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  • HUBSPOT  |  SUNDAY, DECEMBER 23, 2012
    [Business Blogging] Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week
    Don’t overlook Twitter as a way to attract customers to your business! Facebook Now Includes Business Pages in Local Mobile Search Results. These updates provide local businesses with an even better opportunity to get discovered by Facebook mobile users. We're About to Start Seeing Video Ads on Facebook, From Business Insider.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Business Blogging] Businesses That Blog Generate 2X More Email Traffic [New Data]
    Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Of course emails from blogs are going to generate more traffic!
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 19, 2012
    [Business Blogging] A Checklist for 2012 Content Marketing Plans
    I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Checkout this previous blog post for Subject Line Tips ). 2012 Content Marketing – how did we get here so fast?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 5, 2011
    [Business Blogging] Overwhelmed by Blogging? Three Tips to Make it Work!
    If you’re just starting out with blogging and feeling overwhelmed, this video is a MUST! Erica Allison is the president of Allison Development Group and she shares her personal experience as a small business owner who has a blog for business purposes. Her blog is a source of referrals and leads for new business.
  • SAZBEAN  |  SATURDAY, NOVEMBER 17, 2012
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of November 17, 2012
    Businesses  (Mashable!) News & Notes
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Business Blogging] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
    Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do. If that’s the case, then you may not be getting the interaction you had hoped for and you’re wondering why everyone is so psyched about using blogs to build their business and yours is just sitting there.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 8, 2010
    [Business Blogging] Savvy Week in Review - January 8
    Get Out Your Dancing Shoes - It's Time to Blog! in corporate blogging. Business Blogs Average 12 Times More Subscribers by Email Than by RSS - via @hubspot Want a good way to build your blog subscription rate? Looking for ways to kick-start 2010? The posts below should get your brain humming.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Business Blogging] What the Heck Is Blogging? A Sneak Peek Into Marketing's Newest Pastime [Infographic]
    And I''m just one type of blogger -- a business blogger -- but there''s way more questions about the world of blogging than those that revolve around day-to-day responsibilities. How many people read blogs? If you write for a business'' blog, what kind of business metrics can you drive? Blogging
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Business Blogging] Friday Wrap-up: This Week in B2B Marketing Tips
    The “How To” of Business Blogging. Another primer here, but well worth the read if you’re considering starting your own business blog. For those with established blogs, this post from Drew’s Marketing Minute offers a few best practices you might want to ensure you’re following. The “how to” of business blogging.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 16, 2013
    [Business Blogging] Sales Prospecting Perspectives Weekly Recap – Week of August 16, 2013
    If you’d like to see more great sales and marketing blog posts from other bloggers, follow us on Twitter. This blog post shows inside sales reps how to challenge themselves to challenge prospects’ responses and objections, ultimately passing more leads closing more sales. 'Happy Friday, Sales Prospecting Perspectives readers.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Business Blogging] Do you mix business and pleasure?
    Should I write about personal stuff on my business blog? hear these questions from new bloggers of all kinds – B2B business people, start-ups, creative entrepreneurs, artists, coaches, etc. Whether and how to incorporate personal stories and information in a “business” blog is a common quandary. My kid?
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Business Blogging] 10 Crazy Stats About Content Marketing
    We''re such big fans that we recently wrote 150 blogs in 50 days to determine if it would increase our traffic and improve our SEO. More businesses are learning this. Google is demanding that businesses blog, produce videos, and that those videos and those blogs are regularly shared via social media. It did both.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Business Blogging] 3 Tips to Help Content Marketers Understand Sales Cycles
    If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s
  • SALES CHALLENGER  |  TUESDAY, JUNE 17, 2014
    [Business Blogging] The Reason for Increased Sales Cycle Lengths
    'This is the second in a series of blog posts on our latest research: Creating Customer Consensus. Please share with us below how consensus requirements are impacting your business. Blog CEB Sales Blog Sales & Service Sales and Marketing Solutions Selling Click here to read the first.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 21, 2012
    [Business Blogging] Social Media Isn’t “Ludicrously Complicated,” Business Is
    Business Insider, one of the world’s top business blogs, reported on the graphic , calling social media “ludicrously complicated,” “confusing” and “an absolute mess.” Swap Facebook for Avis and Loopt for Ensis, and the message is unchanged: business is complicated.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Business Blogging] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    'Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Blogging Benefits. Done correctly, business blogging can generate financial results even better than the value of golden eggs.
