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  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Business Blogging] The Trick to Seeing Through Marketing Statistics
    An example I recently came across is Passle’s State of Business Blogging 2013 report, with markedly different results from the Content Marketing Institute’s 2014 Benchmarks report. If you torture the data long enough, it will confess to anything. Before you react, turn the same metric upside down. Put Stats Back in Context.
  • NUSPARK  |  FRIDAY, NOVEMBER 4, 2011
    [Business Blogging] Permission Marketing Drives White Paper Relevance
    For businesses that see the demise of their interruption marketing methods, white papers are crucial. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business? The Benefits of a Business Blog.
  • SYNECORE  |  WEDNESDAY, AUGUST 19, 2015
    [Business Blogging] Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy
    Instead of buying display ads in print publications, they could create a business blog that people would look forward to reading. The most common way to do this is by blogging and using social media to talk about the problems their target audience of potential customers cares about. OUT OUT OUT OUT OUT OUT OUT OUT.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 19, 2012
    [Business Blogging] A Checklist for 2012 Content Marketing Plans
    2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Checkout this previous blog post for Subject Line Tips ).
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Business Blogging] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram  (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Business Blogging] 5 Reasons to Encourage Your Sales Team to Blog
    One of the most common excuses businesses give when asked why they aren't blogging is the time commitment and lack of bandwidth. That said, a commitment to blogging can yield some pretty powerful results , and while it is -- yes -- a commitment that takes some time and effort, there are ways to lighten the load. It makes sense.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Business Blogging] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. Which e-newsletter and blogs do you subscribe to? Click and bye-bye.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Business Blogging] What Should You Blog About?
    Whether I’m working with a CEO, marketing manager, novelist, or small business owner, there is always one question that comes up early in our discussions around blogging: “What should I blog about?” Launching a blog is a long-term commitment. So, how do you figure out what you should be blogging about?
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 6, 2011
    [Business Blogging] Your blog needs a Comments policy; suggested contents
    As the granddaddy of social media, blogging was designed from the get-go to be interactive …hence the Comments form that appears after every post, which lets readers join in a conversation about the topic raised by the blogger in the post itself. If you have a business blog, you may have noticed that it can [.].
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Business Blogging] Social Business Failure Is a Choice: Speaking a Common Language
    Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. In practice, social business is a huge Babylonian confusion. In order to know how to succeed, it’s essential to speak a common – business – language and to ask ourselves a few simple questions to start with.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 10, 2013
    [Business Blogging] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    82% of businesses plan to increase spending on content marketing in the coming year. B2B firms spend, on average, more than 25% of their marketing budgets on the development, delivery and promotion of content to drive business leads. How Blogging Used in Content Marketing? Cox Business ). Cox Business ).
  • HUBSPOT  |  FRIDAY, JANUARY 25, 2013
    [Business Blogging] How to Transform Yourself Into an Agile Business Blogger
    Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. Well, I guess that's one way to approach business blogging.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 29, 2013
    [Business Blogging] Encore: BuyerZone names Fearless Competitor the #1 B2B marketing blog for 2012
    Buffer The blog of the sales lead generation company Find New Customers – Fearless Competitor is Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com. Find New Customers Blog Fearless Competitor Achieves National Recognition as the No. You should check out all the wonderful blogs on this great list.).
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 25, 2015
    [Business Blogging] Great Blog Content:2 Reasons for Writing Stories
    Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action. My background in psychology has been essential in learning how to write effective content for a business blog.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 9, 2012
    [Business Blogging] Content Marketing Coup: How Social Media Examiner Grew Its List 234%
    He runs one of the world’s top business blogs, with an email list of more than 124,000 and growing, plus over 450,000 visitors per day. He also recently published his latest book, Launch: How to Quickly Propel Your Business Beyond the Competition, that details his strategy for developing new business initiatives.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 4, 2015
    [Business Blogging] Write with this Easy Expert Ebook Outline
    Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to  get found, get known and get clients. So let’s get busy. Are you an expert? Then you need to write and publish an  expert ebook.   Now.  Trust me on this one. Traditional publishing barriers have fallen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 6, 2011
    [Business Blogging] Case study: How 20 high school students ignited a social media success
    After I met with the school management team and grasped their unique selling point of an academic education in English, I set about persuading the school to launch a daily blog, a Facebook Page and to get on Twitter ASAP. For that academic year I personally handled the account, ghost blogging and tweeting on a daily basis. Enjoy!
