article thumbnail

Composability and usage-based pricing go hand-in-hand for martech applications

chiefmartech

The classic SaaS subscription models have used seat-based and tier-based pricing. Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers. Or both: you pay for seats, but the price per seat goes up for higher tier subscriptions.

Pricing 95
article thumbnail

How to price your ebook to maximize sales and profits

ConvertKit

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

Pricing 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How marketers can use cognitive biases to influence customer decisions

Martech

In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a variety of heuristics and cognitive biases to make decisions efficiently. To nudge buyers towards the higher price point, the marketers at the Economist added another option: Print-Only Subscription: $125. What happened?

Bundling 103
article thumbnail

It’s Black Friday Into December for MarTech Tools

Webbiquity

Applications that help you plan, create, promote, and measure the performance of content, more efficiently and effectively. You ask yourself, “Am I getting the best price? This is the ONLY sale we will run all year where you get to keep the discounted sale price for your yearly renewal rate. No coupon code required.

Tools 238
article thumbnail

Enhancing B2B e-commerce with powerful search & merchandising

Sana Commerce

By now, manufacturers, distributors, and wholesalers are mindful of the game-changing advantages of efficient search and merchandising strategies to make their web store stand out among the competition. Efficient search functionality is the cornerstone of a seamless customer experience.

article thumbnail

Infrastructure as a Service for Small Businesses

TrustRadius Marketing

In today’s tech landscape, access is just as important as efficiency or security. A comprehensive list of prices for Linode can be found on the Linode Pricing Page. . Free Cloud Bundle: Linode offers a free cloud bundle which allows access to a handful of cloud services for free. Data is more accessible.

article thumbnail

7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Solution: Conduct detailed competitor analysis to determine how they price their products. Challenge #5: Pricing Products and Managing Shipping Costs Shopify’s report published in 2022 found that pricing impacts 74% of consumers. But despite the growth in eCommerce sales, only 12% of brands have a winning pricing strategy.