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Business Blogging] Google+ Local Replaces Google Places: What Local Businesses Should Know
    Surprise, local businesses! If you're a local business who's curious about just what's happening with your Google Places page -- or if you're simply curious about the new Google+ Local pages -- here's what you should know. Furthermore, users can also indicate costs associated with the business (e.g. I'm a local business.
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Business Blogging] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    It probably won’t come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. But did you know that the frequency with which you blog also has a direct impact on the amount of subscribers and email traffic you receive? News & Notes
  • SAZBEAN  |  WEDNESDAY, OCTOBER 12, 2011
    [Business Blogging] 10 Ways To Grow Your Blog’s Community
    As a small business owner, you love your blog. Your blog is where your community goes to hear your insight, it’s where they learn more about you, and it’s where they put a human face on your logo. Or, it would be all of those things if anyone was actually reading your blog. – 10 Ways To Grow Your Blog’s Community.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Business Blogging] Use Pull Marketing to Communicate with the SMB Market
    In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Note from the list above that the two top categories business owners use for information gathering about purchases are search engines and websites/blogs. According to a major survey by Inc.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 27, 2013
    [Business Blogging] Online Content Marketing: Let’s Put the “We” Back Into Weblog
    I get calls from small business professionals who want to start a blog or an e-newsletter. It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. What are their struggles? What do they most desire?
  • WORKFACE  |  MONDAY, JUNE 4, 2012
    [Business Blogging] 5 Cool Social Media Tools to Help You Expand Your Small Business
    For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If you’re running a small business, here are 5 tools that are definitely worth a download. Disqus is a must-have addition for any small business blog. 1) Monitter. 3) Sprout Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Business Blogging] Ten reasons to blog – even if nobody reads it
     . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There must be some good business reason they do it, right? .
  • WRITING ON THE WEB  |  FRIDAY, MAY 28, 2010
    [Business Blogging] 6 Ways Blog Formatting Engages the Reader’s Brain
    What are the two most important parts of your business blog post? It’s the bait on your fishing hook which draws people over to your blog site to read your stuff. The call to action is what gets you business results and turns readers into clients. Ways to Enrich Your Blog Posts. The call to action.
  • HUBSPOT  |  FRIDAY, JUNE 11, 2010
    [Business Blogging] 3 Ways to Turn Your Company Into a Blogging Machine
    Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. To do this, your business needs to become a blogging machine. Ways to Turn Your Company Into a Blogging Machine.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Business Blogging] 8 Things I Wish I Knew Before I Started Blogging
    And I''ll bet anyone who starts blogging for the first time can relate. Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. What I Wish I Knew Before I Started Blogging. Is blogging a challenge?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 4, 2011
    [Business Blogging] 5 Inbound Marketing Do's and Don'ts From Kanye West
    As an inbound marketer, one smart thing you can do is to create content for someone else's blog or website or collaborate on co-marketing opportunities. If you haven't already, start a business blog and regularly write about educational topics related to your industry. On the other hand, he also does a lot of things wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Business Blogging] 29 Reasons Why Your Company Blog Has Stalled
    At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business. In almost every situation, publishing a blog is an excellent strategy. blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Period.
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Business Blogging] How to Convert Casual Blog Visitors Into Dedicated Subscribers
    And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 14, 2013
    [Business Blogging] How to Arm Your B2B Blog for Maximum Marketing Firepower
    'Artillery B2B Marketing Blog > The Forward Observer With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. Now, all companies have websites, but those on the forward edge of the marketing battlefield are blogging.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Business Blogging] 2011 Trends for B-to-B Blogging
    My blog is an integral part of our total overall marketing program. We use it as the hub of our lead activity and think most B-to-B companies should be blogging as part of their overall marketing efforts. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 10, 2012
    [Business Blogging] 9 Top Twitter Tips You Should Start Using Today!
    In the course of those 3 years, I have interacted with some of the smartest business and marketing people on the planet. Twitter is an amazing mechanism for distributing news, tips, blogs and other types of information. Include a link to your blog or Linkedin profile. use Triberr to curate great blog posts. watched.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 22, 2011
    [Business Blogging] Top 10 Industrial Marketing Posts of 2011
    If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking.