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Business Blogging] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 27, 2013
    [Business Blogging] Online Content Marketing: Let’s Put the “We” Back Into Weblog
    I get calls from small business professionals who want to start a blog or an e-newsletter. It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. What are their struggles? What do they most desire?
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Business Blogging] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. Off Your Blog. But have no fear!
  • HUBSPOT  |  THURSDAY, MAY 7, 2015
    [Business Blogging] A Beginner's Guide to Publishing on LinkedIn
    Before you dive into a post, it's important to note that LinkedIn's publishing platform is a little different than your company blog. While this is a without a doubt a valuable audience to tap into, you'll want to be sure that you're using their platform in combination with your actual business blog where your niche audience lives.
  • WEBBIQUITY  |  MONDAY, JUNE 25, 2012
    [Business Blogging] How Social Media, Content Transform Marketing from Expense to Investment
    Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.
  • WRITING ON THE WEB  |  MONDAY, APRIL 11, 2011
    [Business Blogging] Content Rules: Secrets of Writing Compelling Content
    But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking?
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 14, 2013
    [Business Blogging] How to Arm Your B2B Blog for Maximum Marketing Firepower
    Artillery B2B Marketing Blog > The Forward Observer With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. Now, all companies have websites, but those on the forward edge of the marketing battlefield are blogging.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 23, 2015
    [Business Blogging] 5 Ecommerce Companies Using Content Wisely this Holiday Season
    Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? Some of these ecommerce shops show you what content marketing is all about. Coach. Target. Burberry. Wayfair.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 13, 2014
    [Business Blogging] The power and perils of the pivot
    Sounds like a zero-brainer, given that Im in love with writing and storytelling, but it turned out to be a big-brainer for one reason: I run a semi-successful blog on creatives making a living online while showcasing my digital illustration work, geared towards clients in the social media / blogging crowd.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Business Blogging] The Native Advertising Trend: Hot or Hoax?
    Traditional ads that display on blogs and publisher’s sites are easy to spot. You can see how fuzzy the lines are getting.  As the amount of native advertising and sponsored content rises, we’ll witness more complex and blurred business relationships between bloggers/publisher and advertisers. Native advertising.  It’s all the buzz.
  • LEADER NETWORKS  |  MONDAY, AUGUST 13, 2012
    [Business Blogging] Social Business Strategy Blog Must Reads
    There is a lot of information on the web about social media marketing, but relatively little of it explores B2B Social Business in ways that are useful to the enterprise or take into account the matrix of issues that must be considered when developing the right strategy for one's organization.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 22, 2011
    [Business Blogging] Top 10 Industrial Marketing Posts of 2011
    If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 3, 2014
    [Business Blogging] Start an Expert Ebook with an Outline: 11 Steps
    Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. So let’s get busy. 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Ask ‘ what if?’
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, DECEMBER 14, 2011
    [Business Blogging] Inbound Marketing Analytics 101
    Business Blogging. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteInbound Marketing Analytics Overview. Email Marketing. Your Website & Landing Pages.
  • SAZBEAN  |  SATURDAY, OCTOBER 22, 2011
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of October 23, 2011
    How To Make An Impact With Social Media (And Avoid Disaster)  (Business Insider). Ways to Protect the Reputation of Your Small Business Online  (Mashable!). Steps to Ensure Your Business Blog Isn’t Boring  (HubSpot). How to get more inbound links to your B2B blog  (eMagine). Harvard Business Review).
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Business Blogging] The 5 "Must Haves" To Ignite A Lead Generation Blog
    Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire. However, just having a blog is not enough. Your blog is an opportunity to educate your buyers at the beginning of their journey.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2011
    [Business Blogging] Content Rules: Insight and Originality Attracts Clients
    Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011).
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Business Blogging] 2011 Trends for B-to-B Blogging
    My blog is an integral part of our total overall marketing program. We use it as the hub of our lead activity and think most B-to-B companies should be blogging as part of their overall marketing efforts. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Business Blogging] Facebook Announces News Feed Changes, Gets More Transparent With Businesses
    Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, if only by communicating more frequently with them via its Facebook for Business page. Facebook''s Plans for Better Communication to Businesses. Facebook''s News Feed Changes. Here''s how bumping works: 2) Last Actor.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Business Blogging] A Beginners Guide to Inbound Marketing
    Although developing effective inbound marketing initiatives such as the ALS campaign may sound like a daunting undertaking, following these 5 simple steps will help your business seamlessly implement a successful inbound marketing strategy. 1. " You have 24 hours to complete this challenge.". You’ve seen the challenge. KNOW YOUR GOALS.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 7, 2011
    [Business Blogging] Top Five Questions to Create an Unfair Marketing Advantage
    Below, you’ll find the top five questions to craft an unfair marketing advantage for your business: What do you do that’s remarkable?  Related Stories 5 Questions to Ask BEFORE Hiring a Social Media Consultant The 5 Hidden Powers of Business Blogs 3 Winning Examples of B2B Blogs Done Right. Which is most viral? 
