HUBSPOT | FRIDAY, JANUARY 25, 2013
[Business Blogging] How to Transform Yourself Into an Agile Business Blogger
Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. Well, I guess that's one way to approach business blogging.
HUBSPOT | FRIDAY, AUGUST 16, 2013
[Business Blogging] You're Overthinking It: 10 Marketing Freak Outs to Stop Worrying About
1) Typos in Blog Posts. love when a blog post is published with really good information, and the writer gets flayed for a couple typos that don''t impact meaning whatsoever. As in the titles of your blog posts, or the subject lines of your emails. Nobody commented on your blog post! 6) Blogging. 'Hey marketer.
INBLURBS | THURSDAY, NOVEMBER 25, 2010
[Business Blogging] Get seen to get leads, business and revenue
Having some great leads for your business are very important to earn revenues and to make profits online. Here are 5 tips to get leads for your business and earn revenue. Add fresh and regular content to your business blogs. Social networks are today a way to market your business free of cost. Normal. false. false.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 11, 2013
[Business Blogging] How to Blog without Boring Readers in the Holiday Season
'How do you blog about the Holiday Season – without boring your readers? So what does the holiday season mean for your blog? The holiday season provides a lot of opportunity for keyword-rich blogging. You can expand topics beyond your core business services to what truly matters in life. Several things! win-win!
HUBSPOT | THURSDAY, MARCH 24, 2011
[Business Blogging] Seth Godin's Advice For Creating Remarkable Content
This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. But writing your blog posts in the HubSpot style, creating videos and webinars like we do, and using a HubSpot template to build your presentations is the last thing we want you to do.
HUBSPOT | TUESDAY, FEBRUARY 18, 2014
[Business Blogging] Why Writing for a Company Publication Is So Damn Hard
And not necessarily because the story doesn''t align with your business'' industry or subject matter. And Dan, whose career has been steeped in the media business up until he joined HubSpot last year , couldn''t help but agree. suspect they would apply to anyone else who writes for a company publication like a business blog.
HUBSPOT | WEDNESDAY, DECEMBER 7, 2011
[Business Blogging] 7 Epic Marketing Uses of LinkedIn Answers
With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. Unexpected Yet Epic Ways to Use LinkedIn Answers.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JUNE 5, 2011
[Business Blogging] Overwhelmed by Blogging? Three Tips to Make it Work!
If you’re just starting out with blogging and feeling overwhelmed, this video is a MUST! Erica Allison is the president of Allison Development Group and she shares her personal experience as a small business owner who has a blog for business purposes. Her blog is a source of referrals and leads for new business.
HUBSPOT | WEDNESDAY, JUNE 15, 2011
[Business Blogging] The Essential Step-by-Step Guide to Internet Marketing [Free Ebook]
To marketing professionals and business owners who have long relied on traditional marketing methods, the concept of internet marketing might seem pretty overwhelming and scary. Step Three: Create Blog & Other Content. Regular business blogging and content creation is the best way to generate more traffic to your website.
THE EFFECTIVE MARKETER | TUESDAY, JANUARY 17, 2012
[Business Blogging] The Blogger’s Guide to Online Marketing
ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Blogging well is a feat all on its own.
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Business Blogging] 6 Ways to Establish Yourself as an Industry Thought Leader
Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. Bonus points if you can link to a blog post you've written that expands on the topic in question!).
WRITING ON THE WEB | WEDNESDAY, JULY 4, 2012
[Business Blogging] Social Media for Busy Business Bloggers
With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? just make sure that you link it back to your blog.
HUBSPOT | WEDNESDAY, SEPTEMBER 29, 2010
[Business Blogging] The 9 Worst Ways to Use Twitter for Business
Twitter is a fantastic network for businesses. Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. Only Include Links to Your Own Blog. Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. Be Overly Self-Promotional. Of course not.
WRITING ON THE WEB | FRIDAY, JANUARY 3, 2014
[Business Blogging] Start an Expert Ebook with an Outline: 11 Steps
Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. So let’s get busy. '11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Ask ‘ what if?’
INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 11, 2011
[Business Blogging] Thought Leadership: Marketing Engineering Services with Technical Articles
Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). There is very little to differentiate one from another.
HUBSPOT | FRIDAY, JULY 8, 2011
[Business Blogging] 10 Helpful Title Tips From Top-Viewed Blog Posts
While there are quite a few elements that make up a successful blog post , one of the best things you can do to capture readers' attention and entice them to first view your post is to write an awesome blog title. To share some best practices for writing attention-grabbing, view-worthy blog titles, I decided to turn to the data.
CONTENT MARKETING TODAY | MONDAY, JANUARY 9, 2012
[Business Blogging] Content Marketing Coup: How Social Media Examiner Grew Its List 234%
He runs one of the world’s top business blogs, with an email list of more than 124,000 and growing, plus over 450,000 visitors per day. He also recently published his latest book, Launch: How to Quickly Propel Your Business Beyond the Competition, that details his strategy for developing new business initiatives.
BLOG MY CALLS | TUESDAY, MAY 21, 2013
[Business Blogging] 10 Crazy Stats About Content Marketing
We''re such big fans that we recently wrote 150 blogs in 50 days to determine if it would increase our traffic and improve our SEO. More businesses are learning this. Google is demanding that businesses blog, produce videos, and that those videos and those blogs are regularly shared via social media. It did both.
HUBSPOT | WEDNESDAY, JANUARY 18, 2012
[Business Blogging] How to Overcome the 7 Most Crippling Blogging Challenges
We hear it all the time: "I know blogging is important, but." Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. I don't know how to design my blog.". Nobody is reading my blog.".
HUBSPOT | FRIDAY, OCTOBER 19, 2012
[Business Blogging] The Business Blogger's Ultimate Guide to Mastering Lead Generation
Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. Off Your Blog. But have no fear!
WRITING ON THE WEB | THURSDAY, JANUARY 19, 2012
[Business Blogging] A Checklist for 2012 Content Marketing Plans
I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Checkout this previous blog post for Subject Line Tips ). 2012 Content Marketing – how did we get here so fast?
HUBSPOT | MONDAY, DECEMBER 13, 2010
[Business Blogging] No Time to Blog? Learn How To Make It Routine [Marketing Cast]
Finding the time to blog is a frequent challenge for many marketers. In this episode of the Weekly Marketing Cast , David Meerman Scott advises businesses how to avoid a common time management trap by developing a routine. Develop a Blogging Routine. In many ways blogging reminds David of exercising. Connect with HubSpot
SAZBEAN | SATURDAY, NOVEMBER 17, 2012
[Business Blogging] Top Internet strategy, marketing and technology links for the week of November 17, 2012
Businesses (Mashable!) News & Notes
SAZBEAN | TUESDAY, FEBRUARY 14, 2012
[Business Blogging] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
Blogs are now the norm. You’ve probably added a blog to your site – because that’s what you’re supposed to do. If that’s the case, then you may not be getting the interaction you had hoped for and you’re wondering why everyone is so psyched about using blogs to build their business and yours is just sitting there.
SAVVY B2B MARKETING | FRIDAY, JANUARY 8, 2010
[Business Blogging] Savvy Week in Review - January 8
Get Out Your Dancing Shoes - It's Time to Blog! in corporate blogging. Business Blogs Average 12 Times More Subscribers by Email Than by RSS - via @hubspot Want a good way to build your blog subscription rate? Looking for ways to kick-start 2010? The posts below should get your brain humming.
WRITING ON THE WEB | WEDNESDAY, MARCH 27, 2013
[Business Blogging] Online Content Marketing: Let’s Put the “We” Back Into Weblog
I get calls from small business professionals who want to start a blog or an e-newsletter. It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. What are their struggles? What do they most desire?
