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  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 23, 2013
    [Business Blogging] 6 Content Marketing Rules for Professionals on the Web
    'Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Business Blogging] How to Write the Best Blog Post EVER
    Some of the most common blogging advice is to write great posts. The problem is that few experts (if any) actually go into detail about how to actually write compelling and interesting blog posts. Today, we are going to review the elements of great blog posts so you can use these traits to write the best blog post ever.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 4, 2012
    [Business Blogging] Social Media for Busy Business Bloggers
    With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? just make sure that you link it back to your blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 13, 2014
    [Business Blogging] The power and perils of the pivot
    Sounds like a zero-brainer, given that Im in love with writing and storytelling, but it turned out to be a big-brainer for one reason: I run a semi-successful blog on creatives making a living online while showcasing my digital illustration work, geared towards clients in the social media / blogging crowd. I’m losing clients.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 3, 2014
    [Business Blogging] Start an Expert Ebook with an Outline: 11 Steps
    Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. So let’s get busy. '11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Ask ‘ what if?’
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Business Blogging] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. But did you know that the frequency with which you blog also has a direct impact on the amount of subscribers and email traffic you receive? Blog regularly. Blog regularly.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 9, 2012
    [Business Blogging] Content Marketing Coup: How Social Media Examiner Grew Its List 234%
    He runs one of the world’s top business blogs, with an email list of more than 124,000 and growing, plus over 450,000 visitors per day. He also recently published his latest book, Launch: How to Quickly Propel Your Business Beyond the Competition, that details his strategy for developing new business initiatives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 17, 2014
    [Business Blogging] Creating the beautiful blog with Stanford Smith
    recently had a chance to catch up with Stanford Smith , one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. Stan was the co-author of the best-selling book  Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time.
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Business Blogging] 11 Signs Your Business is in Dire Need of Blogging
    'Does it feel like your business is stuck in a bit of a marketing rut? The solution to your problem might be business blogging – or creating more content if you’re already on it. If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 19, 2012
    [Business Blogging] A Checklist for 2012 Content Marketing Plans
    I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Checkout this previous blog post for Subject Line Tips ). 2012 Content Marketing – how did we get here so fast?
  • SAZBEAN  |  SATURDAY, NOVEMBER 17, 2012
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of November 17, 2012
    Businesses  (Mashable!) News & Notes
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Business Blogging] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
    Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do. If that’s the case, then you may not be getting the interaction you had hoped for and you’re wondering why everyone is so psyched about using blogs to build their business and yours is just sitting there.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 8, 2010
    [Business Blogging] Savvy Week in Review - January 8
    Get Out Your Dancing Shoes - It's Time to Blog! in corporate blogging. Business Blogs Average 12 Times More Subscribers by Email Than by RSS - via @hubspot Want a good way to build your blog subscription rate? Looking for ways to kick-start 2010? The posts below should get your brain humming.
  • B2B LEAD BLOG  |  FRIDAY, JULY 6, 2012
    [Business Blogging] Friday Wrap-up: This Week in B2B Marketing Tips
    The “How To” of Business Blogging. Another primer here, but well worth the read if you’re considering starting your own business blog. For those with established blogs, this post from Drew’s Marketing Minute offers a few best practices you might want to ensure you’re following. The “how to” of business blogging.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 5, 2011
    [Business Blogging] Overwhelmed by Blogging? Three Tips to Make it Work!
    If you’re just starting out with blogging and feeling overwhelmed, this video is a MUST! Erica Allison is the president of Allison Development Group and she shares her personal experience as a small business owner who has a blog for business purposes. Her blog is a source of referrals and leads for new business.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Business Blogging] Do you mix business and pleasure?
    Should I write about personal stuff on my business blog? hear these questions from new bloggers of all kinds – B2B business people, start-ups, creative entrepreneurs, artists, coaches, etc. Whether and how to incorporate personal stories and information in a “business” blog is a common quandary. My kid?