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 16, 2013
    [Business Blogging] Sales Prospecting Perspectives Weekly Recap – Week of August 16, 2013
    If you’d like to see more great sales and marketing blog posts from other bloggers, follow us on Twitter. This blog post shows inside sales reps how to challenge themselves to challenge prospects’ responses and objections, ultimately passing more leads closing more sales. Happy Friday, Sales Prospecting Perspectives readers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 21, 2012
    [Business Blogging] Social Media Isn’t “Ludicrously Complicated,” Business Is
    Business Insider, one of the world’s top business blogs, reported on the graphic , calling social media “ludicrously complicated,” “confusing” and “an absolute mess.” Swap Facebook for Avis and Loopt for Ensis, and the message is unchanged: business is complicated.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 16, 2015
    [Business Blogging] How to Blog for Your Business Using Personality
    Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 12, 2012
    [Business Blogging] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
    The one statistic that stood out for me and is consistent in both these studies is that company blogs rated low for usage across the board. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic. third of those companies posted frequently to their blogs.”
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Business Blogging] You're Overthinking It: 10 Marketing Freak Outs to Stop Worrying About
    And, you know, cut yourself some slack. 1) Typos in Blog Posts. love when a blog post is published with really good information, and the writer gets flayed for a couple typos that don''t impact meaning whatsoever. Nobody commented on your blog post! You can see how many people read your blog post. Hey marketer. Chill.
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Business Blogging] How B2B Buyers Have Changed- and the Role of Content & Social Media
    Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. You have at least one, or you wouldn’t be in business.)
  • SYNECORE  |  TUESDAY, JANUARY 21, 2014
    [Business Blogging] Looking for Content Marketing Success? Try an Editorial Calendar.
    Your organization creates a blog. Your organization regularly posts content to its blog. Regularly posting content is the key to blogging success. As business floods in, blogging is often the first to fall by the wayside. Rather, blogging is a strategy that requires consistency. Check. Build Your Calendar.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 8, 2013
    [Business Blogging] How to Get Started with Pinterest, Write Captivating Intros, and More in HubSpot Content This Week
    You have a great blog post, ebook, or webinar idea and know exactly what you want to talk about in the body of your content. How to Use Pinterest for Business. To get a comprehensive overview of the social network check out our Introduction to Pinterest for Business. but you want to take your blog to the next level.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 12, 2014
    [Business Blogging] 7 Ways Blogging Makes You a Better Leader
    I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. But beyond the tangible business benefits, there are also great personal benefits to help you become a stronger leader. Clarity.
  • HUBSPOT  |  TUESDAY, FEBRUARY 5, 2013
    [Business Blogging] 12 Inspiring Examples of Beautiful Blog Homepage Designs
    This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. Download the entire collection here , for free, to browse through all of the blog homepage designs we think are amazing! online consumers trust information and advice from blogs, according to BlogHer. 81% of U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 15, 2011
    [Business Blogging] Five ways to stay ahead of the digital arms race
    And as a relative of the boss … well, I suppose you’ll always have a job and so you’re probably not even reading this blog. Prioritize blog reading  – Blogs can be a rich source of ideas and insights but they are usually the first thing to be cut when the going gets tough.  In a word, yes. Enough from me.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 23, 2013
    [Business Blogging] Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content
    6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? It’s part of content marketing with blogs, but it can be easier and more fun if you make it so.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Business Blogging] How Hard Can YOUR Company Blog? Announcing the 30-Day Blog Challenge
    Well, if you''ve been meaning to get your blogging muscles in shape, we''re here to help you do it. Today, we''re excited to announce the 30-Day Blog Challenge, which will run from January 2, 2014 - January 31, 2014. Think you have what it takes to get your blogging muscles in shape and show ''em off to the world? Blogging
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Business Blogging] 7 Ways to Format Blogs to Engage Readers’ Brains
    opportunities to engage readers) of your business blog post? It’s the bait on your fishing hook which draws people over to your blog site to read your stuff. The call to action is what gets you business results and turns readers into clients. The human mind doesn’t like unfinished business, we want answers. 3.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Business Blogging] How to REALLY Increase B2B Blog Traffic
    PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 26, 2014
    [Business Blogging] The economics behind Copyblogger’s decision to end blog comments
    The well-known Copyblogger site sent a shockwave through the blogosphere when it announced it would no longer entertain comments on its blog. Anybody can do anything they want on their blog if it makes good business sense. But here is my question: Why does it make good business sense? They really didn’t say.