  • INBLURBS  |  FRIDAY, MARCH 8, 2013
    [Business Blogging] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
    Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers. Original content builds you trust, customer loyalty and can position your business as trusted experts in your field. –David Meerman Scott.
  • SAZBEAN  |  SATURDAY, JANUARY 7, 2012
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of January 7, 2012
    12 Essential Tips for Revitalising Your Blog in 2012 (ProBlogger). Tips For Building a High Quality Blog Following (Mashable!). Social Business: 84% of businesses have not fully integrated Social Media in their operations (The Strategy Web). Yes, blog comments are still worth the effort (GigaOM). Spin Sucks).
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 16, 2010
    [Business Blogging] 5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy
    According to Hubspot,  72% of businesses have a social media strateg y. mentor that I respect from a previous company once told me that “A strategy is almost about deciding what not to do as it is what to do.&#  If a business wants to get strategic about social media, you can’t be everywhere and do everything at once.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2011
    [Business Blogging] Content Rules: Insight and Originality Attracts Clients
    Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011).
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Business Blogging] How Content Marketing Works on Pinterest
    However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. Content marketing is a focus for many agencies and businesses alike. Make sure your site and blog are Pinterest friendly.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Business Blogging] Top 5 Mistakes to Avoid on Your Company Blog
    Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Starting Without a Strategy Don’t take starting a company blog lightly. Interested in more Business resources?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 15, 2014
    [Business Blogging] Facebook Announces New Detailed Video Metrics
    'As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • SYNECORE  |  TUESDAY, JANUARY 21, 2014
    [Business Blogging] Looking for Content Marketing Success? Try an Editorial Calendar.
    'Your organization creates a blog. Your organization regularly posts content to its blog. Regularly posting content is the key to blogging success. As business floods in, blogging is often the first to fall by the wayside. Rather, blogging is a strategy that requires consistency. Check. Build Your Calendar.
  • HUBSPOT  |  SUNDAY, OCTOBER 21, 2012
    [Business Blogging] Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week
    Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? Facebook has recently launched a new structure to business pages for global brands, called Global Pages. Sounds pretty great, right?
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Business Blogging] How to Turn Your Blog Subscribers Into Valuable Business Leads
    it''s easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn''t just about creating content. And if that''s the only thing you''re focusing on, you''re definitely not using your blog to its fullest potential.
  • NUSPARK  |  FRIDAY, NOVEMBER 4, 2011
    [Business Blogging] Permission Marketing Drives White Paper Relevance
    For businesses that see the demise of their interruption marketing methods, white papers are crucial. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business? The Benefits of a Business Blog.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 26, 2011
    [Business Blogging] Key to Creating B2B Social Content That Engage Audiences
    How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? And, most critically, how will this ultimately help you achieve branding and demand generation goals that fuel business? MarketingProfs and the Business Marketing Association ).
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Business Blogging] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. Which e-newsletter and blogs do you subscribe to? Click and bye-bye.
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 16, 2012
    [Business Blogging] Is Your Social Media Marketing Plan SMART?
    Today most businesses have gotten beyond the question of whether or not to have a presence in social media. or more comments per blog post? How realistic is it that the business can spend the time and money to implement social media correctly? Take business blogs, for example. Specific.  What will it cost? Timely.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 22, 2011
    [Business Blogging] Should You Blog on Your Website or a Separate Site?
    As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain. Tweet.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Business Blogging] From “Don’t be evil” to “Just be good”
    Full disclosure – this post is not related to our standard business blog about all things SaaS and Marketing. Yvonne Chouinard takes this concept even further and writes about it in great detail in his book (one of my favorite business reads by the way), “ Let My People Go Surfing ”.  Tweet This! Share this on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Business Blogging] Why are America’s fastest-growing companies killing their blogs?
    Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. Is corporate blogging really declining? Is blogging dying?
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Business Blogging] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. Download the entire collection here , for free, to browse through all of the blog homepage designs we think are amazing! online consumers trust information and advice from blogs, according to BlogHer. 81% of U.S. 1) PandoDaily.