HUBSPOT | TUESDAY, JUNE 12, 2012
[Business Blogging] 10 Free Tools Every Business Blogger Should Bookmark
As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Here are 10 free tools that will make you a better business blogger , and how to use them. Woo hoo!
HUBSPOT | MONDAY, SEPTEMBER 10, 2012
[Business Blogging] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging. really?
HUBSPOT | MONDAY, MARCH 10, 2014
[Business Blogging] 8 Things I Wish I Knew Before I Started Blogging
And I''ll bet anyone who starts blogging for the first time can relate. Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. What I Wish I Knew Before I Started Blogging. Is blogging a challenge?
B2B LEAD BLOG | FRIDAY, JULY 6, 2012
[Business Blogging] Friday Wrap-up: This Week in B2B Marketing Tips
The “How To” of Business Blogging. Another primer here, but well worth the read if you’re considering starting your own business blog. For those with established blogs, this post from Drew’s Marketing Minute offers a few best practices you might want to ensure you’re following. The “how to” of business blogging.
HUBSPOT | THURSDAY, OCTOBER 14, 2010
[Business Blogging] A Marketer’s Guide to Content Curation
Because content marketing has been proven to be a key ingredient in successful online marketing, more and more businesses are creating content. Curation has become a fixture for many successful news blogs on the web today. Some of the most popular posts on this blog have been from curated content. Curation. Examples of Curation.
SALES PROSPECTING PERSPECTIVES | FRIDAY, AUGUST 16, 2013
[Business Blogging] Sales Prospecting Perspectives Weekly Recap – Week of August 16, 2013
If you’d like to see more great sales and marketing blog posts from other bloggers, follow us on Twitter. This blog post shows inside sales reps how to challenge themselves to challenge prospects’ responses and objections, ultimately passing more leads closing more sales. 'Happy Friday, Sales Prospecting Perspectives readers.
HUBSPOT | TUESDAY, OCTOBER 26, 2010
[Business Blogging] 6 Easy Ways to Get More Visitors to Your Blog
A blog is an important asset to any business. But you can only reap these benefits if you can actually get visitors to your blog. But here are some simple strategies you can apply to each of your blog posts that will make your blog traffic soar quickly. Make Your Blog Title Interesting and Engaging.
GREAT B2B MARKETING | TUESDAY, MAY 15, 2012
[Business Blogging] Use Pull Marketing to Communicate with the SMB Market
In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Note from the list above that the two top categories business owners use for information gathering about purchases are search engines and websites/blogs. According to a major survey by Inc.
HUBSPOT | THURSDAY, MAY 24, 2012
[Business Blogging] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. 16) Blog reading peaks around 10AM.
SAVVY B2B MARKETING | THURSDAY, JANUARY 21, 2010
[Business Blogging] 78 Questions to Ask Before Launching a Blog
So, you've decided to launch a blog for your business. Some are foundational questions that will drive every other decision you make, while others are tiny details that are part of producing and managing a polished blog. Good luck & happy blog launching! What is your primary goal for the blog? Congratulations!
IT'S ALL ABOUT REVENUE | MONDAY, MAY 21, 2012
[Business Blogging] Social Media Isn’t “Ludicrously Complicated,” Business Is
Business Insider, one of the world’s top business blogs, reported on the graphic , calling social media “ludicrously complicated,” “confusing” and “an absolute mess.” Swap Facebook for Avis and Loopt for Ensis, and the message is unchanged: business is complicated.
HUBSPOT | WEDNESDAY, MARCH 23, 2011
[Business Blogging] How to Turn One Piece of Content into Five
Content Piece #2: Blog Article. Create a blog article from the presentation. Well, chances are if you turned a presentation into a blog article, it would be a novel of an article. Content Piece #3: Blog Article. Content Piece #4: Blog Article. Free Download: Better Business Blogging in 2011.
SAVVY B2B MARKETING | THURSDAY, OCTOBER 6, 2011
[Business Blogging] Do you mix business and pleasure?