  • THE FORWARD OBSERVER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Business Blogging] Why A B2B Website Without A Blog Is Like A Car Without An Engine
    Artillery B2B Marketing Blog > The Forward Observer If you want to overhaul your B2B website into a business development machine, the most important part to include is a blog. Sadly, many of these companies are missing a crucial element of making their website an engine of company growth – a blog. Here''s why.
  • I-SCOOP  |  THURSDAY, JANUARY 23, 2014
    [Business Blogging] Corporate blogging guide: strategy and tips
    Many organizations that start using content marketing and want to offer content in a more conversational and personal way, start their efforts with a blog. Although business blogging is far from new and lots of companies have a blog, several others don’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 1, 2014
    [Business Blogging] My biggest blogging victory (and you’d never guess it)
    But I would like to discuss what I consider to be my greatest blogging achievement because I think it will take you by surprise, and perhaps create an interesting discussion. My blog has had more than 6 million page views. Nearly every business opportunity I receive these days comes directly or indirectly from {grow}. Funny old.
  • SAZBEAN  |  SATURDAY, DECEMBER 1, 2012
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of December 1, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 3, 2011
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of December 3, 2011
    Stop marketing to yourself (Jim’s Marketing Blog). So, you want more sales leads from your blog or website? What’s On The Horizon For Social Business? Want great posts on your business blog? What We Really Know About Consumer Behavior (Harvard Business Review). How Do I Market My Small Business?
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Business Blogging] Is the Marketing Campaign Dead?
    Even Bill Lee , in his Harvard Business Review article, " Marketing Is Dead ," said, "Traditional marketing may be dead, but the new possibilities of peer influence-based, community-oriented marketing." Blogs and social media behave like compound interest, so if you treat them like 'campaigns,' you lose all the benefits. wink wink) “.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 23, 2013
    [Business Blogging] 6 Content Marketing Rules for Professionals on the Web
    Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. What problems do you solve for your clients? Be consistent.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 18, 2011
    [Business Blogging] How to get more inbound links to your B2B blog
    So let’s say you’ve done all that, and now you want to do something similar for your business blog …knowing that over time it will mean more traffic, more imputed thought leadership, more [.]. B2B Web Strategy Blogs, Blogging
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Business Blogging] Why Writing for a Company Publication Is So Damn Hard
    And not necessarily because the story doesn''t align with your business'' industry or subject matter. And Dan, whose career has been steeped in the media business up until he joined HubSpot last year , couldn''t help but agree. suspect they would apply to anyone else who writes for a company publication like a business blog.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Business Blogging] How to Create Content That Actually Resonates With Your Readers
    What's the deal, guys? Y U NO LIKE BLOG POST? (I won't turn that into a meme; we're on a strict 1-meme-per-post diet.). Conducting that persona research now will give you the information you need to infuse the rest of the elements discussed in this blog post into your marketing content. how do we do it? Develop Personas. Word choice.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Business Blogging] SEO & Blogging = a Match Made in Heaven?
    SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand. You blog consistently.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Business Blogging] Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad
    The first explained that it had adopted the tagline from a “women in businessblog. Author: Marissa Lyman A popular social media company throws a frat-themed party following allegations of a misogynistic company culture. major PR firm calls a celebrity’s suicide a publicity “opportunity” for mental health groups. Act like a lady.
  • WRITING ON THE WEB  |  SUNDAY, SEPTEMBER 4, 2011
    [Business Blogging] 5 Blog Writing Lessons from the U.S. Open Tennis Championships
    Every time I watch top tennis players compete, I learn something about blog writing. Seriously, I think about tennis when I’m blogging.) Here are five blog writing tips. Never forget why people read your blog and why you started your blog in the first place. Blog writing doesn’t work that way.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Business Blogging] 6 Company Blogs We Actually Enjoy Reading
    You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. I add them to my RSS feed; I follow them on Twitter; I begin to trust them, even defend them as if they were a friend.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Business Blogging] Savvy Week in Review: December 9
    The Most Common Business Blogging and SEO Mistake in the World by @TheSalesLion. In this post, Marcus Sheridan tells you why your blog may not be meeting your expectations. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Happy Friday! by @ leeodden.