  • SALES CHALLENGER  |  TUESDAY, JUNE 17, 2014
    [Business Blogging] The Reason for Increased Sales Cycle Lengths
    'This is the second in a series of blog posts on our latest research: Creating Customer Consensus. Please share with us below how consensus requirements are impacting your business. Blog CEB Sales Blog Sales & Service Sales and Marketing Solutions Selling Click here to read the first.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 21, 2012
    [Business Blogging] Social Media Isn’t “Ludicrously Complicated,” Business Is
    Business Insider, one of the world’s top business blogs, reported on the graphic , calling social media “ludicrously complicated,” “confusing” and “an absolute mess.” Swap Facebook for Avis and Loopt for Ensis, and the message is unchanged: business is complicated.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Business Blogging] 2011 Trends for B-to-B Blogging
    My blog is an integral part of our total overall marketing program. We use it as the hub of our lead activity and think most B-to-B companies should be blogging as part of their overall marketing efforts. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Business Blogging] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    It probably won’t come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. But did you know that the frequency with which you blog also has a direct impact on the amount of subscribers and email traffic you receive? News & Notes
  • SAZBEAN  |  WEDNESDAY, OCTOBER 12, 2011
    [Business Blogging] 10 Ways To Grow Your Blog’s Community
    As a small business owner, you love your blog. Your blog is where your community goes to hear your insight, it’s where they learn more about you, and it’s where they put a human face on your logo. Or, it would be all of those things if anyone was actually reading your blog. – 10 Ways To Grow Your Blog’s Community.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Business Blogging] Use Pull Marketing to Communicate with the SMB Market
    In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Note from the list above that the two top categories business owners use for information gathering about purchases are search engines and websites/blogs. According to a major survey by Inc.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 14, 2013
    [Business Blogging] How to Arm Your B2B Blog for Maximum Marketing Firepower
    'Artillery B2B Marketing Blog > The Forward Observer With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. Now, all companies have websites, but those on the forward edge of the marketing battlefield are blogging.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 27, 2013
    [Business Blogging] Online Content Marketing: Let’s Put the “We” Back Into Weblog
    I get calls from small business professionals who want to start a blog or an e-newsletter. It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. What are their struggles? What do they most desire?
  • WORKFACE  |  MONDAY, JUNE 4, 2012
    [Business Blogging] 5 Cool Social Media Tools to Help You Expand Your Small Business
    For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If you’re running a small business, here are 5 tools that are definitely worth a download. Disqus is a must-have addition for any small business blog. 1) Monitter. 3) Sprout Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Business Blogging] Ten reasons to blog – even if nobody reads it
     . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There must be some good business reason they do it, right? .
  • WRITING ON THE WEB  |  FRIDAY, MAY 28, 2010
    [Business Blogging] 6 Ways Blog Formatting Engages the Reader’s Brain
    What are the two most important parts of your business blog post? It’s the bait on your fishing hook which draws people over to your blog site to read your stuff. The call to action is what gets you business results and turns readers into clients. Ways to Enrich Your Blog Posts. The call to action.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Business Blogging] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    'Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Blogging Benefits. Done correctly, business blogging can generate financial results even better than the value of golden eggs.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 26, 2011
    [Business Blogging] Key to Creating B2B Social Content That Engage Audiences
    How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? And, most critically, how will this ultimately help you achieve branding and demand generation goals that fuel business? MarketingProfs and the Business Marketing Association ).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Business Blogging] What the Heck Is Blogging? A Sneak Peek Into Marketing's Newest Pastime [Infographic]
    And I''m just one type of blogger -- a business blogger -- but there''s way more questions about the world of blogging than those that revolve around day-to-day responsibilities. How many people read blogs? If you write for a business'' blog, what kind of business metrics can you drive? Blogging
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Business Blogging] How to Convert Casual Blog Visitors Into Dedicated Subscribers
    And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.
  • HUBSPOT  |  FRIDAY, JUNE 11, 2010
    [Business Blogging] 3 Ways to Turn Your Company Into a Blogging Machine
    Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. To do this, your business needs to become a blogging machine. Ways to Turn Your Company Into a Blogging Machine.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 22, 2011
    [Business Blogging] Top 10 Industrial Marketing Posts of 2011
    If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking.