Should I write about personal stuff on my business blog? hear these questions from new bloggers of all kinds – B2B business people, start-ups, creative entrepreneurs, artists, coaches, etc. Whether and how to incorporate personal stories and information in a “business” blog is a common quandary. My kid?
BIZNOLOGY | THURSDAY, OCTOBER 24, 2013
[Business Blogging] 3 Tips to Help Content Marketers Understand Sales Cycles
If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s
HUBSPOT | TUESDAY, DECEMBER 17, 2013
[Business Blogging] Want to Dominate Organic Search? How Blogging Can Help
'We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. How to Improve Your SEO With Your Business Blog. 1) Blog. blogging. SEO Blogging But like.
SAZBEAN | FRIDAY, AUGUST 17, 2012
[Business Blogging] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
It probably won’t come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. But did you know that the frequency with which you blog also has a direct impact on the amount of subscribers and email traffic you receive? News & Notes
SAZBEAN | WEDNESDAY, OCTOBER 12, 2011
[Business Blogging] 10 Ways To Grow Your Blog’s Community
As a small business owner, you love your blog. Your blog is where your community goes to hear your insight, it’s where they learn more about you, and it’s where they put a human face on your logo. Or, it would be all of those things if anyone was actually reading your blog. – 10 Ways To Grow Your Blog’s Community.
HUBSPOT | FRIDAY, JUNE 11, 2010
[Business Blogging] 3 Ways to Turn Your Company Into a Blogging Machine
Many companies think of blogging as adding a bolt onto an existing machine. In reality, the companies that are successful at blogging inspire a blogging culture throughout the organization. To do this, your business needs to become a blogging machine. Ways to Turn Your Company Into a Blogging Machine.
THE FORWARD OBSERVER | THURSDAY, MAY 30, 2013
[Business Blogging] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
'Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Blogging Benefits. Done correctly, business blogging can generate financial results even better than the value of golden eggs.
BUSINESS GROWTH DEVELOPMENT | MONDAY, NOVEMBER 7, 2011
[Business Blogging] WANTED: Guest Blogger On Business
Whilst I have a lot more to share I’m acutely aware that the business arena is vast and constantly evolving so I’m opening up the floor to other guest bloggers and community writers that can share relevant business, sales and marketing ideas with readers of this site. Business Help guest blogger guest writer
WRITING ON THE WEB | FRIDAY, MAY 28, 2010
[Business Blogging] 6 Ways Blog Formatting Engages the Reader’s Brain
What are the two most important parts of your business blog post? It’s the bait on your fishing hook which draws people over to your blog site to read your stuff. The call to action is what gets you business results and turns readers into clients. Ways to Enrich Your Blog Posts. The call to action.
HUBSPOT | WEDNESDAY, MAY 30, 2012
[Business Blogging] Google+ Local Replaces Google Places: What Local Businesses Should Know
Surprise, local businesses! If you're a local business who's curious about just what's happening with your Google Places page -- or if you're simply curious about the new Google+ Local pages -- here's what you should know. Furthermore, users can also indicate costs associated with the business (e.g. I'm a local business.
NNC SERVICES | THURSDAY, NOVEMBER 8, 2012
[Business Blogging] Thought Leadership: Be a Channel Partner With a Voice
On Tuesday, I discussed ways businesses can take advantage of their channel partner relationship on social media. more individual-level effort, with the potential to be just as impactful on your business’.
NNC SERVICES | TUESDAY, DECEMBER 4, 2012
[Business Blogging] How a B2B Can Make the Most of Social Surveys and Polls
This news marks a concrete commitment from Twitter towards further establishing the site as a useful resource for businesses. A few months ago, Twitter announced it was partnering with Nielsen to develop Twitter Surveys. Currently, this feature is in beta testing, with the plan being to release it to the general public early next year.