  • LEADERSHIP  |  TUESDAY, OCTOBER 1, 2013
    [Business Blogging] How to Make Your B2B Blog Deliver Incredible Results
    Blogging Best Practices Checklist: Part 1. have been writing this blog for close to four years now. That to me is the most important factor behind the quality and effectiveness of a blog; doesn’t matter whether it is B2B, B2C or a personal blog. value your feedback on this blogging checklist—do leave me a comment.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 23, 2015
    [Business Blogging] Face The Facts: Your B2B Needs A Blog
    In today’s digital age, having a blog for your company website is no longer an option, it’s a necessity. Any B2B marketing maven should know a business blog is an absolute must have for a successful content strategy. Whether you want to believe it or not, a blog truly is one of the most important pages on your website.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Business Blogging] How to Pick the Perfect CTA for Every Blog Post
    So you want to maximize the conversion potential of your business blog, eh? Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. The Blog CTA Selection Thought Process. Next, consider the audience – or buyer persona – you’re targeting in the blog post.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 1, 2011
    [Business Blogging] Don’t Take “Selling” Out of Content Marketing
    And that is… content marketing must deliver a real business value. Let’s not kid ourselves; business is war, especially in today’s hyper-competitive global marketplace. Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building. No complaints there. thought so.
  • SAZBEAN  |  SATURDAY, JANUARY 7, 2012
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of January 7, 2012
    12 Essential Tips for Revitalising Your Blog in 2012 (ProBlogger). Tips For Building a High Quality Blog Following (Mashable!). Social Business: 84% of businesses have not fully integrated Social Media in their operations (The Strategy Web). Yes, blog comments are still worth the effort (GigaOM). Spin Sucks).
  • SAZBEAN  |  SATURDAY, DECEMBER 10, 2011
    [Business Blogging] Top Internet strategy, marketing and technology links for the week of December 10, 2011
    Silly Google+ Business Page Mistakes to Fix NOW (HubSpot). Jim’s Marketing Blog). Lessons from Four Years of Business Blogging    (Harvard Business Review). Socialcast building better businesses with simple social tools (GigaOM). Twitter Launches Brand Pages for Business Accounts (HubSpot).
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Business Blogging] The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1)
    And, if you also happen to work in marketing, you''ve probably heard of the old AdAge Power150 list -- it was a list of the top marketing blogs in the world. I use the past tense, because a few months ago AdAge said they were "powering down" the list. Besides, I dare you to argue that the Moz blog doesn''t deserve to be on this list.
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Business Blogging] Woes of a Literal Marketer: Link Bait [Cartoon]
    Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2011
    [Business Blogging] Savvy Week in Review: September 16
    The Life Cycle of a Business Blog Post - Know It and Maximize Your Marketing by @remarkablogger. The Ultimate Guide to Increasing Conversion Rates on Blogs (7 Videos) by @derekhalpern. Solid, experience-based advice on building and managing a corporate blogging team. Enjoy! We're women. We're bloggers.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 15, 2012
    [Business Blogging] SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
    2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. Blog SEO Tips for Top Search Results. This article explains the basics.
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Business Blogging] 10 Crazy Stats About Content Marketing
    We''re such big fans that we recently wrote 150 blogs in 50 days to determine if it would increase our traffic and improve our SEO. More businesses are learning this. Google is demanding that businesses blog, produce videos, and that those videos and those blogs are regularly shared via social media. It did both.
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Business Blogging] Why You Should Consider Inbound BEFORE Your Next Site Redesign
    First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. Content creation is obviously a cornerstone of any company''s inbound marketing shift, and most companies start (smartly) with a business blog.