  • INBLURBS  |  FRIDAY, MARCH 8, 2013
    [Business Blogging] 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%
    Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers. Original content builds you trust, customer loyalty and can position your business as trusted experts in your field. –David Meerman Scott.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Business Blogging] 29 Reasons Why Your Company Blog Has Stalled
    At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business. In almost every situation, publishing a blog is an excellent strategy. blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Period.
  • SAZBEAN  |  SATURDAY, JANUARY 7, 2012
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of January 7, 2012
    12 Essential Tips for Revitalising Your Blog in 2012 (ProBlogger). Tips For Building a High Quality Blog Following (Mashable!). Social Business: 84% of businesses have not fully integrated Social Media in their operations (The Strategy Web). Yes, blog comments are still worth the effort (GigaOM). Spin Sucks).
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 10, 2012
    [Business Blogging] 9 Top Twitter Tips You Should Start Using Today!
    In the course of those 3 years, I have interacted with some of the smartest business and marketing people on the planet. Twitter is an amazing mechanism for distributing news, tips, blogs and other types of information. Include a link to your blog or Linkedin profile. use Triberr to curate great blog posts. watched.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Business Blogging] How to Pick the Perfect CTA for Every Blog Post
    So you want to maximize the conversion potential of your business blog, eh? Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. The Blog CTA Selection Thought Process. 2) Target Persona of Blog Post. 4) Subject Matter of Blog Post. Voila!
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2011
    [Business Blogging] Content Rules: Insight and Originality Attracts Clients
    Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011).
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Business Blogging] How Content Marketing Works on Pinterest
    However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. Content marketing is a focus for many agencies and businesses alike. Make sure your site and blog are Pinterest friendly.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Business Blogging] Getty's New Free Stock Photos Come With a Price
    If the image can be embedded (not all can), you will see a little button with brackets underneath the photo: Then a popup comes up with the embed code and a preview of how the image will look on your blog or website: Copy the code onto your site, and you should be good to go. Think about your typical business blog.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Business Blogging] 3 Tips to Help Content Marketers Understand Sales Cycles
    If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 16, 2013
    [Business Blogging] Sales Prospecting Perspectives Weekly Recap – Week of August 16, 2013
    If you’d like to see more great sales and marketing blog posts from other bloggers, follow us on Twitter. This blog post shows inside sales reps how to challenge themselves to challenge prospects’ responses and objections, ultimately passing more leads closing more sales. 'Happy Friday, Sales Prospecting Perspectives readers.
  • NUSPARK  |  FRIDAY, NOVEMBER 4, 2011
    [Business Blogging] Permission Marketing Drives White Paper Relevance
    For businesses that see the demise of their interruption marketing methods, white papers are crucial. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business? The Benefits of a Business Blog.
  • HUBSPOT  |  MONDAY, MARCH 21, 2011
    [Business Blogging] Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion
    We all know that starting a blog can feel daunting. Worse yet, starting a blog from zero subscribers can mean a slow onramp and potentially losing the motivation to keep blogging. That seems so depressing, why would anyone even bother starting a blog? Since then PrimePay has continued to blog gaining steam along the way.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Business Blogging] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. Which e-newsletter and blogs do you subscribe to? Click and bye-bye.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Business Blogging] From “Don’t be evil” to “Just be good”
    Full disclosure – this post is not related to our standard business blog about all things SaaS and Marketing. Yvonne Chouinard takes this concept even further and writes about it in great detail in his book (one of my favorite business reads by the way), “ Let My People Go Surfing ”.  Tweet This! Share this on LinkedIn.
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 16, 2012
    [Business Blogging] Is Your Social Media Marketing Plan SMART?
    Today most businesses have gotten beyond the question of whether or not to have a presence in social media. or more comments per blog post? How realistic is it that the business can spend the time and money to implement social media correctly? Take business blogs, for example. Specific.  What will it cost? Timely.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 22, 2011
    [Business Blogging] Should You Blog on Your Website or a Separate Site?
    As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain. Tweet.
  • HUBSPOT  |  SUNDAY, OCTOBER 21, 2012
    [Business Blogging] Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week
    Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? Facebook has recently launched a new structure to business pages for global brands, called Global Pages. Sounds pretty great, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Business Blogging] Why are America’s fastest-growing companies killing their blogs?
    Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. Is corporate blogging really declining? Is blogging dying?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 15, 2014
    [Business Blogging] Facebook Announces New Detailed Video Metrics
    'As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • WRITING ON THE WEB  |  MONDAY, APRIL 11, 2011
    [Business Blogging] Content Rules: Secrets of Writing Compelling Content
    But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking?
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Business Blogging] What Does Blogging Actually Mean? [Marketing Cast]
    We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? Blogging Is A Way to Run A Business. When it comes down to it, a blog is just a website. Today, many people are running their entire businesses on blogs. Blogging Is About Interaction.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 27, 2012
    [Business Blogging] 3 Things to Consider When Hiring a Blog Ghostwriter
    Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Who is the audience?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Business Blogging] The Top 25 Posts of 2012
    by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. Some argue that 2012 was the year of the story in business. How to Write the Perfect B2B Blog Post We asked the indelible Mark Schaefer to offer some of his secrets to business blogging success. The Social Business Shift. Enjoy!
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Business Blogging] Why Your Blog Is Failing
    'Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. There are other circumstances a blog could fall victim to, to be sure. You''re using your blog as informal PR. You''re blogging about the wrong things.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 10, 2010
    [Business Blogging] It’s time to unleash your blog
    “We started the LinkedIn Blog almost three years ago when we were a 60 person company.  Nobody doubts the power of our blog now. And despite the fanfare of Twitter, Facebook and their much-hyped cousins, meaningful guidance on establishing and nurturing a blog in a corporate setting has been incredibly rare.  . Digg this!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 12, 2012
    [Business Blogging] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
    The one statistic that stood out for me and is consistent in both these studies is that company blogs rated low for usage across the board. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic. third of those companies posted frequently to their blogs.”
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 22, 2013
    [Business Blogging] Guest Blogging: Just How Important Is It?
    'Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer.
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Business Blogging] How B2B Buyers Have Changed- and the Role of Content & Social Media
    Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. You have at least one, or you wouldn’t be in business.)
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Introducing Social Media to Your Business (Danny Brown). Small Business Social Media Infographic (Socialnomics). Define Successful Blogging for You (ProBlogger).
  • SAZBEAN  |  SATURDAY, OCTOBER 22, 2011
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of October 23, 2011
    How To Make An Impact With Social Media (And Avoid Disaster)  (Business Insider). Ways to Protect the Reputation of Your Small Business Online  (Mashable!). Steps to Ensure Your Business Blog Isn’t Boring  (HubSpot). How to get more inbound links to your B2B blog  (eMagine). Harvard Business Review).
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 17, 2010
    [Business Blogging] The Twofold Benefit of Optimizing Marketing Content
    After all, that’s how your prospects and customers will find your blog and/or Web site. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. am referring to optimizing customer engagement in B2B marketing. Resource
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 20, 2014
    [Business Blogging] Should You Send Holiday Newsletters?
    Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects. Of course, I close business every time. 'Shortcuts to Newsletters. Look ahead.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2012
    [Business Blogging] Week in Review - Feb 10th
    While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. How George Lucas Would Write a Blog Post by @pushing social. How evolved is your business blog
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Business Blogging] 4 Can't Miss Social Media Tips for Small Businesses
    If you own a small business and you aren’t using social media by now, you are giving yourself a massive disadvantage in the market. Social media takes the idea that there is no better form of advertisement than word of mouth, and lets the business interact with that word of mouth directly. It makes them feel trustworthy.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Business Blogging] Websites With More Content Generate More Customers [New Infographic]
    Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. We've long known that business blogging , social media, and great content creation are the keys to successful inbound marketing. This isn't a surprise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 6, 2011
    [Business Blogging] Case study: How 20 high school students ignited a social media success
    After I met with the school management team and grasped their unique selling point of an academic education in English, I set about persuading the school to launch a daily blog, a Facebook Page and to get on Twitter ASAP. For that academic year I personally handled the account, ghost blogging and tweeting on a daily basis. Enjoy!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 10, 2012
    [Business Blogging] Internal Links – the Secret Sauce for DiY SEO
    Read my earlier post, B2B Lead Generation Using a Business Blog ). It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks.
