Many marketers have bought into the idea that blogging is a valuable part of the overall inbound marketing strategy. Blogging builds thought leadership and credibility while becoming a powerful magnet for new visitors and leads for your business. Have these strategies worked for your business? Does this work? Absolutely.

Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). MediaPost ).

According to HubSpot research companies that have a business blog attract 55% more website visitors than non-blogging companies. HubSpot has partnered with Jeff Ente of Who’s Blogging What to create a a new 24 page ebook that provides business blogging expertise from some of the best bloggers on the web.

This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. Download the entire collection here , for free, to browse through all of the blog homepage designs we think are amazing! online consumers trust information and advice from blogs, according to BlogHer. 81% of U.S. 1) PandoDaily.

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. You probably have a hefty mix of blogs and websites in your RSS, some of which might talk about blogging every once in a while.

Writing exceptional blog titles is something of an art form. In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views. Luckily, you too can learn the art of writing exceptional blog titles. and a little practice.

You know blogging is critical, paramount, indispensable to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks.

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is a great checklist to keep handy for anyone creating content for blogs. This is similar to what I write about in my ebook, Content Marketing with Blogs.

Small business owners : Launch was crafted to help small business owners figure out how to respond to an ever changing world without performing the types of activities people hate to do (like selling). Instead, Launch focuses on how to build lasting relationships that will help grow small businesses into empires. refused.

This workshop wasn't at a conference - in fact, it was at the quarterly meeting of a company that believes so strongly in the business results of blogging that they've enlisted their entire company to participate - thereby increasing content, search results, traffic and leads in a dramatic way. Their team of bloggers?

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Blogging/Social Media/PPC. Social Media and Blogging. Like email and social media, blogging and social media can also have quite a symbiotic relationship.

It is a busy time of year for most marketers, so we wanted to close the week out with a recap of some of the biggest online marketing related stories that you might have missed. Hot Tips to Make Your Readers Fall in Love - Building an engaged readership for your blog is important. Free Download: Better Business Blogging in 2011.

So wait -- you don't want to win the award for the worst blog post ever written? Okay, I'm not sure if there's an actual award, but there are some easy things you can do to make sure your blog never gets read or does anything to benefit your business. 10 Tips for Writing the Worst Blog Post Ever. You're done!

While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. How George Lucas Would Write a Blog Post by @pushing social. How evolved is your business blog

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Okay, so you've decided to start blogging, or to get serious about the blog you have. Business bloggers often find themselves stymied by the question of what to write about, and just exactly how to write it. First, decide how many times each month you plan to publish on your blog. Now write "BLOG POST" on those days.

Luckily, this blog post can serve as your reference next time you create a new CTA or modify an existing one. You can learn more about writing fantastic landing page copy in our blog post, The 7-Point Checklist for Powerful Landing Page Copy. They're just really busy, and multi-tasking their butts off. when you really didn't.

Conversely, if your repeat visitor rate is higher than 30%, you’re probably not growing your audience enough to generate new business. If you’re not satisfied with your site’s unique landing page count or if the list stops growing, consider ramping up your blogging efforts. Unique Visitors. New vs. Repeat Visitors.

How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? And, most critically, how will this ultimately help you achieve branding and demand generation goals that fuel business? MarketingProfs and the Business Marketing Association ).

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article? What can you learn?

Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies. This data is in line with the Hinge study, as you would expect businesses that spend significantly less on lead generation to be more profitable. Business Blogging. Source: Hinge Research Institute. YouTube.

Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Introducing Social Media to Your Business (Danny Brown). Small Business Social Media Infographic (Socialnomics). Define Successful Blogging for You (ProBlogger).

How To Make An Impact With Social Media (And Avoid Disaster)  (Business Insider). Ways to Protect the Reputation of Your Small Business Online  (Mashable!). Steps to Ensure Your Business Blog Isn’t Boring  (HubSpot). How to get more inbound links to your B2B blog  (eMagine). Harvard Business Review).

The Institute’s interest in how PR or “business communication” professionals practice exemplifies the social media requirement to reach beyond the way we’ve always done things. Moreover, even new elements such as business blogging don’t need to be intimidating. You can read more about the presentations at the blog: [link].

know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Write articles for your business blog that help your attendees plan and prepare for your event, and of course, share them in social media! The season of events is upon us! Tip #1: Create a hashtag.

What’s your positioning for your business? write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. My business site is at ContentforCoachesandConsultants.com. This blog is currently ranked #5 in the Top42 Content Marketing Blogs.

And as a relative of the boss … well, I suppose you’ll always have a job and so you’re probably not even reading this blog. Prioritize blog reading  – Blogs can be a rich source of ideas and insights but they are usually the first thing to be cut when the going gets tough.  Very true.  2) Plant crops.