HUBSPOT | WEDNESDAY, AUGUST 28, 2013
[Business Blogging] What Is an Email Workflow? [FAQs]
It''s not that you''re not attracting visitors to your website and converting them into leads -- you''ve got your business blog, social media, landing pages, and marketing offers down pat. 'So you''ve got a marketing problem -- one that happens to the best of us. They aren''t ready to buy your product or service just yet. Make sense?
HUBSPOT | THURSDAY, MAY 20, 2010
[Business Blogging] 3 Content Creation Tips - Let Analytics Be Your Guide
However, it can become difficult to consistantly think of new ideas for your business blog. Produce a series of "do it yourself" blog posts. Blog Analytics - Blog analytics provide value - but there can be a lot of data to sort through. Here are two questions to ask yourself as you review your blog analytics.
HUBSPOT | FRIDAY, NOVEMBER 5, 2010
[Business Blogging] From Competition to Bribery: Convincing Coworkers To Blog
Many marketers have bought into the idea that blogging is a valuable part of the overall inbound marketing strategy. Blogging builds thought leadership and credibility while becoming a powerful magnet for new visitors and leads for your business. Have these strategies worked for your business? Does this work? Absolutely.
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 16, 2010
[Business Blogging] 5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy
According to Hubspot, 72% of businesses have a social media strateg y. mentor that I respect from a previous company once told me that “A strategy is almost about deciding what not to do as it is what to do. If a business wants to get strategic about social media, you can’t be everywhere and do everything at once.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 9, 2011
[Business Blogging] 2011 Trends for B-to-B Blogging
My blog is an integral part of our total overall marketing program. We use it as the hub of our lead activity and think most B-to-B companies should be blogging as part of their overall marketing efforts. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.
SAZBEAN | SATURDAY, JANUARY 7, 2012
[Business Blogging] Top Internet strategy, marketing and technology links for the week of January 7, 2012
12 Essential Tips for Revitalising Your Blog in 2012 (ProBlogger). Tips For Building a High Quality Blog Following (Mashable!). Social Business: 84% of businesses have not fully integrated Social Media in their operations (The Strategy Web). Yes, blog comments are still worth the effort (GigaOM). Spin Sucks).
WRITTENT | MONDAY, FEBRUARY 25, 2013
[Business Blogging] 5 Benefits of Using a Blog Writing Service
Business blogging is powerful. You’ve kept tabs on the content marketing trend and can see the potential it has for your business. But blogging takes time and work. If you have a million and one other marketing objectives to do this week, you can’t give the company blog the attention it needs to be a [.].
HUBSPOT | MONDAY, FEBRUARY 10, 2014
[Business Blogging] 13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
'With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. This can leave blog managers in a tizzy, and the result is usually a blog littered with a ton of unnecessary bells and whistles. 13 Common Add-Ons to Consider for Your Blog.
WRITING ON THE WEB | WEDNESDAY, APRIL 13, 2011
[Business Blogging] Content Rules: Insight and Originality Attracts Clients
Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011).
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 19, 2012
[Business Blogging] How Content Marketing Works on Pinterest
However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. Content marketing is a focus for many agencies and businesses alike. Make sure your site and blog are Pinterest friendly.
HUBSPOT | TUESDAY, OCTOBER 4, 2011
[Business Blogging] 10 Ways to Never Run Out of Blog Ideas Again
Regularly coming up with awesome content ideas is one of the toughest challenges business bloggers and inbound marketers face. Oftentimes, coming up with the blog article idea itself is half the battle. We have a funny feeling you'll come up with something great to blog about by the time you finish reading this post. Wrong.
HUBSPOT | FRIDAY, JUNE 10, 2011
[Business Blogging] 5 Reasons Why Deleting Your Blog Posts Is Stupid
And that's exactly what happened when he decided to trade the two blogs he'd maintained over several years for a new Tumblr blog , deleting the hundreds of his blog posts he'd created along the way. Why Deleting Blog Posts Is Stupid for Businesses. Free Download: Better Business Blogging in 2011.