  • SOCIAL MARKETING FORUM  |  THURSDAY, NOVEMBER 25, 2010
    [Business Blogging] Listen to Your Super-Consumers and Engage the Engaged to Grow Sales
    Relationships matter much more than connections in business. But most of all listen to them, learn from them, they’ll tell you what they need from you and your business. In business, it’as about mutual relevance and value. And in business you will often listen more to your most valuable followers, fans and customers.
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Business Blogging] How to Deal with Negative Comments [Marketing Cast]
    If you have been blogging for a while, you have probably felt the frustration associated with negative comments. If you are new to blogging, you probably fear receiving biting criticism. If they leave a blog comment, comment on the same post. Free Download: Better Business Blogging in 2011. Connect with HubSpot
  • BIZNOLOGY  |  THURSDAY, MARCH 20, 2014
    [Business Blogging] 8 dead easy steps for writing a blog in less than an hour
    Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. If you really need to get your blogging time down to less than an hour, we can help. 'Image credit: HubSpot.
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Business Blogging] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
    Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging. really?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Business Blogging] How to Use a B2B Blog to Win Customers and Influence Prospects
    B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Are you using a blog as part of your B2B marketing?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Business Blogging] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    82% of businesses plan to increase spending on content marketing in the coming year. B2B firms spend, on average, more than 25% of their marketing budgets on the development, delivery and promotion of content to drive business leads. How Blogging Used in Content Marketing? Cox Business ). Cox Business ).
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Business Blogging] 12 Things You Should Be Using Your Blog For (Besides Blogging)
    So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [Business Blogging] A B2B Guide for Blogging Lead Generation
    With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. Think of it this way.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 7, 2011
    [Business Blogging] Content Checklist: Don’t Publish Without It
    The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is a great checklist to keep handy for anyone creating content for blogs. This is similar to what I write about in my ebook, Content Marketing with Blogs.
  • WRITING ON THE WEB  |  MONDAY, APRIL 14, 2014
    [Business Blogging] Success Secrets of a Writing Career: WOOT & WOOF
    Take any writing assignment, either for yourself, your own business, blog, or ebook , or one for a paying client. Recently I read a good post about “ The 5 Qualities You Need to Successfully Self-Publish Your Book, ” by Nina Amir on The Future of Ink blog. ’ Thinking doesn’t drive results.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 1, 2011
    [Business Blogging] Don’t Take “Selling” Out of Content Marketing
    And that is… content marketing must deliver a real business value. Let’s not kid ourselves; business is war, especially in today’s hyper-competitive global marketplace. am not suggesting that you turn your blogs and social media outreach into complete sales pitches. No complaints there. It is as simple as that. Sounds familiar?
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Business Blogging] 11 Thought-Provoking Guides to Content Marketing for 2014
    'A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Business Blogging] Social Business Failure Is a Choice: Speaking a Common Language
    Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. In practice, social business is a huge Babylonian confusion. In order to know how to succeed, it’s essential to speak a common – business – language and to ask ourselves a few simple questions to start with.
  • WRITTENT  |  MONDAY, FEBRUARY 25, 2013
    [Business Blogging] 5 Benefits of Using a Blog Writing Service
    Business blogging is powerful. You’ve kept tabs on the content marketing trend and can see the potential it has for your business. But blogging takes time and work. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.].
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MAY 31, 2010
    [Business Blogging] Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.
    have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO? Here less is better.
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [Business Blogging] The 7 Deadly Sins of Blogging
    The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. syndrome in blogging, where every post is about ME, MY company, or MY product or service. If exposed, this practice destroys a blog's credibility.