Every time I watch top tennis players compete, I learn something about blog writing. Seriously, I think about tennis when I’m blogging.) Here are five blog writing tips. Never forget why people read your blog and why you started your blog in the first place. Blog writing doesn’t work that way.

Geotargeting: If you're a local business, test the performance of different keyword variations that include the geographic region you're targeting. Business Blogging. Calls-to-Action: Each blog post you publish should include a call-to-action (CTA). You can also include CTA buttons in your blog's sidebar or top banner.

You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Powerful, action-oriented content has become an essential part of every inbound marketing strategy , and offers an enormous opportunity to differentiate and grow your business. Effective Business Copywriting. How Do You Resource Business C opywriting?

If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Learn How to Leverage Social Media for Your Business.

Cooking and blogging -- they have more in common than you might think. You should look at blogging in the same way. Here are five types of blog posts you should be writing: 1. These posts are the foundation of your blog. Roasts - Big Blog Projects. Mix some fun into your blog. Chocolate Cake - Sweet Stuff.

Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing. In a pie chart? graph?

There is a lot of information on the web about social media marketing, but relatively little of it explores B2B Social Business in ways that are useful to the enterprise or take into account the matrix of issues that must be considered when developing the right strategy for one's organization.

As CMOs go full-force into planning mode for their 2012 marketing strategy, a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. 12 Reasons Your Business Blog is Failing. Blogging Communications Social Media 101 Twitter CMO content Hubspot IBMContinue reading.

Any individual or business will be able to add these social plugins to their site to connect it with Facebook. Marketing Implications of Social Plugins So why do you want to integrate your website or blog with Facebook? After clicking, you then go read the blog post as you normally would. Context. Connect with HubSpot

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “Social media isn’t the first thing a business should focus on to improve search traffic, but it is certainly part of long-term SEO success.”

Don’t overlook Twitter as a way to attract customers to your business! Facebook Now Includes Business Pages in Local Mobile Search Results. These updates provide local businesses with an even better opportunity to get discovered by Facebook mobile users. We're About to Start Seeing Video Ads on Facebook, From Business Insider.

Embed the video on your company blog and drive traffic back to it with updates on Twitter and LinkedIn. Related posts: 5 Tips for Business Blogging While Traveling This week is BlogWorld Expo in Las Vegas and a. Steps to Make B2B Social Media Produce Sales Blogging, engaging, listening to customers on Facebook or Twitter.

I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Blog this on Blogger. Digg this!

Evergreen content may not be fresh, but it can still attract visitors to your website and generate leads for your business. When we talk about evergreen content, we're referring to anything from blog articles to webinars to ebooks and whitepapers. Free Webinar: Advanced Business Blogging. Create Landing Pages.

Just about every successful inbound marketer has embraced the fact that blogging can consistently generate traffic and leads for their business. Similarly, a business blog should provide valuable information and data for its target audience to learn from and use. well then my friend, you're in business.

Today Jon tackles the tough issue of monetizing a blog community in our next installment of Community Week : So many people (including Mark!) have written about the SEO benefits of blogs that I’m not going to repeat that here.  regular blog readers often read your site with a news aggregator like Google Reader or NewsFire.

” Length as a poor indicator of content quality rings just as true in business blogging as it did in school. Just compare Brian Solis' latest 1,000-word blog article with Seth Godin's latest 100-word post. What You Should Focus on Instead: Optimize your blog for a mobile environment. In fact, in the U.S.

Free Ebook: Better Business Blogging in 2011. Companies that blog attract 55% more website visitors than non-blogging companies. Download this free ebook to learn how to gain a competitive advantage through blogging this year and next. Connect with HubSpot

Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. Blogging tips Chris has picked up over your 11+ years of blogging. What is a Trust Agent?

At HubSpot, we've known for a while -- anecdotally -- that link bait content is extremely beneficial to our business blogging efforts. So I decided to dig into HubSpot's Blog Analytics and do a quick and simple analysis on the success of what we can consider to be the 'link bait' content we've published on this very blog.

One of the most common excuses businesses give when asked why they aren't blogging is the time commitment and lack of bandwidth. That said, a commitment to blogging can yield some pretty powerful results , and while it is -- yes -- a commitment that takes some time and effort, there are ways to lighten the load. It makes sense.

And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. Create a Business Page, Not a Profile: First things first. link] at [link].

So you want to maximize the conversion potential of your business blog, eh? Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. The Blog CTA Selection Thought Process. 2) Target Persona of Blog Post. 4) Subject Matter of Blog Post. Voila!

Most businesses adopt either the AP Stylebook , or the Chicago Manual of Style. This will be particularly important if you outsource content creation or rely on many contributors to keep your business blog running. Section 1: Grammar. Decide which established style manual you will follow. For example: What do you capitalize?

