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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. The earliest CDPs actually bundled the database building capability with an application. Now, CDP is too important to be left to marketers.

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.

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Top Ways to Prepare Your Email Campaigns for Summer Sales

SmartBug Media

This is a great way to bundle complementary products to push more sales while addressing customer needs. Usually, these guides feature a range of products from a variety of categories and price points that make it easy for shoppers to find the perfect gift for friends and family. To start: Create summer-themed collections.

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9 Best WordPress CRM Plugins to Improve Sales in 2023

Optinmonster

In this article, we’ll go over what features you should look for in a WordPress CRM tool as well as our top picks for CRM plugins. It has lots of awesome features built in, but isn’t a CRM solution on its own. How to Choose a WordPress CRM Plugin There are tons of lead management plugins on the market.

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8 Best WordPress Scroll Popups Plugins to Boost Conversions

Optinmonster

Do you want to trigger a popup when a visitor scrolls the page? And with the right WordPress plugin, scroll-trigger boxes can help in the following ways: Target people at the right time and place. Now that you know what a scroll popup is capable of, let’s check out the best plugins in the market to create them.

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How To Prepare for Black Friday and Cyber Monday Marketing

Optinmonster

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.