  • HUBSPOT  |  MONDAY, DECEMBER 13, 2010
    [Business Blogging] No Time to Blog? Learn How To Make It Routine [Marketing Cast]
    Finding the time to blog is a frequent challenge for many marketers. In this episode of the Weekly Marketing Cast , David Meerman Scott advises businesses how to avoid a common time management trap by developing a routine. Develop a Blogging Routine. In many ways blogging reminds David of exercising. Connect with HubSpot
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 23, 2011
    [Business Blogging] My totally awesome review of the book, Launch, by Michael A. Stelzner
    Small business owners : Launch was crafted to help small business owners figure out how to respond to an ever changing world without performing the types of activities people hate to do (like selling). Instead, Launch focuses on how to build lasting relationships that will help grow small businesses into empires. refused.
  • HUBSPOT  |  THURSDAY, DECEMBER 2, 2010
    [Business Blogging] 7 Things Blogging Does [Plus a Free EBook]
    According to HubSpot research companies that have a business blog attract 55% more website visitors than non-blogging companies. HubSpot has partnered with Jeff Ente of Who’s Blogging What to create a a new 24 page ebook that provides business blogging expertise from some of the best bloggers on the web.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Business Blogging] The Trick to Seeing Through Marketing Statistics
    An example I recently came across is Passle’s State of Business Blogging 2013 report, with markedly different results from the Content Marketing Institute’s 2014 Benchmarks report. 'If you torture the data long enough, it will confess to anything. Turn Stats Upside Down. Before you react, turn the same metric upside down.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Business Blogging] Why You Should Measure New and Mature B2B Blogs Differently
    'With blogging, success doesn''t happen overnight. How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. In the past, we''ve written about the blogging metrics you should be tracking to report on your blog''s success. know, right?
  • WRITING ON THE WEB  |  SUNDAY, SEPTEMBER 4, 2011
    [Business Blogging] 5 Blog Writing Lessons from the U.S. Open Tennis Championships
    Every time I watch top tennis players compete, I learn something about blog writing. Seriously, I think about tennis when I’m blogging.) Here are five blog writing tips. Never forget why people read your blog and why you started your blog in the first place. Blog writing doesn’t work that way.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 4, 2010
    [Business Blogging] The 3 P’s of Content Marketing: What’s Your Position?
    What’s your positioning for your business? write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. My business site is at ContentforCoachesandConsultants.com. This blog is currently ranked #5 in the Top42 Content Marketing Blogs.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Business Blogging] 10 Marketing Stories You Might Have Missed This Week
    It is a busy time of year for most marketers, so we wanted to close the week out with a recap of some of the biggest online marketing related stories that you might have missed. Hot Tips to Make Your Readers Fall in Love - Building an engaged readership for your blog is important. Free Download: Better Business Blogging in 2011.
  • HUBSPOT  |  MONDAY, APRIL 18, 2011
    [Business Blogging] 5 Tips For Better Business Storytelling
    This is a guest blog post written by Brian Tarcy, a journalist, who has authored or co-authored more than a dozen books with business leaders, professional athletes, and medical professionals. He has two blogs: www.freecheezeburgerz.com and www.whatzgonnahappen.com. Free Download: Better Business Blogging in 2011.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Business Blogging] Make the Most of Your Blog
    Today's post from the Chamber of Commerce features business-growth advice for small companies. Business blogs are a great way to give potential clients free information and boost your brand. To achieve optimal success, a blog must be a living, breathing, integral part of your online persona. Submit your blog URL.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Business Blogging] Top 100 Marketing Blogs [HubSpot Hot 100]
    Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. This list dynamically ranks marketing blogs according to several key metrics, including traffic, engagement, and blog grade. Blog Grade is the score generated by HubSpot's free Blog Grader tool.
  • INBLURBS  |  MONDAY, NOVEMBER 22, 2010
    [Business Blogging] Want more traffic? Than build your visibility!
    When you can manage to increase new visitors to your website and keep them coming back, this will allow your business to get seen from more people more often and will help you to generating more sales. Start a business blog. And in the next steps to converting them into customers through lead capture and lead nurturing.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Business Blogging] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. 13 Business Blogging Mistakes & Their Easy Fixes. How to Achieve Business Growth Through Blogging. Who's Blogging What: Better Business Blogging in 2011.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2011
    [Business Blogging] How to Use Analytics to Achieve Your Next Blog Article's Goals
    We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article? What can you learn?
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