I’m someone who puts off marketing (apart from blogging) until after I finish my client work. This is why business bloggers who do nothing but blog wake up one day to find their new business leads are drier than a James Bond martini. As a small business professional, doing everything isn’t possible, of course.

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. Blogging. 8) Tag each blog post with no fewer than 37 tags. Enjoy. Social Media.

So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. How To Use Twitter To Boost Your Google Rankings - Does your business use Twitter? Rethinking the Future of Business Part 1: The State of Corporate Social Media - How will social media impact business?

Amanda is a freelance writer with expertise in teaching small businesses how tomaximize technology in their everyday business. When you hear the term conference call, the first thing that comes to mind is a boring meeting , with bored people sitting around a table, talking about some boring business topic. Admit it. It's not.

Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Of course emails from blogs are going to generate more traffic!

You do this by leveraging a number of different inbound channels such as business blogging, email marketing, and social media. First, you want to think about your business goals and how you can align your offers with these goals. As a marketer, you work your butt off to generate awesome leads for your company.

Potential social rock stars need to have an active blog as well as be active on Twitter and Facebook. We looked at over 1,000 of the top business blogs. We looked at more than just social media blogs because we felt that there were so many crossovers, it was hard to draw the line. BLOG RANK. BLOG RANK.

Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page. Add Your Blog Posts to Your Page. Are you making the most out of your Google + business page ? Start Discussions With Your Followers, Peers, and Influencers.

As a new business blogger , you’re facing down one challenge after another. Between deciding you need a blog in the first place, drumming up internal support, finding the right software , and getting all your ducks in a row, just getting started can be a minor miracle. Blogging is business development. Not hardly.

and a URL (use your company website, blog, or link to a unique landing page you create specifically for people who find you through Twitter). Promote your Twitter presence on your website/blog. Install the official Twitter Follow Button on your website and/or blog to enable site visitors to follow you on Twitter with just one click.

But even though a lot of marketers are using landing pages to convert their visitors into business leads, many fail to put the promotional muscle behind driving traffic to them. Once you create CTAs for your landing pages, use them - - on appropriate website pages , blog articles, in social media, email marketing, etc. Danny and Sandy.

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The recent economic crisis changed the way that businesses and consumers spend money. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. The result?

'Buffer The blog of the sales lead generation company Find New Customers – Fearless Competitor is Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com. Find New Customers Blog Fearless Competitor Achieves National Recognition as the No. You should check out all the wonderful blogs on this great list.).

Jeff Ogden’s Blog Fearless Competitor Achieves National Recognition as the No. Best B2B Blog on the Web for its Content Freshness and Audience Engagement. as the Best B2B  marketing blog of 2012 in The Best of BuyerZone series, which highlights great business blogs and sites on the web. About Fearless Competitor.

Business Social Media Strategy. great way to do this is with a business blog As you write you can share views, opinion, research and point or link to other articles or content that helps support your ideas. There’s been an on-going argument as to whether social media is an effective marketing tool or not. Event management.

The Four Starring Roles Every Business Project Needs (Marketing Profs). Blogging: It’s all about doing the work (Jim’s Marketing Blog). Is Your Business Strategy 2012-Ready? The Quick and Dirty Guide to Tumblr for Small Business (Mashable!). Hot Tips for Small Business Marketing on Facebook (Mashable!).

2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. Blog SEO Tips for Top Search Results. This article explains the basics.

It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. While the strategies in this post will instantly make your content better, they are also part of the blueprint for creating remarkable business content. Tell stories related to your industry and business.

Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. 9) Post something to your Facebook business page every five minutes. Business Blogging. Oh look!

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. The final piece of the content curation puzzle was an article by Lee Odden of  TopRank Online Marketing blog. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Yet for many small and midsized businesses in diverse B2B industries, from makers of a digital multiplexer to providers of paper pallets , it can be easy to forget this fact when creating their blogs. And when a blog fights a company’s brand in terms of design, tone and vibe, it can be very damaging to that firm’s growth.

Will your business fall in the water if you don’t? You should only attend the “events&# that make sense for you and your business.  If so, it’s likely because the strategy (or in this case the platform) didn’t fit your business.  Blog this on Blogger. The big 3:  Facebook , Twitter and LinkedIn.

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. marketing prediction for 2012 from Small Biz Trends states that all business owners will truly step up and start nailing content creation. Do I hear the sound of guest blogging ?

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Starting Without a Strategy Don’t take starting a company blog lightly. Interested in more Business resources?

More pages also means more opportunities for your prospects to find you in search engines and more chances to rank for your business' top keywords. The best way to create tons of website pages is by blogging. Start a business blog , publish frequently, and make sure each post is search engine optimized for your best keywords.