  • HUBSPOT  |  THURSDAY, OCTOBER 7, 2010
    [Business Blogging] 7 Things Your Blog’s Sidebar Can't Live Without
    Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income. But there are several important elements that your blog sidebar shouldn’t be without. Here are seven essential elements you should include in your blog's sidebar: 1. Recent Blog Posts.
  • WRITING ON THE WEB  |  MONDAY, APRIL 11, 2011
    [Business Blogging] Content Rules: Secrets of Writing Compelling Content
    But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking?
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Business Blogging] What Does Blogging Actually Mean? [Marketing Cast]
    We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? Blogging Is A Way to Run A Business. When it comes down to it, a blog is just a website. Today, many people are running their entire businesses on blogs. Blogging Is About Interaction.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 10, 2011
    [Business Blogging] Top 10 Social Rock Stars
    Potential social rock stars need to have an active blog as well as be active on Twitter and Facebook. We looked at over 1,000 of the top business blogs. We looked at more than just social media blogs because we felt that there were so many crossovers, it was hard to draw the line. BLOG RANK. BLOG RANK.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Business Blogging] Why You Should Publish Content for Entertainment Value Alone
    Other times, you need something more cerebral, like an article from the Harvard Business Review. The thing is, a site like BuzzFeed is in the business of entertainment. But we''re talking about your business blog, which has other goals like thought leadership, education, and lead generation. I know. Super vague, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 10, 2010
    [Business Blogging] It’s time to unleash your blog
    “We started the LinkedIn Blog almost three years ago when we were a 60 person company.  Nobody doubts the power of our blog now. And despite the fanfare of Twitter, Facebook and their much-hyped cousins, meaningful guidance on establishing and nurturing a blog in a corporate setting has been incredibly rare.  . Digg this!
  • HUBSPOT  |  THURSDAY, MARCH 3, 2011
    [Business Blogging] 7 Missed Social Media Lead Generation Opportunities
    If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Learn How to Leverage Social Media for Your Business.
  • BLOG MY CALLS  |  MONDAY, JULY 22, 2013
    [Business Blogging] How to Create Content that Converts
    'This is a guest blog from Jeff Molander, the authority of making social media sell, adjunct faculty at Loyola University, and author of Off the Hook Marketing: How to Make Social Sell for You. Let''s say you publish dozens of blog posts and get all kinds of traffic to your Web site. He is also a social media trainer and speaker. --.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Business Blogging] Why Your Blog Is Failing
    'Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. There are other circumstances a blog could fall victim to, to be sure. You''re using your blog as informal PR. You''re blogging about the wrong things.
  • WRITTENT  |  MONDAY, FEBRUARY 25, 2013
    [Business Blogging] 5 Benefits of Using a Blog Writing Service
    Business blogging is powerful. You’ve kept tabs on the content marketing trend and can see the potential it has for your business. But blogging takes time and work. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.].
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 27, 2012
    [Business Blogging] 3 Things to Consider When Hiring a Blog Ghostwriter
    Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Who is the audience?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Business Blogging] The Top 25 Posts of 2012
    by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. Some argue that 2012 was the year of the story in business. How to Write the Perfect B2B Blog Post We asked the indelible Mark Schaefer to offer some of his secrets to business blogging success. The Social Business Shift. Enjoy!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 12, 2012
    [Business Blogging] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
    The one statistic that stood out for me and is consistent in both these studies is that company blogs rated low for usage across the board. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic. third of those companies posted frequently to their blogs.”
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 22, 2013
    [Business Blogging] Guest Blogging: Just How Important Is It?
    'Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2011
    [Business Blogging] 4 Content Creation Lessons Marketers Can Learn From Journalists
    Just about every successful inbound marketer has embraced the fact that blogging can consistently generate traffic and leads for their business. Similarly, a business blog should provide valuable information and data for its target audience to learn from and use. well then my friend, you're in business.
  • SYNECORE  |  TUESDAY, APRIL 16, 2013
    [Business Blogging] Is Your Website Built for CONVERSION? A 10-Point Checklist
    'In today’s digital economy, your business website must do more than just look good. business blog is a great educational tool: think of each blog as an open letter to your target audience. Nurturing : Like most businesses, you are probably selling some type of product or service. Help, don’t hinder them.
