Hubspot

SEPTEMBER 6, 2022

According to HubSpot’s 2022 Sales Strategy Report , the third most popular goal for sales professionals in 2022 is prioritizing relationships with existing customers over new ones, and they’ll do so through upselling and cross-selling. 72% of sales professionals who upsell say that 1-30% of their company's revenue comes from up-selling.

Cross-Selling 63

Cross-Selling Bundling Budget Programs Comparison 63

Martech

APRIL 7, 2023

But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. That’s a whole bundle of opportunities stuck in your funnel, clogging your pipeline and baffling your stakeholders. Get MarTech!

B2B Sales 127

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 127

Sana Commerce

SEPTEMBER 1, 2023

The B2B context While B2B purchase decisions are often driven by long-term relationships, we know from the data that 74% of B2B buyers said they would switch suppliers if another B2B web store offered a better experience. Bundle pricing Bundle pricing is a common strategy used by B2B organizations.

Pricing 52

Pricing Price Conversion Webinar Metrics 52

ConvertKit

MAY 28, 2021

Pinterest currently ranks as the highest driver of average order value (valued at $103), but the social platform you choose depends on your company's target demographic. At the beginning of a new relationship with subscribers, you have the chance to make a great first impression by being friendly and helpful. Bundle emails.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. At Rev, we refer to this type of information as a company’s exegraphics—data points that give insight into how the company executes its mission.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

SnapApp

FEBRUARY 28, 2018

In the B2B market, the collective strength that defined a company’s reputation was what sold consulting deals, digital products and equipment bundles. . Between social media and digital experiences in our personal lives, buyers are looking at relationships with brands on a more personal level. A subtle shift has taken place.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Choozle

MARCH 5, 2024

Meet Ben Isaacson, Choozle’s Fractional Privacy Officer When navigating the amended CCPA and its expanded Regulations, it’s critical for businesses to be clear about all their data uses and vendor relationships, and take necessary steps to meet the Regulations’ prescriptions.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Choozle

FEBRUARY 7, 2024

” This transformation is reshaping how businesses operate and redefining the relationships between consumers and brands. This may include budget-friendly product lines, discounted bundles, or loyalty programs that enhance affordability without sacrificing quality.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Anyword

OCTOBER 19, 2022

And this goes for both the company and the content creator. This helps incentivize customers who maybe have just heard of your brand or company, or who are loyal followers of the creator or influencer with whom you’re working. Give these strategies a try: Unique influencer discount codes First-time customer deals Bundle deals.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

SmartBug Media

AUGUST 16, 2023

This new marketplace aims to provide users with a plethora of styling options and design components bundled into themes that can swiftly bring their websites to life. SmartBug's Impact The advent of daily AI-powered checks significantly enhances the efficiency and accuracy of managing contacts and companies.

Hubspot 52

Hubspot Product Work Management Multi-Channel 52

SmartBug Media

JANUARY 18, 2022

You want to avoid becoming known as the company or brand that constantly gives away freebies. Gift attendees with a swag bag that includes items such as a company T-shirt or coaster at a conference booth. Nurture relationships with existing customers. Offer bundled services to make converting more attractive to your leads.

Lead Scoring 98

Lead Scoring Lead Ranking Bundling High Quality Lead 98

Outgrow

MAY 30, 2023

Whether you’re a B2B or B2C company, implementing these strategies can assist you in building a long-lasting connection with your customers. On average, B2B companies maintain a 76-81% customer retention rate. What Is Customer Retention and Why Is it Important?

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Zoominfo

FEBRUARY 2, 2021

ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies. Here are some considerations when integrating cross-selling into your sales and marketing processes: Customer Relationship Management Tool. How Do You Know When To Cross-sell?

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Salesforce Marketing Cloud

DECEMBER 6, 2022

Who has the most influence in a company? The CFO is a lifeline for company health — and becoming more critical as we head into a time of economic uncertainty. The CFO is really a partner in steering the business direction and product vision for the company.”. Unlock the right insights at the right time with our analytics bundle.

Thought Leadership 98

Thought Leadership Bundling Efficiency Paid Search Agency 98

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. When multinational software company SAP provides data processing to a national healthcare corporation, that is a B2B relationship. Virtual product demos. Strategies.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

SmartBug Media

FEBRUARY 23, 2024

This occurrence can be a coincidence, or the relationship between these points may be affected by a third, seemingly unrelated factor. EXAMPLE—LONG-TERM PLAY : A SaaS company runs its regular marketing report and finds that YouTube content featuring direct contact links consistently converts the most viewers.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

CoSchedule

JANUARY 27, 2023

table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. When planning such a campaign for your company, make sure you’re working on an idea that aligns with your brand mission. Take it from AllBirds, a company that’s valued at over $4 billion today. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Developing a demand generation plan provides clarity on: Account Mapping: This is the process of aligning companies and personas to define your business’s targeted account universe.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

FEBRUARY 2, 2021

ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies. Identify cross-selling opportunities Establish your cross-product matrix and carefully monitor the performance of any existing programs at your company.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Navigate the Channel

MAY 22, 2023

percent, many B2B companies remain wary of using the online giant for business sales. But, even within surveys showing concern, B2B companies see Amazon Business as an opportunity. Strategically, B2B companies are aware of the need to move to digital. Amazon Business’ sales accounted for 1.4

Amazon 65

Amazon B2B Sales CMS Development Enterprise Management 65

Litmus

JULY 12, 2021

email marketing, you may be a little unsure about how to mix sales campaigns with relationship status. The company also chose to promote a subscription, not just a one-time sale, to hopefully use the Singles’ Day momentum to increase retention for the rest of the year. They reimagined product bundles as speed dating candidates.