HUBSPOT | THURSDAY, AUGUST 11, 2011
[Business Blogging] 5 Places to Promote Your Business' Social Media Presence
I can't even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that. Add easy-to-find follow buttons to the sidebar of your blog. Where else do you suggest promoting your business' social media presence ? they're impossible to find! Connect with HubSpot
HUBSPOT | MONDAY, NOVEMBER 14, 2011
[Business Blogging] 4 Types of Calls-to-Action You Need for Marketing Success
The latter, however, are more tightly related to the bottom of your sales funnel and thus are considered more valuable in terms of qualifying prospects and driving business results. This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Download your free, full copy of the ebook here. Connect with HubSpot
HUBSPOT | THURSDAY, NOVEMBER 17, 2011
[Business Blogging] Companies Relying on Online Lead Generation Are 2X More Profitable [Data]
Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies. This data is in line with the Hinge study, as you would expect businesses that spend significantly less on lead generation to be more profitable. Business Blogging. Source: Hinge Research Institute. YouTube.
DELICIOUS B2BMARKETING | THURSDAY, MARCH 24, 2011
[Business Blogging] Top 5 Mistakes to Avoid on Your Company Blog
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Starting Without a Strategy Don’t take starting a company blog lightly. Interested in more Business resources?
HUBSPOT | WEDNESDAY, JANUARY 25, 2012
[Business Blogging] The Ultimate Checklist for Integrated Marketing
Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Blogging/Social Media/PPC. Social Media and Blogging. Like email and social media, blogging and social media can also have quite a symbiotic relationship.
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 27, 2011
[Business Blogging] 6 Instant B2B Social Media Lead Generation Improvements
Add a Call-to-action to your Business Blog – One of the biggest mistakes B2B marketers make is forgetting to include a call-to-action on their blog. Put a link or image to drive registration in your blog sidebar or at the end of blog posts. Sometimes this might be from a blog post or an email.
PWB MARKETING BLOG | FRIDAY, AUGUST 26, 2011
[Business Blogging] Key to Creating B2B Social Content That Engage Audiences
How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? And, most critically, how will this ultimately help you achieve branding and demand generation goals that fuel business? MarketingProfs and the Business Marketing Association ).
BLOG MY CALLS | MONDAY, JULY 22, 2013
[Business Blogging] How to Create Content that Converts
'This is a guest blog from Jeff Molander, the authority of making social media sell, adjunct faculty at Loyola University, and author of Off the Hook Marketing: How to Make Social Sell for You. Let''s say you publish dozens of blog posts and get all kinds of traffic to your Web site. He is also a social media trainer and speaker. --.
WRITING ON THE WEB | WEDNESDAY, AUGUST 29, 2012
[Business Blogging] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. Which e-newsletter and blogs do you subscribe to? Click and bye-bye.
MARKETING GENIUS BLOG | FRIDAY, APRIL 8, 2011
[Business Blogging] From “Don’t be evil” to “Just be good”
Full disclosure – this post is not related to our standard business blog about all things SaaS and Marketing. Yvonne Chouinard takes this concept even further and writes about it in great detail in his book (one of my favorite business reads by the way), “ Let My People Go Surfing ”. Tweet This! Share this on LinkedIn.
B2B MARKETING TRACTION | TUESDAY, OCTOBER 16, 2012
[Business Blogging] Is Your Social Media Marketing Plan SMART?
Today most businesses have gotten beyond the question of whether or not to have a presence in social media. or more comments per blog post? How realistic is it that the business can spend the time and money to implement social media correctly? Take business blogs, for example. Specific. What will it cost? Timely.
B2B MARKETING TRACTION | MONDAY, AUGUST 22, 2011
[Business Blogging] Should You Blog on Your Website or a Separate Site?
As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain. Tweet.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, APRIL 10, 2010
[Business Blogging] It’s time to unleash your blog
“We started the LinkedIn Blog almost three years ago when we were a 60 person company. Nobody doubts the power of our blog now. And despite the fanfare of Twitter, Facebook and their much-hyped cousins, meaningful guidance on establishing and nurturing a blog in a corporate setting has been incredibly rare. . Digg this!