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Business Blogging] How B2B Buyers Have Changed- and the Role of Content & Social Media
    Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. You have at least one, or you wouldn’t be in business.)
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Introducing Social Media to Your Business (Danny Brown). Small Business Social Media Infographic (Socialnomics). Define Successful Blogging for You (ProBlogger).
  • SAZBEAN  |  SATURDAY, OCTOBER 22, 2011
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of October 23, 2011
    How To Make An Impact With Social Media (And Avoid Disaster)  (Business Insider). Ways to Protect the Reputation of Your Small Business Online  (Mashable!). Steps to Ensure Your Business Blog Isn’t Boring  (HubSpot). How to get more inbound links to your B2B blog  (eMagine). Harvard Business Review).
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 17, 2010
    [Business Blogging] The Twofold Benefit of Optimizing Marketing Content
    After all, that’s how your prospects and customers will find your blog and/or Web site. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. am referring to optimizing customer engagement in B2B marketing. Resource
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 6, 2011
    [Business Blogging] Case study: How 20 high school students ignited a social media success
    After I met with the school management team and grasped their unique selling point of an academic education in English, I set about persuading the school to launch a daily blog, a Facebook Page and to get on Twitter ASAP. For that academic year I personally handled the account, ghost blogging and tweeting on a daily basis. Enjoy!
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Business Blogging] Websites With More Content Generate More Customers [New Infographic]
    Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. We've long known that business blogging , social media, and great content creation are the keys to successful inbound marketing. This isn't a surprise.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2012
    [Business Blogging] Week in Review - Feb 10th
    While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. How George Lucas Would Write a Blog Post by @pushing social. How evolved is your business blog
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Business Blogging] 4 Can't Miss Social Media Tips for Small Businesses
    If you own a small business and you aren’t using social media by now, you are giving yourself a massive disadvantage in the market. Social media takes the idea that there is no better form of advertisement than word of mouth, and lets the business interact with that word of mouth directly. It makes them feel trustworthy.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Business Blogging] How to Deal with Negative Comments [Marketing Cast]
    If you have been blogging for a while, you have probably felt the frustration associated with negative comments. If you are new to blogging, you probably fear receiving biting criticism. If they leave a blog comment, comment on the same post. Free Download: Better Business Blogging in 2011. Connect with HubSpot
  • BIZNOLOGY  |  THURSDAY, MARCH 20, 2014
    [Business Blogging] 8 dead easy steps for writing a blog in less than an hour
    Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. If you really need to get your blogging time down to less than an hour, we can help. 'Image credit: HubSpot.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 10, 2012
    [Business Blogging] Internal Links – the Secret Sauce for DiY SEO
    Read my earlier post, B2B Lead Generation Using a Business Blog ). It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks.
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [Business Blogging] A B2B Guide for Blogging Lead Generation
    With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. Think of it this way.
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Business Blogging] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
    Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging. really?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Business Blogging] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    82% of businesses plan to increase spending on content marketing in the coming year. B2B firms spend, on average, more than 25% of their marketing budgets on the development, delivery and promotion of content to drive business leads. How Blogging Used in Content Marketing? Cox Business ). Cox Business ).
  • SOCIAL MARKETING FORUM  |  THURSDAY, NOVEMBER 25, 2010
    [Business Blogging] Listen to Your Super-Consumers and Engage the Engaged to Grow Sales
    Relationships matter much more than connections in business. But most of all listen to them, learn from them, they’ll tell you what they need from you and your business. In business, it’as about mutual relevance and value. And in business you will often listen more to your most valuable followers, fans and customers.
  • HUBSPOT  |  WEDNESDAY, JUNE 20, 2012
    [Business Blogging] The Foolproof Formula for Writing a Solid Blog Post [Template]
    You know blogging is critical, paramount, indispensable to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Business Blogging] The Trick to Seeing Through Marketing Statistics
    An example I recently came across is Passle’s State of Business Blogging 2013 report, with markedly different results from the Content Marketing Institute’s 2014 Benchmarks report. 'If you torture the data long enough, it will confess to anything. Turn Stats Upside Down. Before you react, turn the same metric upside down.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Business Blogging] 12 Things You Should Be Using Your Blog For (Besides Blogging)
    So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Business Blogging] How to Use a B2B Blog to Win Customers and Influence Prospects
    B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Are you using a blog as part of your B2B marketing?