Email Marketing 107

Email Marketing Examples Marketing & Strategy Marketing Strategy 107

Valasys

MARCH 20, 2024

For example, when an electronics company partnered with affiliates focused on gaming, photography, and video production, their conversion rates increased by over 50%. Create special offers, coupon codes or bundled discounts exclusively for customers referred by your affiliates. Their followers likely won’t convert as well.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Unbounce

NOVEMBER 14, 2021

Every company runs on the people who use their product or service. Its goal is to gather their info in a contact list to nurture your relationship with ’em through emails, promotions, and other communications. Dog shampoo company Rowan used email to spread the word about their product bundles: Image courtesy of Rowan.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Velocity Partners

NOVEMBER 29, 2023

But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast. This blog outlines what can go wrong when companies with multiple offerings try to simplify — and then how you can get it right. Do you consolidate? Re-prioritize?

Enterprise Management 84

Enterprise Management Work Management Marketing Management Buy 84

Convert

FEBRUARY 2, 2022

No matter if you run your business on Amazon or have a multi-million dollar company, these tips are effective for all kinds of businesses. Large companies investing smaller amounts can still grow more than small companies investing bigger amounts. This simple strategy will, in turn, help you build relationships with your buyers.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Salesforce Marketing Cloud

AUGUST 15, 2023

Boost your sales with territory management tips and tricks Divvy up territories to meet company goals, give your company a leg up on the competition, and motivate your reps with accounts that match their strengths. But if you’re using customer relationship management (CRM) software ( ahem ), you can reassign territories in minutes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Forecasting 52

Rev

MARCH 8, 2023

So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. Revenue generation is the process of creating and capturing sales opportunities for a company. But what is revenue generation exactly?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Liveintent

NOVEMBER 25, 2020

As this trend has crystalized, publishers are rethinking their relationships with advertisers to ensure their data is the foundation for their monetization strategies. Simple in practice yet powerful in impact, curated packages allow you to combine your newsletter inventory and audiences into bundles for advertising partners.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Content4Demand

APRIL 7, 2021

The goal of sales enablement content is to help sales usher leads through the sales journey toward conversion—answering questions and overcoming objections as they build productive relationships. Ask sales which categories they’ll find most useful, and deliver bundles or toolkits in a way that’s clear and simple to use.

Bundling 65

Bundling Verticals Paid Search Agency Stats 65

FunnelEnvy

FEBRUARY 19, 2024

Trigger scarcity and urgency with limited-time discounts, exclusive bundles, or early access opportunities for premium plans. Focus on building long-term customer relationships based on trust and mutual benefit. Moving Ahead with Best Practices for SaaS Landing Pages 2024 This year, 2024, promises to be challenging for SaaS companies.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Crimson Marketing

JULY 23, 2013

Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. Next, define who owns the buyer relationship. It may even make sense to bundle your product(s) into bigger solutions. Key Points: 1. Identify your solution.

Verticals 100

Verticals Advertising Agencies Bundling B2B Sales 100

SmartBug Media

DECEMBER 11, 2020

Guest author Irina Nica is a Senior Marketing Manager at HubSpot , Customer relationship management (CRM) software empowers sales teams to manage customer interactions and data. Best CRM for: All company sizes, from startup to enterprise. Especially great for companies looking for an all-in-one sales, marketing, and service platform.

Enterprise Management 97

Enterprise Management Marketing Automation Services Work Management Marketing Management 97

Martech

AUGUST 4, 2021

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? Pre-pandemic, their revenue from CTV was 4%. Now it’s 50%. That’s a show stopper. Not really, except in one important way: price. All those a la carte subscriptions add up.

Cable 109

Cable Work Management Bundling Cross-Selling 109

Adobe Experience Cloud Blog

APRIL 6, 2018

If feeling indebted to a bundle of code seems strange, it shouldn’t. By a strange quirk of human psychology, we develop all kinds of relationships to things, and this plays a large part in marketing. A software company’s mere logo can come to hold the weight of an old keepsake. Do you have a product or company you evangelize?

Promotion 134

Promotion Word of Mouth Product Work Management 134

Conversica

MARCH 3, 2022

Conversica has long been the most robust solution for automotive sales and services teams looking to improve engagement rates and customer relationships. This meant to tightly integrate into all auto CRM and DMS systems and bundle their offering with those partners. Conversica Media Contacts. Edward Lin, on behalf of Conversica.

Enterprise Management 52

Enterprise Management Marketing Management Bundling Business 52