HUBSPOT | WEDNESDAY, NOVEMBER 9, 2011
[Business Blogging] How to Master the Art of Exceptional Blog Titles
Writing exceptional blog titles is something of an art form. In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views. Luckily, you too can learn the art of writing exceptional blog titles. and a little practice.
HUBSPOT | TUESDAY, JULY 20, 2010
[Business Blogging] Blog Better with an Editorial Calendar and Style Bank
Okay, so you've decided to start blogging, or to get serious about the blog you have. Business bloggers often find themselves stymied by the question of what to write about, and just exactly how to write it. First, decide how many times each month you plan to publish on your blog. Now write "BLOG POST" on those days.
VERTICAL RESPONSE | WEDNESDAY, APRIL 24, 2013
[Business Blogging] Convert Facebook Likes into Sales with These 4 Simple Steps
'Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. Use your Facebook page to develop relationships with your customers and make it easy for them to find links back to the content you create on your blog and website. © 2013, VR Marketing Blog.
HUBSPOT | WEDNESDAY, OCTOBER 24, 2012
[Business Blogging] How to Create Content That Actually Resonates With Your Readers
U NO LIKE BLOG POST? Because while you probably care most about appealing to your readers who will convert into leads and customers, there's also a segment of your readers who will probably never buy from your business, but will continue to read and share your content. Or maybe they just don't care. What's the deal, guys? Word choice.
WRITING ON THE WEB | WEDNESDAY, MAY 22, 2013
[Business Blogging] Guest Blogging: Just How Important Is It?
'Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer.
WRITING ON THE WEB | MONDAY, APRIL 11, 2011
[Business Blogging] Content Rules: Secrets of Writing Compelling Content
But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking?
HUBSPOT | MONDAY, JUNE 6, 2011
[Business Blogging] What Does Blogging Actually Mean? [Marketing Cast]
We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? Blogging Is A Way to Run A Business. When it comes down to it, a blog is just a website. Today, many people are running their entire businesses on blogs. Blogging Is About Interaction.
NUSPARK | FRIDAY, NOVEMBER 4, 2011
[Business Blogging] Permission Marketing Drives White Paper Relevance
For businesses that see the demise of their interruption marketing methods, white papers are crucial. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business? The Benefits of a Business Blog.
HUBSPOT | MONDAY, JANUARY 2, 2012
[Business Blogging] 10 Amazing Blogs About Blogging to Start Reading NOW
With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. You probably have a hefty mix of blogs and websites in your RSS, some of which might talk about blogging every once in a while.
HUBSPOT | WEDNESDAY, AUGUST 10, 2011
[Business Blogging] How to Write a Terrible, Horrible, No Good, Very Bad Blog Post
So wait -- you don't want to win the award for the worst blog post ever written? Okay, I'm not sure if there's an actual award, but there are some easy things you can do to make sure your blog never gets read or does anything to benefit your business. 10 Tips for Writing the Worst Blog Post Ever. You're done!
WRITTENT | WEDNESDAY, MAY 22, 2013
[Business Blogging] 11 Blogging Experts’ Secrets on How to Get More Subscribers
'Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article? decade ago, simply blogging well and often was all it took for word to spread. Blog More. If you’re not investing in quality blog articles, adjust your quality standards to get more subscribers.
HUBSPOT | THURSDAY, OCTOBER 7, 2010
[Business Blogging] 7 Things Your Blog’s Sidebar Can't Live Without
Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income. But there are several important elements that your blog sidebar shouldn’t be without. Here are seven essential elements you should include in your blog's sidebar: 1. Recent Blog Posts.
HUBSPOT | FRIDAY, SEPTEMBER 27, 2013
[Business Blogging] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule.
HUBSPOT | MONDAY, JULY 29, 2013
[Business Blogging] Tumblr Shuts Down Popular Blogger: Who's Next?