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Business Blogging] 11 Thought-Provoking Guides to Content Marketing for 2014
    'A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 7, 2011
    [Business Blogging] Content Checklist: Don’t Publish Without It
    The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is a great checklist to keep handy for anyone creating content for blogs. This is similar to what I write about in my ebook, Content Marketing with Blogs.
  • HUBSPOT  |  WEDNESDAY, JULY 18, 2012
    [Business Blogging] The Marketer's Ultimate Guide to Link Bait
    At HubSpot, we've known for a while -- anecdotally -- that link bait content is extremely beneficial to our business blogging efforts. So I decided to dig into HubSpot's Blog Analytics and do a quick and simple analysis on the success of what we can consider to be the 'link bait' content we've published on this very blog.
  • WRITING ON THE WEB  |  MONDAY, APRIL 14, 2014
    [Business Blogging] Success Secrets of a Writing Career: WOOT & WOOF
    Take any writing assignment, either for yourself, your own business, blog, or ebook , or one for a paying client. Recently I read a good post about “ The 5 Qualities You Need to Successfully Self-Publish Your Book, ” by Nina Amir on The Future of Ink blog. ’ Thinking doesn’t drive results.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 1, 2011
    [Business Blogging] Don’t Take “Selling” Out of Content Marketing
    And that is… content marketing must deliver a real business value. Let’s not kid ourselves; business is war, especially in today’s hyper-competitive global marketplace. am not suggesting that you turn your blogs and social media outreach into complete sales pitches. No complaints there. It is as simple as that. Sounds familiar?
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Business Blogging] Social Business Failure Is a Choice: Speaking a Common Language
    Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. In practice, social business is a huge Babylonian confusion. In order to know how to succeed, it’s essential to speak a common – business – language and to ask ourselves a few simple questions to start with.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MAY 31, 2010
    [Business Blogging] Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.
    have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO? Here less is better.
  • HUBSPOT  |  THURSDAY, DECEMBER 2, 2010
    [Business Blogging] 7 Things Blogging Does [Plus a Free EBook]
    According to HubSpot research companies that have a business blog attract 55% more website visitors than non-blogging companies. HubSpot has partnered with Jeff Ente of Who’s Blogging What to create a a new 24 page ebook that provides business blogging expertise from some of the best bloggers on the web.
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Business Blogging] Case Study: Firing a PR Firm
    He just started calling editors of major marketing publications and blogs. We write guest blogs. There are other words that describe our experience more accurately but should not appear on a reputable business blog like this one. I want to tell you a story. This story is about LogMyCalls ' PR efforts. They were terrible.
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [Business Blogging] The 7 Deadly Sins of Blogging
    The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. syndrome in blogging, where every post is about ME, MY company, or MY product or service. If exposed, this practice destroys a blog's credibility.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 23, 2011
    [Business Blogging] My totally awesome review of the book, Launch, by Michael A. Stelzner
    Small business owners : Launch was crafted to help small business owners figure out how to respond to an ever changing world without performing the types of activities people hate to do (like selling). Instead, Launch focuses on how to build lasting relationships that will help grow small businesses into empires. refused.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Business Blogging] 10 Marketing Stories You Might Have Missed This Week
    It is a busy time of year for most marketers, so we wanted to close the week out with a recap of some of the biggest online marketing related stories that you might have missed. Hot Tips to Make Your Readers Fall in Love - Building an engaged readership for your blog is important. Free Download: Better Business Blogging in 2011.
  • WRITING ON THE WEB  |  SUNDAY, SEPTEMBER 4, 2011
    [Business Blogging] 5 Blog Writing Lessons from the U.S. Open Tennis Championships
    Every time I watch top tennis players compete, I learn something about blog writing. Seriously, I think about tennis when I’m blogging.) Here are five blog writing tips. Never forget why people read your blog and why you started your blog in the first place. Blog writing doesn’t work that way.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 4, 2010
    [Business Blogging] The 3 P’s of Content Marketing: What’s Your Position?
    What’s your positioning for your business? write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. My business site is at ContentforCoachesandConsultants.com. This blog is currently ranked #5 in the Top42 Content Marketing Blogs.
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