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Business Blogging] How to Write the Best Blog Post EVER
    Some of the most common blogging advice is to write great posts. The problem is that few experts (if any) actually go into detail about how to actually write compelling and interesting blog posts. Today, we are going to review the elements of great blog posts so you can use these traits to write the best blog post ever.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 25, 2013
    [Business Blogging] Sales Prospecting Perspectives Weekly Recap - Week of October 25, 2013
    Rosabeth Moss Kanter shared Three Things that Actually Motivate Employees over at Harvard Business Blog: mastery, membership, and meaning. in his blog on Wednesday. Both networking and marketing work together to drive demand, and in this blog post, Paul describes how Good morning, Sales Prospecting Perspectives Readers.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Business Blogging] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Or, you might be pretty skeptical about different parts of inbound -- what''s this whole blogging thing about? -- that you don''t take advantage of the key strategies that will boost your bottom line. until you have tons of blog posts and your email lists are perfect and you''re posting on your social media accounts at the exact right times.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 27, 2011
    [Business Blogging] 6 Instant B2B Social Media Lead Generation Improvements
    Add a Call-to-action to your Business Blog – One of the biggest mistakes B2B marketers make is forgetting to include a call-to-action on their blog. Put a link or image to drive registration in your blog sidebar or at the end of blog posts. 2. Sometimes this might be from a blog post or an email.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Business Blogging] Use Pull Marketing to Communicate with the SMB Market
    In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Note from the list above that the two top categories business owners use for information gathering about purchases are search engines and websites/blogs. According to a major survey by Inc.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 23, 2012
    [Business Blogging] Fearless Competitor named the #1 B2B marketing blog in America today
    FEARLESS COMPETITOR IS RANKED #1 IN THE BEST OF BUYERZONE SERIES: THE BEST B2B BLOGS OF 2012. Jeff Ogden’s Blog Fearless Competitor Achieves National Recognition as one of the Best B2B Blogs on the Web, for its Content Freshness and Audience Engagement. Each blog was ranked on the following: Content freshness. Blog age.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Business Blogging] A Lesson from Microsoft: Control Your Own Destiny
    In a blog article posted in December, Frank X. So even if you have a Website, videos, webinars, a blog and white papers, you should continuously ask if what you are saying is being understood, leaving an impression and making a difference. The Benefits of a Business Blog The Four Keys of Social Marketing for Business.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Business Blogging] 6 Ways to Establish Yourself as an Industry Thought Leader
    Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. Bonus points if you can link to a blog post you've written that expands on the topic in question!).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Business Blogging] Content Shock: Why content marketing is not a sustainable strategy
    This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. Let’s say that in 2009 I spent 5 hours a week creating content that would be consumed by my blog readers. When supply exceeds demand, prices fall.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Business Blogging] 5 Blogs With Comments You'll Actually Want to Read
    Copyblogger rocked the blogging world when they stopped facilitating comments on their blog and instead encouraged people to take the comments to social or to their own blogs. Lucky for us, there are still a multitude of great marketing blogs that welcome our comments. That one blog post has 392 comments on it.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Business Blogging] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Blogging.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Business Blogging] 11 Expert Tips for Growing Your Company's Blog
    Most marketers dream about the day their blog has "made it.". Or maybe, it''s when your blog makes a "blogs to watch" roundup. Recently, we launched a new ranking tool called Inboundrank -- using different parameters like traffic, domain authority, and social shares, we ranked the top marketing blogs in the U.K.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Business Blogging] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Are you wondering if your B2B blog is on the right track for successful lead generation? Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Your blog posts are helpful and educational , and focused on your buyer persona’s interests and challenges.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [Business Blogging] Translate Features into Benefits if You Want Your Marketing.
    found this one from Michael Fortin’s blog. He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. If I fail in doing this, I risk losing trust, interest and, worse yet, any future business.” will visit this blog regularly. They want a quarter-inch hole.&#
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Business Blogging] 10 Social Media Marketing Mistakes Businesses Must Avoid
    When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. Use tools such as Hastagify.me to identify hashtags that are related to your business. Setting up and growing a business blog is critical to your brand’s long-term success.
  • HUBSPOT  |  MONDAY, MARCH 21, 2011
    [Business Blogging] Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion
    We all know that starting a blog can feel daunting. Worse yet, starting a blog from zero subscribers can mean a slow onramp and potentially losing the motivation to keep blogging. That seems so depressing, why would anyone even bother starting a blog? Since then PrimePay has continued to blog gaining steam along the way.
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Business Blogging] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    To help those who may have been a little busy this week, I weeded through the fluff and came back with a mixture of marketing stories you should know about, ranging from really important algorithm changes to some fun, inspirational marketing campaigns. Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ).
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Business Blogging] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. (2) Convert. 13 Business Blogging Mistakes & Their Easy Fixes. How to Achieve Business Growth Through Blogging. How to Use Google+ for Business.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Business Blogging] Want to Dominate Organic Search? How Blogging Can Help
    We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. How to Improve Your SEO With Your Business Blog. 1) Blog. blogging. SEO Blogging But like.
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