'Consider yourself warned: If you’re operating a blog on Tumblr and the site receives a complaint that you’ve used copyrighted material , it can -- and will -- shut down your account, erasing everything you’ve ever posted. Bohemea’s blog wasn’t aimed at a business audience. What Happened to Bohemea’s Blogs. Just a form.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 26, 2012
[Business Blogging] The Top 25 Posts of 2012
by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. Some argue that 2012 was the year of the story in business. How to Write the Perfect B2B Blog Post We asked the indelible Mark Schaefer to offer some of his secrets to business blogging success. The Social Business Shift. Enjoy!
HUBSPOT | MONDAY, JUNE 21, 2010
[Business Blogging] 7 Key Elements Of Great Business Content
You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Powerful, action-oriented content has become an essential part of every inbound marketing strategy , and offers an enormous opportunity to differentiate and grow your business. Effective Business Copywriting. How Do You Resource Business C opywriting?
B2B MARKETING TRACTION | FRIDAY, APRIL 27, 2012
[Business Blogging] 3 Things to Consider When Hiring a Blog Ghostwriter
Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Who is the audience?
HUBSPOT | THURSDAY, MARCH 6, 2014
[Business Blogging] Getty's New Free Stock Photos Come With a Price
If the image can be embedded (not all can), you will see a little button with brackets underneath the photo: Then a popup comes up with the embed code and a preview of how the image will look on your blog or website: Copy the code onto your site, and you should be good to go. Think about your typical business blog.
INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 17, 2010
[Business Blogging] The Twofold Benefit of Optimizing Marketing Content
After all, that’s how your prospects and customers will find your blog and/or Web site. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. am referring to optimizing customer engagement in B2B marketing. Resource
HUBSPOT | TUESDAY, FEBRUARY 5, 2013
[Business Blogging] 12 Inspiring Examples of Beautiful Blog Homepage Designs
This is an excerpt from one of our latest offers, a collection of 47 Amazing Blog Homepage Designs. Download the entire collection here , for free, to browse through all of the blog homepage designs we think are amazing! online consumers trust information and advice from blogs, according to BlogHer. 81% of U.S. 1) PandoDaily.
HUBSPOT | WEDNESDAY, JUNE 8, 2011
[Business Blogging] How to Turn Employees Into an Epic Blogging Team
This workshop wasn't at a conference - in fact, it was at the quarterly meeting of a company that believes so strongly in the business results of blogging that they've enlisted their entire company to participate - thereby increasing content, search results, traffic and leads in a dramatic way. Their team of bloggers?
HUBSPOT | MONDAY, AUGUST 26, 2013
[Business Blogging] How to Turn Your Blog Subscribers Into Valuable Business Leads
it''s easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn''t just about creating content. And if that''s the only thing you''re focusing on, you''re definitely not using your blog to its fullest potential.
HUBSPOT | SUNDAY, DECEMBER 23, 2012
Don’t overlook Twitter as a way to attract customers to your business! Facebook Now Includes Business Pages in Local Mobile Search Results. These updates provide local businesses with an even better opportunity to get discovered by Facebook mobile users. We're About to Start Seeing Video Ads on Facebook, From Business Insider.
WINDMILL NETWORKING | THURSDAY, MAY 10, 2012
[Business Blogging] Time to Write Off Your Company Blog?
Just when you thought it was safe to fire up your company blog and reap the highly touted social business dividends, the marketplace seems to be sending mixed signals. Any business with a long-term outlook should pay attention to these teen views. The reason to slack off on blogging: personal and job commitments.
SAZBEAN | SATURDAY, NOVEMBER 26, 2011
[Business Blogging] Top Internet strategy, marketing and technology links for the week of November 26, 2011
Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog (ProBlogger). Introducing Social Media to Your Business (Danny Brown). Small Business Social Media Infographic (Socialnomics). Define Successful Blogging for You (ProBlogger).