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Why Lowballing Your Copywriter is Costing Your B2B SaaS Marketing Efforts Big

Directive Agency

Here’s more examples of how good copy can boost ROI: Landing pages : According to Unbounce, well-written landing page copy can increase conversion rates by up to 30%. Email marketing : HubSpot reports that personalized email copy can improve click-through rates (CTR) by 14% and conversion rates by 10%.

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Audience Conversion Optimization & Peripheral Factors

seo.co

Most of your online marketing efforts (other than conversion optimization) will focus on exploiting external platforms like search engines, advertising opportunities, and social media sites to funnel traffic to your site or landing page. Image Source: Pew Research ). Know your demographics. Know your buy cycle.

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Everything You Need to Know About AI Copywriting (& Get Your Content Team On Board Too)

Unbounce

A machine that writes emails, headings, landing pages, and more?! Let’s start with everything you need to know and explore how you can incorporate AI into your marketing stack—without alienating your human creators: (You can also fast-track straight to your burning questions here: ). What is AI Copywriting?

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Landing page variations. Optimize your landing pages to reap both SEO and PPC benefits. And, by the way, CTR is an indirect SEO ranking factor.

PPC 101
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How to Crush The Conversion Game on Your Website

Hubspot

The Good is an agency focused on conversion rate optimization (CRO). They’ve increased revenue and conversion rates by as much as 132% and 87% respectively for big name clients like Xerox, The Economist , and SwissGear. As you work your way up, there are slightly more sophisticated changes that require research and testing.

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How to Grow Your Sales with Shopify Landing Pages

Unbounce

So, Georgia set out to do some research on her own. It was landing pages. Read on to learn how Shopify landing pages can help you transform your ecomm sales from mild to five-alarm hot. Why Use Landing Pages for Shopify? You can get higher conversion rates by A/B testing. Specificity converts.

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PPC for B2B: How to Choose Your Agency

Envy

That’s really the burning question. Well, kicking off the process takes a tremendous amount of market analysis, product research, and campaign work. This calls for product research, competitor research, and keyword research. This calls for product research, competitor research, and keyword research.

PPC 91