that must be considered when developing the right strategy for one's organization.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 18, 2011
    [Business Blogging] How to get more inbound links to your B2B blog
    So let’s say you’ve done all that, and now you want to do something similar for your business blog …knowing that over time it will mean more traffic, more imputed thought leadership, more [.]. B2B Web Strategy Blogs, Blogging
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Business Blogging] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • HUBSPOT  |  FRIDAY, JUNE 11, 2010
    [Business Blogging] 3 Ways to Turn Your Company Into a Blogging Machine
    Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. To do this, your business needs to become a blogging machine. Ways to Turn Your Company Into a Blogging Machine.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Business Blogging] How to Deal with Negative Comments [Marketing Cast]
    If you have been blogging for a while, you have probably felt the frustration associated with negative comments. If you are new to blogging, you probably fear receiving biting criticism. If they leave a blog comment, comment on the same post. "If they did a video, do a video in response," says David. Understand the Criticism.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 20, 2014
    [Business Blogging] Should You Send Holiday Newsletters?
    Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects. Of course, I close business every time. Shortcuts to Newsletters. Look ahead.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 22, 2013
    [Business Blogging] Guest Blogging: Just How Important Is It?
    Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Business Blogging] Websites With More Content Generate More Customers [New Infographic]
    Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. We've long known that business blogging , social media, and great content creation are the keys to successful inbound marketing. This isn't a surprise.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 12, 2012
    [Business Blogging] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
    The one statistic that stood out for me and is consistent in both these studies is that company blogs rated low for usage across the board. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic. third of those companies posted frequently to their blogs.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Business Blogging] The Native Advertising Trend: Hot or Hoax?
    Traditional ads that display on blogs and publisher’s sites are easy to spot. You can see how fuzzy the lines are getting.  As the amount of native advertising and sponsored content rises, we’ll witness more complex and blurred business relationships between bloggers/publisher and advertisers. Native advertising.  It’s all the buzz.
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