The Marketing Blender

FEBRUARY 27, 2024

As in-person sales became less viable, the need to transition to a more robust, digital-centric approach became urgent. Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential.

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Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Navigate the Channel

FEBRUARY 6, 2023

You could just fling $20 bills in and around your trade show booth, which is one surefire way to attract people to your booth (we would be there!), But, if you’re not the earliest of birds, you can still understand how to make your space work by understanding trade show psychology and the four basic types of booths.

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Trade Show Display Verticals Sales Qualified Leads 65

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Trade Show Planning Zoominfo Paid Search Agency 187

Navigate the Channel

JANUARY 3, 2022

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Know Local and Global Travel Restrictions.

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Trade Show Planning Personalization Guidelines 65

Lead Liaison

FEBRUARY 28, 2023

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. It’s easy to build a touchless scavenger hunt that operates in a live and virtual environment. It helps connect people with one another.

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Trade Show Lead Liaison Marketing Automation Services Work Management 85

Heinz Marketing

MARCH 5, 2020

Many of these companies are now planning virtual summits , a series of webinars and other online formats to maintain a version of what had been intended in person. If it weren’t for the fear of spreading this dangerous virus unnecessarily further, these shows would still go on – and would likely be deemed successes by all parties involved.

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Trade Show Peer-to-peer Webinar Metrics Communities 104

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? Webinar Production.

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Trade Show Webinar Metrics Planning Co-Registration 105

Navigate the Channel

MARCH 15, 2022

Now that the world is getting back to normal and in-person events are coming back, you are probably excited to attend and exhibit at events in 2022. Whether you’re in project management, commercial construction, design build or something else, there are plenty of events happening that has something for you.

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Trade Show Ad Building Peer-to-peer Work Management 65

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

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Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. It’s a perfect storm of getting in front of people, building relationships, and then leveraging those relationships into generating revenue.

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Trade Show ROI RFP Work Management 120

Navigate the Channel

APRIL 19, 2018

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. The three trade show booth elements outlined below are ones that you shouldn’t skimp on. Eye-popping trade show graphics. Skillful lighting.

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Trade Show Transparency Buzz Paid Search Agency 69

Navigate the Channel

FEBRUARY 1, 2018

The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. However, you need to attend the right shows to make sure that you are building the personal relationships and business reputation that actually matter.

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Trade Show Case Studies Intent Press 66

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

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Trade Show Optimization Lead Scoring Lead Ranking 120

MarketJoy

JULY 17, 2020

WORK WITH ORGANIZERS TO BUILD VIRTUAL EVENTS. Collect the names of these people you find on social media, and reach out to them personally. Look for social media groups that you could benefit by being a part of, start doing more LinkedIn Outreach, build content marketing strategies and use SEO to garner more traffic.

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Trade Show Lead Generation Conference Lead Scoring 59

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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Trade Show Planning ROI Marketing Budget Creation 87

ANNUITAS

NOVEMBER 15, 2021

But sellers have been challenged to build trust through relationships. They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. With proof of concepts, you can build trust to speed up customer acquisition.

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Work Management Marketing Management Ad Building Sales Qualified Leads 246

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. As you start the New Year, it’s time to consider a new approach to brand building. Building a brand to change minds and behaviors Building a brand with the potency to change minds requires forethought.

Ad Building 141

Ad Building Brand Identity Branding Marketing & Strategy 141

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. Attendees can move in and out of rooms just like an in-person event. Total reviews: 339. Average user rating: 9.53 (out of 10).

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Enterprise Management Work Management Marketing Management Webinar Metrics 363

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. As an added bonus, it offers a convenient platform for repurposing your content and leveraging your trade show investment long after the event wraps up.

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Trade Show Social Media Social Marketing Event Marketing 90

ClickDimensions

MARCH 29, 2019

The booth – it’s often thought of as the heart of every company’s trade show appearance. Yet true trade show effectiveness is determined well before exhibitors are gathered in their designated spaces in the exhibit hall and even well after the booth and the leftover swag are shipped back home.

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Trade Show Planning Conference Work Management 68

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

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Trade Show Marketing AI Enterprise Management Marketing Budget 45

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Are you there to build brand awareness? Trade shows require A LOT of planning.

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Trade Show Buyer Personas B2B Digital Marketing Funnels 67

The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. brings 12 tips for ensuring shows deliver the leads you expect.

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Trade Show Tips Marketing Budget Creation Planning 100

Navigate the Channel

NOVEMBER 8, 2023

Inside Sales Rep Magic Twenty years ago, the inside sales rep was the person working phone magic day in and day out. Trade Shows Despite all of the new technology making it easier to communicate with people remotely across seas, there is nothing better for a long-term business relationship than face-to-face correspondence.

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Tactics Trade Show B2B Marketing B2B 65

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. In a time when sales processes have become automated and impersonal, buyers are more attracted to personalized experiences. If you have a point of view that you can share, you’ll begin to build your voice and personal brand.

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Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. In a time when sales processes have become automated and impersonal, buyers are more attracted to personalized experiences. If you have a point of view that you can share, you’ll begin to build your voice and personal brand.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Are you there to build brand awareness? Trade shows require A LOT of planning.

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Trade Show Buyer Personas B2B Display 48

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Are you there to build brand awareness? Trade shows require A LOT of planning.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

Engagio

SEPTEMBER 27, 2018

Dreamforce can be a goldmine for networking, brand marketing and building relationships. To drive new business, accelerate opportunities, and sell to current customers, you must coordinate and scale personalized outreach. TRANSCRIPT: How do you use ABM to follow up with your conference or trade show leads?

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Trade Show Account Based Marketing Conference ABM 69

Navigate the Channel

SEPTEMBER 13, 2021

You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. In short, building materials thought leadership includes guiding others on the best way to grow within the industry, mentoring individuals and otherwise working to be an authority figure for those in your field.

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Ad Building Thought Leadership Social Media Trade Show 122

Zoominfo

DECEMBER 15, 2020

Personalization is the key to improving your outreach, and one form of it is the BASHO email. BASHO emails are a specific kind of personalization strategy, ready for you to use in your next targeted campaign. Voicemails give sales reps an opportunity to give a quick pitch — but it requires a personalized skillset.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Confident innovation: Document past wins/misses to build on what works and improve future campaigns. Channel mix: Prioritize where you’ll reach your audience (website, trade shows, SEO, etc.),

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Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Webbiquity

OCTOBER 16, 2018

If you’ve got someone’s direct number, you may be in better shape; but the voicemail message you leave (assuming the person’s voice mailbox isn’t already full—an all too common occurrence) had better be pretty compelling to get them to return your call. co-exhibiting at trade shows and conferences.

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Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. Marketing events, and the like (conferences, trade shows, etc.)

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Trade Show Work Management Marketing Management Lead Scoring 48

Lead Liaison

JANUARY 31, 2023

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. One team member may be networking on the show floor while the other is staffing a support desk or trade show booth.

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Lead Liaison Trade Show SMS Marketing Automation Services 97