Add a Call-to-action to your Business Blog – One of the biggest mistakes B2B marketers make is forgetting to include a call-to-action on their blog. Put a link or image to drive registration in your blog sidebar or at the end of blog posts. Sometimes this might be from a blog post or an email.

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Who Blogs? From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years,  two thirds of bloggers are male, and 65% are age 18-44 years old.

When you can manage to increase new visitors to your website and keep them coming back, this will allow your business to get seen from more people more often and will help you to generating more sales. Start a business blog. And in the next steps to converting them into customers through lead capture and lead nurturing.

Now we have content marketing, blogging, SEO , social media , and other ways to attract visitors and leads to our business instead of pushing out unwanted messages to our audience. So here is a list of 21 awesome inbound marketing blogs you should start reading today. B2B Inbound Blog. Bluleadz Inbound Marketing Blog.

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

A blog is an important asset to any business. But you can only reap these benefits if you can actually get visitors to your blog. But here are some simple strategies you can apply to each of your blog posts that will make your blog traffic soar quickly. Make Your Blog Title Interesting and Engaging.

A blog can provide a number of lasting benefits for your business. Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. LEADS! That's right.

Online marketing has many components including search engine optimization, blogging, lead generation, social media marketing and many others. All of these aspects of online marketing can make it intimidating for business looking to begin leveraging online marketing strategies. 2010 Online Marketing Blueprint. Connect with HubSpot

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. An industrial blog will help to establish you/your company’s expertise with free content.

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Inbound marketing concepts can be complicated for people to grasp if they're new to things like SEO, social media, blogging, marketing automation -- any kind of digital marketing, frankly. Blogging is like jogging. We often hear people say they've tried blogging, but "it doesn't work." Inbound marketing is like dating. an ebook?

The Life Cycle of a Business Blog Post - Know It and Maximize Your Marketing by @remarkablogger. The Ultimate Guide to Increasing Conversion Rates on Blogs (7 Videos) by @derekhalpern. NOW Revolution Success: Building a Corporate Blogging Team by @ambercadabra. Enjoy! Nine Global Bloggers You Should Know by @soulati.

In business blogging , for example, we often use formatting to make the reading experience easier. Our prospects are often inundated with invitations to download online whitepapers, ebooks, and other text-based marketing offers. Let's change this, shall we? 1) Stick to One Message Per Page. 3) Maintain Consistency of Style.

Considering Google is the largest search engine in the world it would only make sense that you create a Google+ business page. Using Google+ is much like any other social media site but there are a few things to keep in mind when using Google+ for business. The Benefits of a Business Blog. Social Media

Consider how writing a blog article, optimizing the content and sharing it effectively in social media can have the same obliterating effects for your article as sailing a red bird into a wooden board, bombing a black bird into a joint of stone pieces and spraying some blue birds into a barricade of frozen planks can have on the Pig Army.

Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.” Provide online access to your in-house subject matter experts via a blog or live chat. Not so fast! Resources

opportunities to engage readers) of your business blog post? It’s the bait on your fishing hook which draws people over to your blog site to read your stuff. The call to action is what gets you business results and turns readers into clients. The human mind doesn’t like unfinished business, we want answers.

For me, writing – whether for my blogs, website, my email broadcasts and newsletters – is more like getting my teeth cleaned: it can be painful, but then you come out with a pretty white smile! Take this series I’ve undertaken on how to write great content for your blog. What do you think? Add your own comments.  (If

Connect the Dots Marketing is still marketing and you’re in business to sell. Think from Customer’s Viewpoint Business owners tend to be excited about their businesses (if they aren’t, why be in businesss?). 11 Lessons Learned After 9 Years of Business Blogging , reminded me to add it to my own list.

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. 84444.com : I have been struggling with getting the other managers here to help me update our corporate blogs. Visitors are now staying 3x-4x longer to read blog content and website links included in that blog.

If you're like most businesses, your advertising budget is probably pretty limited. To help get your business covered, subscribe to daily reporter requests on HARO, and more importantly, master your pitch in response to the requests. business blog is the perfect platform for this if you're just starting out. to try out.

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. 13 Reasons the Blog Post Is the New Ad Unit.

Even Bill Lee , in his Harvard Business Review article, " Marketing Is Dead ," said, "Traditional marketing may be dead, but the new possibilities of peer influence-based, community-oriented marketing." Blogs and social media behave like compound interest, so if you treat them like 'campaigns,' you lose all the benefits. wink wink) “.

While in online dating people might prefer “Howdy” as a greeting, in email marketing they want to see a follow-up that corresponds to their latest activity, e.g. an ebook download, blog subscription or a webinar registration. You can do that in the form of blog posts, industry reports, short videos. And don't sound spammy.